Tying Your Print Collateral Into Your Corporate Training Program

Tying your Print Collateral IMAGE

Whether you’re a small company or a large corporation, it’s important to have some sort of corporate training program in place. Corporate training programs help new employees and contractors get up to speed quickly and ensure that your team is aware of and adhering to the policies and procedures you have in place.

While a significant amount of your corporate training program should incorporate person-to-person training, print collateral is a great way to support in person trainings and give your team hard copies of important training points to reference throughout their employment.

Here’s some print collateral you’ll definitely want to tie into your corporate training program:

 

Corporate Training Manuals

The first piece of collateral you’ll want to have printed for your corporate training program is a master Corporate Training Manual. This guide should be a comprehensive overview of everything and anything your team needs to know about your business. Your corporate training manual should include everything from company wide best practices, how to submit timesheets or invoices, login information for necessary company systems and software, HR information and just about everything in between. Your employees and contractors should be able to answer any question they might have during the training process by referring to the corporate training manual.

In most cases, corporate training manuals will be lengthy, so you’ll want to have them professionally printed and bound (saddle stitch booklets are a clean, professional and modern option for longer documents like training manuals). Depending on the size of your team, you might want to print one master corporate training manual for your office, one manual for each department of one manual for each individual.

 

Training Pamphlets

Training pamphlets are great for digging deeper on the topics covered in your corporate training manual. Pamphlets can cover a specific topic, like social media marketing or submitting time-sheets, and go more in-depth on exactly how to complete the process, step-by-step. These will give your employees or contractors a map of exactly how different areas of your company function that they can quickly refer to as they go through training, rather than sorting through the corporate training manual every time they have a question or need to go through a process.

You can print your training pamphlets just like you would a marketing brochure, and to keep costs low only pass them out to employees who will be managing each process (so, for example social media marketing training pamphlets would go only to your marketing team while timesheet submission training pamphlets would need to go out company wide).

 

Contact Cards

Contact cards are also a great piece of training collateral to give out to your team. These cards highlight who the appropriate contact is for each area of your business and how to reach them.

So, for example, let’s say you wanted to create a marketing contact card for your team. You could include “For graphic design submissions, contact XXX at XXX@yourcompany.com” and “For marketing copy requests, contact XYZ at XYZ@yourcompany.com”.

Contact cards are hugely helpful; not only does it train new team members on who they need to get in touch with for their projects, it also increases productivity but cutting back the amount of time people spend searching for who to get in touch with or submitting/requesting work to the wrong people within your company.

Rather than print contacts on individual business cards, we recommend using larger marketing cards with room for multiple contacts.

 

Training Flash Cards

Just like teachers use in schools, Flash cards can be an effective training tool to help your employees and contractors retain the information that they learn during your corporate training program.

Have your trainer develop a list of questions based on their training and then develop training flash cards around those questions. For example, if your trainer is running a social media marketing training, a great question for a training flash card might be “Name three of our company’s best practices for posting on Facebook” or “What are three words that describe the tone we’re aiming for on our social media profiles?”

Training flash cards can be taken home and studied by new team members and trainers can use them as a tool to check in on their progress. Marketing cards are a great print format for training flash cards.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

 

Advertisements

Why You MUST Include Integrated Cross Media Marketing In Your Marketing Strategy

cross mesia

If you keep up with news in the marketing world, there’s a term you’ve likely heard being buzzed about for the past few years: cross media marketing.

Cross media marketing is a marketing strategy that leverages multiple channels, both traditional and digital. While similar to multimedia marketing, which delivers the same marketing message across multiple channels, cross media marketing differs in that it leverages each channel to drive customer behavior and interactions across all mediums.

And if you want to drive serious success in your marketing campaigns in 2017 and beyond, cross media marketing is a must-do. Here are three reasons why you MUST include integrated cross media marketing in your marketing strategy:

 

It Creates A Personalised Experience For Your Customers

One of the major benefits of cross media marketing campaigns is that you have the ability to create a unique and personalised experience for each customer.

By leveraging strategies like PURLs (personalised URLs), which create a unique and personalised landing page for each client, or VDP (variable data printing), which personalises digital communications in real-time to give each user an experience that feels specifically tailored to them, cross media marketing offers the opportunity to customise customer experience. And the more your customers feel that your content and marketing messaging speaks to them specifically, the more customers you’ll be able to convert.

 

It Gives You The Opportunity To Connect With Your Customers Across Multiple Channels

Cross media marketing also presents the unique opportunity to deliver your content and marketing messaging from each campaign across a number of channels. By diversifying your content channels, you increase the probability of getting your message in front of the right person.

By leveraging multiple channels, you also get the opportunity to strengthen your branding by creating a consistent experience across all channels. So, when your customers interact with you across each channel – perhaps first it’s on social media, then through a personalised mailer, then through a video ad or an SMS message that takes them to a PURL – you’re strengthening your brand messaging and solidifying the experienced for them.

 

It Bridges The Best Of Both Worlds

Cross media marketing is a must if you’re targeting a wide demographic (like milennials to baby boomers) because it bridges the best of both worlds: traditional and digital marketing.

By leveraging both traditional (like print) and digital (like mobile) channels, you’re able to cover all your bases and ensure that you’re not alienating any of your audience by focusing solely on a marketing channel that doesn’t connect with them.

So, for example, if you focused on strictly on traditional marketing channels, you might miss connecting with a more tech-savvy crowd, while if you focused strictly on digital channels, you would miss out on connecting with the more traditional folks. By having a cross media marketing strategy, you cast a wider net that ensures you capture all your customers, no matter what channel they prefer. And because cross media marketing drives specific interactions between channels, you’re also encouraging your customers to interact with you across all channels, including ones they might not be as familiar with, which increases their engagement with your brand.

 

It Gives You Valuable Insights Into How To Drive Revenue

One of the biggest reasons you must consider adding cross media marketing to your overall marketing strategy is because it gives you valuable insights into customer behavior and how to better drive revenue. By looking at your response rate (and where those responses are coming from), you can gather which marketing channels connect best with your audience, how to best deliver your marketing messaging, and how to continually optimise your campaigns to drive more revenue. The metrics on cross media marketing campaigns are incredibly powerful and can help you generate more revenue with your campaigns.

If you want to see real results in your marketing campaign, you must include integrated cross media marketing in your marketing strategy. By integrating print, traditional, and digital channels, you’ll

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality cross-media marketing, graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross-media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Cross Media Marketing: How To Bridge Print and Digital To Drive Results

PrintAndDigital

The beauty of cross media marketing campaigns is that they leverage multiple channels – both digital and traditional – to effectively connect with more people in more ways.

When done well, cross media marketing campaigns can drive better results than traditional or digital marketing strategies alone. But how do you pull off a cross media marketing campaign? How do you bridge traditional methods (like print) and digital methods to drive results and hit your campaign goals?

Here are three ways to bridge print and digital to drive results and get the most out of your cross media marketing campaigns:

 

Create A Consistent Brand Experience

The most important part of any successful cross media marketing campaign is consistency. When you’re interacting with your customers across multiple channels and mediums, it’s important they have a consistent brand experience no matter where and how they interact with you.

For example, let’s say you sent out a personalised mailer that included a PURL that tied into a social media campaign. Your mailer, the landing page for your PURL and your social media channel should all have a consistent look and feel; you should use similar colours, fonts, graphics, copy, and other elements so each part of your campaign (and each channel) feels like part of a greater whole. If your mailer has a certain branding that’s totally different from your PURL landing page which feels completely disconnected from your social media presence, you’re going to confuse your audience – which will hurt results.

 

Use Print To Drive Your Audience To Digital

One of the best ways you can successfully bridge traditional and digital methods in your cross media marketing campaigns is to use print to drive your audience to your digital channels.

We already mentioned using a print mailer to send your audience to a PURL, but there’s so many other ways you can leverage print to drive digital results. If you’re running a local campaign, you could hang a billboard or other big signage around town that drives curious passerby’s to your social media profile or to an opt-in form to learn more about your campaign. Or, you can add QR codes to your marketing cards, where your customers can scan the code into their phone and use it to unlock campaign-specific messaging, coupons, and other special offers.

Using print as a way to drive more traffic to your digital channels is an effective method for increasing the results on your cross media marketing campaign.

 

Think Outside Of The Box

The most effective cross media marketing campaigns are the ones that are both unique and memorable. If you want your campaign to have a serious impact, think outside the box and brainstorm creative ways you can leverage print and digital to reach more customers, get more results, and drive more revenue.

For example, let’s say you were a new restaurant looking to grow your social presence through a cross media marketing campaign. While you would obviously want to funnel a number of your resources towards digital strategies, thinking of creative ways to tie in print could drive new followers you might not have otherwise reached. Maybe you partner with a local juice shop and have them pass out cards to their guests which include your social media URL, where they can enter to win a free dinner for two. Or, maybe you put a text code on your menu where diners text to get a link that sends them straight to your social profile. The possibilities with cross media marketing are virtually endless; you just need to be creative, think outside of the box, and come up with innovative ways to reach your customers.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

5 Branding Questions You Should Ask Yourself When Launching A New Brand

Brand Image 2

Before you launch a new brand, there is a few questions you should first ask yourself:

 

What is our brand philosophy?

Behind every great brand is a strong brand philosophy. The most successful brands have a purpose and a philosophy that becomes the driving force behind their brand DNA and drives every part of their business.

When companies have a strong brand philosophy, it comes across to potential customers. And when those customers have similar philosophies, it creates a strong connection that drives customer loyalty, engagement, and revenue.

Before launching your new brand, ask yourself: “Who are we as a company? What do we stand for? What are the beliefs and values that inspire us to do business?” Once you have the answers to these core questions, you can use them to weave your brand philosophy.

 

What is our brand mission?

While your brand philosophy is who you are and what you stand for, your brand mission is your purpose. It’s the reason you do business and what you hope to accomplish as a company. And similar to your brand philosophy, your brand mission will be a driving force behind all of your major business decisions, so it’s important to clearly define your message from the start. When you have a clear brand mission, you can ensure that everything you do in your business is taking you one step closer to achieving your goals.

To define your brand mission, ask yourself: “What do we hope to accomplish, both in our market and in the world? What’s our purpose as a brand?” Knowing where you’re headed will help you develop the right path to get there.

 

What is our point of difference?

Every brand should have a point of difference (POD). Your POD is what sets you apart from the competition. It’s the unique value you bring to the market and the reason that your customers will want to do business with you.

To define your POD, ask yourself: “What can we do better than anyone else in the market? Why should our customers want to work with us over the competition? What makes us different, unique, and special?” Your POD is the key to besting your competition, and it’s important to define what sets you apart.

 

Who is our ideal customer?

In order to successfully market your products or services, you need to know who you’re marketing your products or services to. Defining your ideal customer will help you to target your marketing efforts to the people most likely to do business with you.

When it comes to defining your ideal customer, you’ll want to get as specific as possible. Ask yourself: “Who is my ideal customer? Where do they live? What are their wants and needs? What problems do they struggle with, and how can our product or service solve those problems?”

Once you have those questions answered, use them to create your ideal customer avatar, a composite character that acts as a representation of your ideal customer which you can use to guide your marketing efforts.

 

How do we want to be perceived in the market?

The last question you should ask yourself before launching a new brand is “how do we want to be perceived in the market?” Because if you want to be perceived as innovative and edgy, you would brand yourself differently than if you wanted to be perceived as friendly and approachable.

Figure out how you want to be perceived in the market, and then use that definition to develop your brand voice.

Establishing a strong brand is key to launching a successful business. Once you’ve asked yourself these five questions, you can use them to build your brand guide and launch a brand that will connect with your ideal customers and catapult you to new levels of success.

 

How Can We Help?

At Rogue Print and Mail, our design team have been assisting businesses with creating Style and Brand guides for many years.  Our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and design ideas, and expertise is the power of colours that will best promote your branding, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Colour and Branding: What Your Colour Palette Says About You

Colour Pencils

In terms of branding, there’s a lot of different aspects you need to consider, like your brand philosophy, your brand voice, and how you want to connect with your customers.

Design also plays a big part in building a brand, and there’s one aspect of design that speaks more to your brand than you might imagine, and that’s colour.

Your brand colour palette actually says a lot more about your brand than you think. Here’s what your brand colour says about you:

 

The Effect Of Colour On Your Customers

People are heavily influenced by colour, even if they’re not consciously aware of its effect. According to the principles of colour psychology, colours have very real and specific effects on people and can inspire different feelings, reactions, and emotions. As a brand, you can leverage the power of colour to inspire strategic responses and emotional reactions from your customers.

For example, you can use specific colours to inspire feelings of trust, impulse your customers into spending more money, or position your brand as sophisticated, fun, responsible, or edgy. That’s how powerful colour is.

So, what does your colour palette say about you as a brand? Let’s look at a few popular colour choices and what they say about you to your customers:

 

If you choose blue…

If you choose blue to feature in your brand colour palette, you’re telling your customers you’re a brand they can depend on. Blue is shown to increase feelings of trust with consumers and is a heavy favorite of banks and financial institutions like Chase, Capital One, and Citi.

Blue is also one of the most universally appealing colours, with the majority of both men (57%) and women (35%) claiming it as their favorite color. So if you have a diverse audience and want to please the masses, blue is an excellent colour choice; that’s likely why a recent study found that 53% of logos incorporate blue in their colour palette.

 

If you choose green…

Green is definitely the go-to choice for your colour palette if you want to present yourself as a natural brand. People immediately associate the colour green with nature (think trees) and it’s a natural fit for an eco-conscious brand.

Green also inspired feelings of peace due to its nature ties, so if you want to position your brand as one that inspires calm (like a sleep supplement or a meditation app), green is the way to go.

 

If you choose red…

Red is one of the rainbow’s most passionate colours. If you choose red as the prominent colour of your brand, you’re telling your customers you’re a bold brand that isn’t afraid to take risks.

Red is also the colour of excitement and can cause feelings of anxiety – this might sound like a negative, but this mild anxiety and excitement can actually impulse customers to purchase more. That’s why red is a heavy favorite among retail brands like Target and Kmart.

 

If you choose black…

When people see black, they think sleek. Black is the colour of sophistication, and by leveraging it in your brand colour palette, you’ll position yourself as an upscale, luxury brand. Black is a heavy favorite among luxury retailers, travel, and automobile companies.

Whatever colour you choose, be sure to research the effect it will have on your customers. Colour speaks louder than you think, and you want to make sure it’s delivering the right message to your customers. If you’re not sure which colour palette is right for you, work with your design partner to come up with a colour palette that accurately represents your brand.

 

How Can We Help?

At Rogue Print and Mail, our design team have been assisting businesses with creating Style and Brand guides for many years.  Our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and design ideas, and expertise is the power of colours that will best promote your branding, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

3 Common Branding Mistakes And How To Avoid Them

Branding Mistakes

One of the most exciting parts of starting a new business venture is building a brand. Defining who you are as a company and how you’re going to move forward in the marketplace is an essential part of launching a new business.

But there are definitely some opportunities to stumble along the way. Here are 3 common branding mistakes and how to avoid them:

 

Not Defining Your Audience

In order to create an effective branding strategy, you need to have a clear idea of who you’re marketing to. If you don’t have a firm definition of who your target customer is, the problems they struggle with, and how your product and service can solve those problems, your marketing and branding is likely to miss the mark.

Clearly defining your audience by creating an ideal customer avatar allows you to get really specific on who you’re marketing to and then develop all of your marketing and branding strategy around that key demographic.

When creating your ideal customer avatar, get as specific as possible. Name your avatar and fill in as many details as you can about their wants, needs, goals, and problems.

So, for example, let’s say you owned an e-commerce business that sold children’s clothing and your target demographic is mothers with children between the ages of 2 and 7. Your ideal customer avatar might read:

Marisa, Age 37

Marisa is a 37-year-old working mother with two daughters, ages 3 and 5. She wants to outfit her children in stylish attire, but doesn’t want to spend a lot of money on clothes the girls will grow out of in a year. She struggles to find the balance between high-quality, stylish, and affordable clothing.

Between her busy work schedule and taking care of her family, Marisa has little time to shop, so she prefers to do all of her shopping online. But because she’s never sure about the fit, she’ll only shop at places that offer quick, easy, and free returns.

When you have an ideal customer avatar that specific and that’s aligned with the core of your target demographic, you can create hyper-targeted messaging that hits on your audience’s core wants and needs. It also will make your marketing messaging feel highly personalised; when your target consumer reads your messaging, their first thought will be “I feel like they’re speaking to me!”

 

Choosing The Wrong Colour Palette

Another big branding mistake that many new companies make is choosing the wrong colour palette. The colours you choose speak volumes about your brand, and different colours will connect in different ways with different audiences.

For example, if you’re a real estate consultancy, you want your potential clients to know that you’re a trustworthy business that takes their work seriously. But if you choose pink, neon yellow, and orange as your brand colour palette, you’ll appear juvenile and not inspire the kind of confidence you’re looking for.

Think of who you are as a brand and how you want your audience to view you, then choose colours that align with that vision.

 

Not Creating A Brand Guide

The number one most important brand material you have in your business is your brand guide. Your brand guide is the DNA of your company; it outlines who you are, what you stand for, what you want to say, and how you want to say it. Your brand guide is the driving force behind everything you do in your business and is the best and easiest way to get your entire team on the same page about how you do business.

But unfortunately, creating a brand guide often gets put on the backburner while new business owners focus on other tasks necessary to get their brands off the ground.

But while it may seem like you’re saving time by not creating a brand guide, it’s one of the biggest mistakes you can make in your business. If you don’t have a thorough brand guide from the start, you’re likely to face inconsistencies in your brand. If you and your team aren’t clear on who you are as a brand, how can you build your business in alignment with your brand identity? Having a brand guide takes all the guesswork out of the branding process and gives your company a clear direction in which to grow.

Do yourself a favour: create a brand guide.

There are plenty of opportunities to make mistakes when you’re launching a brand, but now that you know how to avoid them, your brand doesn’t have to fall victim to these common mistakes.

 

How Can We Help?

At Rogue Print and Mail, our design team have been assisting businesses with creating Style and Brand guides for many years.  Our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and design ideas and expertise in the power of colours that will best promote your branding, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

The DOs and DON’Ts of Engaging Training

hiccupps-a-cross-tick-iy6imb-clipartTraining is a critical part of any business, and effective and engaging training can be the key to retaining top talent. But training that falls flat and bores your new employees or doesn’t engage them will have them second guessing their decision to join your company.

Here are the Do’s and Don’ts of engaging training to ensure that you’re onboarding gets your new hires excited to be a part of your team:

 

DO Make it Interactive

If you want to keep your team engaged, insert opportunities for interactivity into your training. Encouraging interactivity will keep your employees from getting bored or overwhelmed with the materials.

Look at your current training plan, and identify places of the training where you can loop in your new hires. Have them do writing exercises or team building activities and make sure to ask them questions along the way to encourage participation.

 

DON’T Talk At Your Team

The quickest way to lose employee engagement during training is to do nothing but talk at them for hours on end. For most people, lectures are an ineffective teaching method and your team will likely tune you out shortly after you begin your presentation and all of your training content will be lost.

 

DO Print Materials

For every training, you should have a number of printed materials for your team. These can be printouts of your presentation with space to talk notes, supplemental materials for them to read more thoroughly at home or worksheets/quizzes for them to fill out after the training wraps up.

Print materials (especially ones that involve writing exercises) can help your team to retain the information from your training and keep them more engaged during and after.

 

DON’T Overwhelm Your Team With Too Much Collateral

While having print collateral to pass out to your team is a training DO, giving them so many materials that they feel completely overwhelmed and shut down is a training DON’T. Overwhelming your team with too many papers, booklets, training guides, presentation print outs and additional collateral can make it difficult for them to absorb and retain the knowledge in each.

All training sessions are different and require a different amount of materials in order to be effective, so you’ll have to use your discretion to determine how much is too much, but a good rule of thumb is to give your team one to two core pieces of printed collateral to tackle DURING the training and one to two pieces of printed collateral to tackle AFTER the training.

 

DO Divide Your Training Into Manageable Sections

One of the keys to keeping your employees engaged during the training process is to break it down into manageable pieces. You’ll notice that the longer you make your trainings, the less engages your employees will be as you move through it. People tend to have short attention spans, and sitting through an 8 hour training can feel overwhelming and unmanageable.

To keep your team engaged, break down your training into smaller, more manageable modules, and make sure to give them breaks in between subjects. So, for example, if you were doing a day of training on social media, you might break it into a morning session to cover social media platforms, an early afternoon session to cover corporate policies and procedures and a late afternoon session to cover general social media do’s and don’ts with a few breaks scattered between. Structuring your training in this way will help you keep your employees attention.

 

DON’T Try To Power Through Everything At Once

There’s no need to power through everything you might need to train your new hires on in one sitting. Spread your training out over the course of days or weeks to avoid burning out your new hires and lessening their enthusiasm about their new role and company.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.