How To On-board Your Print Partner

How to Onboard your Print Partner Image

Hiring the right print partner can have a huge impact on your business. You already know what to look for in a print partner, but once you’ve made your hire, it’s essential that you get them up to speed and set them up for success in order to get the most out of your new relationship.

Here are some tips on how to on-board your print partner:

 

Train Them On Your Policies and Procedures

The first thing you’ll need to do when on-boarding your print partner is get them up to speed on your company policies and procedures. Every company has a different way of doing things, and your print partner needs to be in the loop on how everything runs.

So, for example, what’s the procedure for submitting invoices? Do they need to be submitted on a weekly or monthly basis? Who should they submit them to? How long do they take to be paid out, and who’s the correct contact to reach out to if they have any questions or concerns?

Or, as another example, what’s your company policy on submitting print jobs? Should they only accept requests from you, or are there multiple managers within the company that are authorized to order prints?

Making sure that your print partner has a clear understanding of the policies and procedures within your business will be critical in avoiding mis-communications and misunderstandings down the road.

 

Establish Communication Expectations

It’s also important to establish expectations for communications.

Everyone has different communication preferences, and it’s important that you and your print partner get on the same page from the get-go on how you’re going to be communicating. Do they prefer to communicate primarily through email or do they also want a weekly touch-base over the phone? Do they prefer revisions to be submitted on email or through an online customer portal? What’s the expectation for how quick they’ll respond to requests or last minute print needs?

Squaring this off at the beginning of the relationship will help things flow smoothly and make sure that everyone feels they’re being communicated with in a respectful and mutually beneficial way.

 

Setup Systems

If you want a successful (and low maintenance) relationship with your new print partner, you’re going to want to establish systems off the bat. Systematizing as much of your print processes as possible will ensure that your relationship with your print partner runs like a well-oiled machine and will minimize the amount of involvement you’ll need on a day-to-day basis.

Set up a meeting with your print partner, review every aspect of the print process and develop a system that both of you agree on. You’ll want to have a system for everything: how to submit new print requests, how to submit revisions, what to do if an order is misprinted and what to do if you have a request you need completed during off hours.

Write every system down in a manual and have your print partner sign off on it. Having systems in place will eliminate any confusion and enable things to happen quickly and easily as your relationship progresses. Having all of your systems in place (and in a document) will also help make the transition smooth if you need to hire a new print partner or your current partner brings a new team member on board to manage your account.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

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3 Ways Rogue Print Makes Your Life Easier

Print Partner Makes your Life Easier Image

It seems that in business, for every box you check off on your To Do list, three more quickly take its place. Running a business is a lot of work, and delegating tasks is crucial to your business’ success (not to mention your sanity).

One area that you’ll definitely want to hire out is a print partner. For major print jobs, you’re going to want to bring in a professional that can get your job done quickly and professionally – and save you the hassle of trying to manage the process on your own.

Here are 3 ways your print partner can make your life easier:

 

Technology

The biggest benefit you’ll find in working with a print partner versus trying to manage a print job on your own is technology. Unlike you, printing is all your partner does – he or she is in the business of print, and as such, they’re likely to have significantly better printing technology than your office does. And printing with the right technology is going to make your life a lot easier.

Using the latest in technology will ensure that your print job gets done quickly, your coloring is perfect and your images and text are sharp. The right printer and ink that leverages the latest in technology is going to give you higher resolution, higher color saturation and a better finish than a run-of-the mill print setup.

 

Expertise

Your print partner is also going to bring a certain level of expertise that’s going to make your life – and job – a lot easier. Unless you’re a printer yourself, there’s a lot that you don’t know about the print industry, and what we don’t know can definitely hurt us.

Your printer is going to be able to give you advice on a number of print related topics, like what type of paper you should use for your print job or how what type of turnaround you can realistically expect on your next major print. If you work with a print partner who has experience in your industry, they’ll also be able to give you insight on more industry specific topics, like what layouts typically perform best for marketing brochures, flyers and business cards.

Working with a print partner with experience in your industry will also make your life easier by cutting down the time it takes to complete projects; if they’ve worked in your industry before, ask if they have any pre-created print templates for typical industry print jobs that you can customize for your needs.

 

Convenient Ordering

And last but not least, your print partner can make your life a whole lot easier if they have the right ordering system. An online ordering portal is a game changer in the printing industry, and it can and will save you time, money and headaches throughout the print process. Before signing on with a print partner, make sure they have a portal that they use with their customers.

Through the online ordering portal, you can track all of your communication with your printer (including suggestions and edits) in one place, eliminating the need to spend time searching through your inbox. You can also reorder a past print job anytime you need a reprint or put through a rush order during off hours.

Working with any outside vendor, including your print partner, should make your job easier, not harder. When you’re choosing a print partner, make sure that they have the technology, expertise and convenient processes in place that you need for a smoother and more seamless print experience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

 

For more information on how we can help you maintain your sanity, click here to book a time for  one of our team to call you to discuss how we can help you maintain your sanity!

 

To see our 2018 price list, click here

 

Or to discuss your requirements with one of our team, email us at quotes@rogueprintandmail.com.au or call 1300 65 85 00.

Print Best Practices

CURRENT ROGUE LOGO_SMALLER

Hiring a print partner to make sure that you get the highest quality print projects completed. Here are some print best practices to ensure that you hire the right person or team:

 

Find A Printer Who Leverages Cutting Edge Technology

When choosing a print partner, you want to make sure that they’re leveraging cutting edge technology and all of their equipment is new and up to date. If your print partner is using equipment that is 5+ years old, you’re going to be missing out on recent advancements, and your documents aren’t going to look as polished as you want them to.  Not to mention the costs savings associated with latest technology equipment through reductions in labour time.

Bottom line, is if your printer isn’t using the newest and best technologies, they’re not going to be able to deliver the highest quality print jobs. When you’re interviewing potential print partners, ask them what printers and programs they’re using, why they chose them and when the last time they upgraded all of their machines and systems was. Do your research and find out what technologies are the most effective for the type of print job you need, and make sure that your print partner is using it before you make a commitment.

 

Hire Someone With Experience Printing Exactly What You Need

There are numerous types of print jobs, from business cards to saddle stitch booklets, and each potentially requires different methods of imposition, unique finishing machines and varied levels of expertise. Before you decide on a print partner, you want to make sure that they have extensive experience in printing the types of documents and collateral that you’ll be needing.

Ask your potential print partner to show you samples of work from previous clients that is similar to the type of work that you would need done. Ideally, they should be able to provide at least 5 samples of work that’s on par for the type of project you need printed. When reviewing, look at the WORST of the samples and ask yourself “if my print job turned out like this, would I be happy?” If the answer is no, they don’t have the right experience and you should look for another partner.

 

Avoid Surprises And Get All Your Information Ahead Of Time

One classic mistake that people make when hiring a print partner (or any other contractor, for that matter) is just assessing their partner on their skills and not getting all of the information they need about the working relationship to make the right decision. Obviously, you need to hire someone who has the skills to complete your print jobs well. But there’s so much more to a working relationship than that.

Before you start working with a print partner, it’s a best practice to find out as much information about their work style and communication as possible. So, for example, what’s their process for rush jobs? Will you incur extra fees if you need a job turned around in 24 hours? What do you do if you need a print job completed on a weekend?

Details like that might seem insignificant during the hiring process, but asking these questions up front will save you from some potentially disappointing surprised down the road. The more information you can find out about what it’s going to be like to work someone, the better you’ll be able to make a decision on whether they’re the right fit for your needs.

 

Insist On An Online Ordering Portal

When you’re hiring a print partner, you want to make sure that they have an online ordering portal. Having an online ordering portal is incredibly convenient, will keep all of your communications organized and eliminates a significant amount of work on your part when sending over print jobs.

If you want to learn more about how an online ordering portal can make your life easier, be sure to check out our article on the benefits of an online ordering portal with your printer.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

 

How To On-board Your Print Partner

How to Onboard your Print Partner Image

Hiring the right print partner can have a huge impact on your business. You already know what to look for in a print partner, but once you’ve made your hire, it’s essential that you get them up to speed and set them up for success in order to get the most out of your new relationship.

Here are some tips on how to on-board your print partner:

 

Train Them On Your Policies and Procedures

The first thing you’ll need to do when on-boarding your print partner is get them up to speed on your company policies and procedures. Every company has a different way of doing things, and your print partner needs to be in the loop on how everything runs.

So, for example, what’s the procedure for submitting invoices? Do they need to be submitted on a weekly or monthly basis? Who should they submit them to? How long do they take to be paid out, and who’s the correct contact to reach out to if they have any questions or concerns?

Or, as another example, what’s your company policy on submitting print jobs? Should they only accept requests from you, or are there multiple managers within the company that are authorized to order prints?

Making sure that your print partner has a clear understanding of the policies and procedures within your business will be critical in avoiding mis-communications and misunderstandings down the road.

 

Establish Communication Expectations

It’s also important to establish expectations for communications.

Everyone has different communication preferences, and it’s important that you and your print partner get on the same page from the get-go on how you’re going to be communicating. Do they prefer to communicate primarily through email or do they also want a weekly touch-base over the phone? Do they prefer revisions to be submitted on email or through an online customer portal? What’s the expectation for how quick they’ll respond to requests or last minute print needs?

Squaring this off at the beginning of the relationship will help things flow smoothly and make sure that everyone feels they’re being communicated with in a respectful and mutually beneficial way.

 

Setup Systems

If you want a successful (and low maintenance) relationship with your new print partner, you’re going to want to establish systems off the bat. Systematizing as much of your print processes as possible will ensure that your relationship with your print partner runs like a well-oiled machine and will minimize the amount of involvement you’ll need on a day-to-day basis.

Set up a meeting with your print partner, review every aspect of the print process and develop a system that both of you agree on. You’ll want to have a system for everything: how to submit new print requests, how to submit revisions, what to do if an order is misprinted and what to do if you have a request you need completed during off hours.

Write every system down in a manual and have your print partner sign off on it. Having systems in place will eliminate any confusion and enable things to happen quickly and easily as your relationship progresses. Having all of your systems in place (and in a document) will also help make the transition smooth if you need to hire a new print partner or your current partner brings a new team member on board to manage your account.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

3 Ways Rogue Print Makes Your Life Easier

Print Partner Makes your Life Easier Image

It seems that in business, for every box you check off on your To Do list, three more quickly take its place. Running a business is a lot of work, and delegating tasks is crucial to your business’ success (not to mention your sanity).

One area that you’ll definitely want to hire out is a print partner. For major print jobs, you’re going to want to bring in a professional that can get your job done quickly and professionally – and save you the hassle of trying to manage the process on your own.

Here are 3 ways your print partner can make your life easier:

 

Technology

The biggest benefit you’ll find in working with a print partner versus trying to manage a print job on your own is technology. Unlike you, printing is all your partner does – he or she is in the business of print, and as such, they’re likely to have significantly better printing technology than your office does. And printing with the right technology is going to make your life a lot easier.

Using the latest in technology will ensure that your print job gets done quickly, your coloring is perfect and your images and text are sharp. The right printer and ink that leverages the latest in technology is going to give you higher resolution, higher color saturation and a better finish than a run-of-the mill print setup.

 

Expertise

Your print partner is also going to bring a certain level of expertise that’s going to make your life – and job – a lot easier. Unless you’re a printer yourself, there’s a lot that you don’t know about the print industry, and what we don’t know can definitely hurt us.

Your printer is going to be able to give you advice on a number of print related topics, like what type of paper you should use for your print job or how what type of turnaround you can realistically expect on your next major print. If you work with a print partner who has experience in your industry, they’ll also be able to give you insight on more industry specific topics, like what layouts typically perform best for marketing brochures, flyers and business cards.

Working with a print partner with experience in your industry will also make your life easier by cutting down the time it takes to complete projects; if they’ve worked in your industry before, ask if they have any pre-created print templates for typical industry print jobs that you can customize for your needs.

 

Convenient Ordering

And last but not least, your print partner can make your life a whole lot easier if they have the right ordering system. An online ordering portal is a game changer in the printing industry, and it can and will save you time, money and headaches throughout the print process. Before signing on with a print partner, make sure they have a portal that they use with their customers.

Through the online ordering portal, you can track all of your communication with your printer (including suggestions and edits) in one place, eliminating the need to spend time searching through your inbox. You can also reorder a past print job anytime you need a reprint or put through a rush order during off hours.

Working with any outside vendor, including your print partner, should make your job easier, not harder. When you’re choosing a print partner, make sure that they have the technology, expertise and convenient processes in place that you need for a smoother and more seamless print experience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

 

For more information on how we can help you maintain your sanity, click here to book a time for  Keith, our Client Success Manager, to call you to discuss how we can help you maintain your sanity!

 

To see our 2017 price list, click here

 

Or to discuss your requirements with one of our team, email us at quotes@rogueprintandmail.com.au or call 1300 65 85 00.

How To Develop A Cross Media Marketing Strategy

Crossmedia Concept, Infografik

Cross media marketing is one of the hottest trends in the marketing world in 2017, and when you have the right strategy, it can be an incredibly innovative, effective, and lucrative way to connect with your customers.

But if you’re new to the cross media marketing game, coming up with a strategy might seem daunting. With so many moving parts to consider (different media channels, different KPIs, different customer bases), coming up with an effective cross media marketing strategy that delivers the kind of results you’re looking for is definitely a challenge.

But it doesn’t have to be. Once you know which areas to consider, developing a cross media marketing strategy is just a simple matter of checking off the boxes.

Let’s take a look at how to develop a cross media marketing strategy:

 

Define Your Goals

Before you do anything else, it’s imperative that you define your goals for your cross media campaigns. If you don’t know your metrics for success, it will be impossible to measure how well your campaign performs.

Ask yourself “what results do I hope to gain from this campaign?” Is it driving sales for a new product? Getting more opt-ins for your email list? Increasing brand recognition by appearing on larger media channels? Define what success means to you and then define the metrics that you’ll measure that success against; so, for example, a successful campaign might mean 10K+ new email subscribers or $1mil in sales for your new product.

 

Get To Know Your Audience and Choose Your Media Accordingly

Before you start putting your cross media marketing campaign into play, it’s also important to get to know your audience so you can optimise your strategy to get results from your particular demographic. Different customers will respond differently to different media channels, and you want to plan your campaign accordingly.

So, for example, if you’re targeting a millennial audience that’s heavy on mobile, you would likely want to consider social media, PURLs, and SMS messaging as effective channels to reach your target demographic. If you’re targeting an older audience who’s traditionally less tech-savvy, you might want to focus on more traditional media channels like print or TV.

 

Develop Your Campaign

Once you’ve got your KPIs, audience, and media channels locked in, it’s time to actually develop your campaign and create the content you’re going to push out from each channel.

The most important piece of a successful cross media marketing campaign is consistency across channels. So even though you’ll be pushing out different content on say, social media and print, you still want to create a consistent brand experience across all channels to give your campaign a cohesive feel.

 

Track Your Channels and Metrics

Once your campaign is out into the world, it’s important that you track all of your data and metrics. Obviously, you’ll need to track response rate on all channels, but you’ll also want to keep an eye on other metrics, like the time of day people are most likely to respond and which channels are connecting best with specific sectors of your audience. When you have that data, it allows you to…

 

Optimise

Take your data and metrics and use them to continually optimise your strategy to improve your results and response rate. The best campaigns are the ones that evolve to meet the needs of their audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality cross-media marketing, graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  
I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross-media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Reasons To Make Print The Star Of Your Cross Media Marketing Campaign

Print Button

Cross media marketing is a huge buzzword in the marketing world in 2017. Cross media marketing is the cross-promotional marketing strategy that ties together multiple mediums, both traditional and digital (like print, SMS messaging, social media, and PURLs), on a single campaign. By leveraging multiple channels – and having each channel work in tandem with the other – marketers are able to get “the best of both worlds” by targeting and reaching their audiences in a variety of ways.

A lot of companies put the majority of their efforts into digital channels. But if you overlook print, you’re missing out on a HUGE opportunity. Print is still one of the most effective ways to reach your audience, and by leveraging print, you’re able to drive your audience to your digital content and increase engagement across all channels.

Here are three reasons why you should make print the star of your cross media marketing campaign:

 

You’ll Reach A Wider Demographic

If you focus your entire campaign on digital channels, like social media, there’s a big demographic of people you’re not going to be able to reach.

It may seem hard to believe since digital marketing has taken center stage in recent years, but there’s still a large part of the population that prefers their communication the old-fashioned way: through print. And if your entire campaign exists online, you’re going to miss on connecting with those people.

By making print the star of your cross media marketing campaign, you’ll be able to reach a wider demographic. For example, let’s say you were deciding whether to send an email or a mass printed mailer. With the printed mailer, you’re able to reach a wider audience; not everyone has an email address (or an email address they check often), but virtually everyone has a mailbox. And by using traditional marketing methods, you can get your message into the hands of more people.

 

You Can Bring Your Marketing Message To Life

One of the major benefits of using print in your cross media marketing campaign is that it brings your messaging to life in a way that’s impossible to recreate on a screen.

With print, your audience gets to hold your messaging in their hands. They get to engage with it in a real and tactile way. When they’re interacting with your brand in the digital space, there’s always a degree of separation. A digital experience will never be as personal as a real-life experience. And the personal experience your audience gets when they get to interact with your messaging in the real world – and the positive sentiment it creates – can seriously boost the success of your campaign.

 

You Can Drive Your Audience to Digital Through Print

The best thing about making print the star of your campaign is that in addition to being a great marketing tool in its own right, you can also use it as a way to drive your audience to your digital efforts.

So, for example, you could send out a personalised mailer using Variable Data Printing and include a PURL, which would then bring your audience to a personalised digital experience, allowing you to interact with them across both print and digital channels. The same isn’t true for digital; it’s not like you can post something on your social media feed driving your audience to your print campaign.

Starting off with print allows you to make the most out of both your traditional and digital channels.

Cross media marketing is here to stay, and if you want to see major results on your campaigns, we highly recommend making print the start of your campaigns.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.