Design can make or break your business, and that’s why it’s essential that you choose a graphic design partner that can deliver the caliber of design you need to succeed.
You already know what you need from your graphic design partner for your business to soar, but what about the flip side of the coin? What does your graphic design partner need from YOU to be successful?
If you want your graphic design partner to come up with a design that you’ll be happy with, you need to give them the direction to get there. Your graphic design partner can’t read your mind or anticipate your needs unless you tell them exactly what you’re looking for.
At the start of the project, schedule a time with your graphic design partner to lay out all of the details of the project and the direction you see the design heading. Let them know how you envision the final product, what things you like in your designs and what things you don’t like. If possible, provide them with examples of past designs that worked for your business and why you felt they were successful.
If it’s your first time working with them, give them the rundown on what it’s like to work with you, what you expect, the process for submitting their designs and any other details they need to know to be successful.
Access To Assets
For your graphic design partner to be successful, they’re going to need to have access to certain areas of your business, specifically assets like your logo, color scheme and templates. This may sound obvious, but forgetting to give your graphic design partner access to the right files and assets can slow projects down to a halt.
Create a folder on Google Drive with all of your assets in multiple file formats (.psd, .epi, etc) and share access with your graphic design partner. Alternately, you can have your graphic design partner log directly into your backend portal (if you’re concerned about password security, you can use a tool like LastPass to share account access without giving away passwords).
Whilst it’s important to give your graphic design partner direction for them to succeed with their design, you also don’t want to micromanage. You need to give your graphic design partner the creative freedom to do their job. Remember, you hired your graphic design partner because they’re an expert and, as such, know more about design than you do.
Give your graphic design partner the direction they need to understand your vision, but then trust in their expertise and ability to bring that vision to life.
Another issue that can seriously halt the design process is communication. Just like you need your vendors to respond to you in a timely manner, your graphic design partner needs you to get back to them with timely feedback in order for them to adjust their design and deliver the project on time.
Schedule a regular touch base with your graphic design partner to review progress, address any concerns and keep the project moving. Be sure to answer all their questions and requests within 24 hours and make yourself available (within reason) when they need to connect live.
Your graphic design partner (and really, everyone on your team) needs to know when they’re doing a good job and exceeding your expectations. But while they’re always quick to bring up an issue or problem with a design, many managers fall short when it comes to providing positive feedback to their vendors.
Fostering a positive relationship with your graphic design partner and letting them know what you like about their design can go along way in setting up a successful working relationship. Employees and contractors who feel valued and appreciated do better work and are often willing to go the extra mile to deliver on design projects.
How Can We Help?
At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at email@example.com to arrange an obligation free 10 minute discussion with a member of our expert team.