Cross Media Marketing: How To Bridge Print and Digital To Drive Results

PrintAndDigital

The beauty of cross media marketing campaigns is that they leverage multiple channels – both digital and traditional – to effectively connect with more people in more ways.

When done well, cross media marketing campaigns can drive better results than traditional or digital marketing strategies alone. But how do you pull off a cross media marketing campaign? How do you bridge traditional methods (like print) and digital methods to drive results and hit your campaign goals?

Here are three ways to bridge print and digital to drive results and get the most out of your cross media marketing campaigns:

 

Create A Consistent Brand Experience

The most important part of any successful cross media marketing campaign is consistency. When you’re interacting with your customers across multiple channels and mediums, it’s important they have a consistent brand experience no matter where and how they interact with you.

For example, let’s say you sent out a personalised mailer that included a PURL that tied into a social media campaign. Your mailer, the landing page for your PURL and your social media channel should all have a consistent look and feel; you should use similar colours, fonts, graphics, copy, and other elements so each part of your campaign (and each channel) feels like part of a greater whole. If your mailer has a certain branding that’s totally different from your PURL landing page which feels completely disconnected from your social media presence, you’re going to confuse your audience – which will hurt results.

 

Use Print To Drive Your Audience To Digital

One of the best ways you can successfully bridge traditional and digital methods in your cross media marketing campaigns is to use print to drive your audience to your digital channels.

We already mentioned using a print mailer to send your audience to a PURL, but there’s so many other ways you can leverage print to drive digital results. If you’re running a local campaign, you could hang a billboard or other big signage around town that drives curious passerby’s to your social media profile or to an opt-in form to learn more about your campaign. Or, you can add QR codes to your marketing cards, where your customers can scan the code into their phone and use it to unlock campaign-specific messaging, coupons, and other special offers.

Using print as a way to drive more traffic to your digital channels is an effective method for increasing the results on your cross media marketing campaign.

 

Think Outside Of The Box

The most effective cross media marketing campaigns are the ones that are both unique and memorable. If you want your campaign to have a serious impact, think outside the box and brainstorm creative ways you can leverage print and digital to reach more customers, get more results, and drive more revenue.

For example, let’s say you were a new restaurant looking to grow your social presence through a cross media marketing campaign. While you would obviously want to funnel a number of your resources towards digital strategies, thinking of creative ways to tie in print could drive new followers you might not have otherwise reached. Maybe you partner with a local juice shop and have them pass out cards to their guests which include your social media URL, where they can enter to win a free dinner for two. Or, maybe you put a text code on your menu where diners text to get a link that sends them straight to your social profile. The possibilities with cross media marketing are virtually endless; you just need to be creative, think outside of the box, and come up with innovative ways to reach your customers.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

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5 Pieces Of Copy Every Brand Needs

slamdot-copywriting-screenWhen you’re launching a brand, there are a few copy essentials that you’ll need to get started on the right foot. Here are 5 pieces of copy every brand needs to be successful:

 

Mission Statement

The first piece of copy you’ll need when launching a brand is a mission statement. Your mission statement is the lifeblood of your company; it informs your employees, customers, and clients of who you are as a brand and, more importantly, what you stand for. It will ultimately help guide the decisions you make as your company grows – when considering a potential strategy, you’ll need to evaluate “is this in line with our mission?”

Your mission statement should be relatively short, but should be inspiring and generate a sense of commitment to your company’s purpose from your team and a sense of alignment with your potential customers and clients. Your mission statement should outline your corporate purpose and belief system and the actions you plan to take as a company to support that purpose and belief.

 

Brand Guide

Once you’ve locked in your mission statement, you’ll want to build a brand guide. A brand guide is an absolute must for any business: it’s what outlines all the details of your branding strategy, guides your entire team on how to create a business that’s true to your brand vision, and establishes guidelines for the do’s and don’ts of your brand that your team can refer back to for years to come.

Your brand guide will vary depending on your business model, but all brand guides should include:

  • Your Mission Statement
  • Your Audience Profile (AKA Your Ideal Customer Avatar)
  • Corporate Policies and Procedures
  • Guidelines For Design
  • Guidelines For Copy

Once you have the basics, you can add any additional information you feel is essential for your team, like organizational charts or analytics best practices.

 

About Page

Once you’ve defined your brand, it’s time to tell your audience about it. And the place to do that is on your about page.

The about page is where your customers are likely to head first when they want to know about your brand, which is why it’s imperative you make sure it’s well-written, engaging, and accurately depicts who you are as a brand.

When writing your about page, you’ll want to keep it concise while also giving your audience the information they need to get a sense of your brand. You can include your mission statement, your corporate history, as well as how you plan to serve your customers. The key to a great about page is to write it in a way that inspires your audience to want to work with you; make your copy engaging and connect on an emotional level.

 

FAQs

Chances are, your customers are going to have questions about your brand. And many of those questions are likely to be similar. By adding an FAQ section to your website, you’ll save yourself a ton of time answering customer inquiries, and you’ll also illustrate your customer you can anticipate their needs and answer their questions before they ask.

In your FAQ section, you’ll obviously want to highlight any questions that you frequently receive from your customers, but you can also include any questions you’d like them to know the answer to. So, if you wanted a way to get out the information that your new line of products is cruelty-free, you could put the question “Are your products cruelty-free?” on your FAQ page – even if it’s not a question you frequently field from customers.

 

Welcome Email

Another hugely important piece of copy you need for your business is a welcome email. Because you know how important it is to build an email list, you’ve already created an opt-in area on your website where people can sign up to receive your emails (and if you haven’t, do it!). The first email you send – the welcome email – is one of the most important communications you’ll have with your audience.

The welcome email that a customer gets when they opt-in to your email list is really their first initiation into your brand family. If you make them feel welcome, appreciated, and valued, they’re likely to want to continue to do business with you. If you send an impersonal stock email – or worse, nothing at all – they’re likely to feel overlooked and unimportant, which will have them taking their business elsewhere.

Draft up a warm, inviting welcome email to send out to every person on your list. If possible, send a special bonus like a coupon or a free ebook to thank them for joining. By building that warm sentiment from the first email, you’re greatly increasing your chances for future success with that customer.
How Can We Help?

At Rogue Print and Mail, our design team have been assisting businesses with creating Style and Brand guides for many years.  Our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and design ideas, and expertise is the power of colours that will best promote your branding, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Design and Marketing: How Good Design Helps Your Marketing

marketing-design-imageMarketing is one of the most important areas of your business. No matter how fantastic your product or service, if you don’t get the message out to your potential customers, no one will ever know it exists.

But having a solid marketing plan on its own just isn’t enough. In order for your marketing to generate the type of results you’re looking for, it needs to go hand-in-hand with good design.

Good design is so much more than just “looking good”. It can actually help you hit your marketing goals.

Here are 3 ways good design helps your marketing:

 

Design Can Drive Conversions

Marketing, at its core, is all about conversions. You want to get as many eyes onto your marketing message as you can, and then you want to convert as many of those eyes into paying customers as possible. And one way to get there? Great design.

Design can help to influence your audience’s behavior, including influencing them to hit the “purchase” button. By leveraging things like color psychology, specific placement of certain design elements, and even strategic font choices, you can encourage your audience to take certain actions, which can increase your conversions.

So, for example, let’s say you were creating a landing page and ultimately wanted to drive people to purchase your ebook. You could leverage different design elements to make that happen, like using red as the color for the purchase button (which, according to color psychology, inspires people to take action) or designing the layout to showcase the buy button in the place that people are most likely to click.

Great design not only looks polished – it can actually help you hit your conversion goals.

 

Design Can Reinforce Your Branding

You already know the importance of building a strong brand. But did you know that design can help to reinforce your branding and reach your marketing goals?

Let’s say, for example, you own a real estate consulting company and you want your audience to view you as traditional, corporate, reliable, and trustworthy. You can use design to reinforce those brand concepts with your customers.

By using design elements like sturdy font choices, traditional colors, and clean, simple graphics, you can reinforce your message and showcase your traditional values and trustworthiness through your design.

Or, on the flip side, let’s say you own a children’s clothing boutique and you want to be viewed as fun and child-friendly. In that case, you’d want to use whimsical font, pastel colors, and cartoon-like graphics.

By being strategic about design, you can make your brand messaging even strong with your audience.

 

Design Helps You Beat Your Competition

No matter what niche you’re in, you’re bound to have a healthy dose of competition. Nearly every industry under the sun is over-saturated, and you have to fight to get your audience’s attention.

But you CAN break through the noise and clutter to make an impact on your audience. One of the best ways to beat your competition and win your audience’s attention is through great design.

When given the choice between engaging with a brand that has mediocre design and a brand that has great design, your audience will always be pulled towards the great design. It’s like the old saying “you eat with your eyes first”; humans are visual creatures, and the more visually interesting something is, the more interested they are.

By investing in great design, you can get a leg up on your competition and build a larger audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Branding Basics For Small Business Owners

branding-image-crane

As a small business owner, you want to make sure that you’re building a brand that’s going to connect with your audience and help you achieve your business goals. But if you’re just starting out, branding can feel overwhelming and, let’s be honest, a bit confusing.

Here are 4 branding basics for small business owners to get you started in building a lasting and successful brand:

 

Consistency Is Key

The first key to branding for small business owners – or for any business owner, really – is to be consistent. Your branding should feel consistent across all channels, from social media to print to design to copy. Creating a consistent brand experience across the board will help to reinforce your brand message to your audience and increase their recognition of and loyalty to your brand.

So, for example, let’s say you own an e-commerce business that specializes in selling sportswear. If your branding on your social media channels is tough, edgy, and fashion-forward but more conservative and traditional on your website, guess what’s going to happen? Your audience is going to be completely confused.

Your conversion rates will also drop; the customer who was attracted to that tough and edgy branding on your social media page isn’t likely to be as excited by the conservative messaging they’ll find when they visit your website.

If you want to create audience buy-in and close more sales, you need to be consistent with your branding.

 

Determine Your POD

One of the strongest tools in your branding toolbelt is your point of difference (POD). Your POD is what sets you apart from the competition. Why should your customers by from YOU? What makes you and your brand different? What makes you stand apart from your competitors?

Your POD is what’s going to drive people to buy from you and your company as opposed to the other options they have in your niche, so it’s important that you have a clear understanding of what your POD is and then incorporate it into your branding.

So, for example, let’s say your POD is that you offer unparalleled customer service in a niche that’s traditionally devoid of support. Your customer service should be front and center in everything you do; it should become the backbone of your branding campaign. When your audience thinks of your company, the first thing they think of should be “customer service”.

By having a strong POD – and then incorporating it into your branding – you’re making a statement about who you are as a business and what your audience can expect from you, which will help you build a loyal customer base.

 

Invest In A Well-Designed Logo

While there are many areas of your branding that you can DIY, unless you’re an experienced designer, your logo isn’t one of them.

Having a well-designed and on-brand logo is essential to hitting your goals as a small business owner. Your logo is the face of your brand, and it’s often the first exposure your audience has to your company. If you have a poorly designed logo as the face of the company, you’re likely to have poor results to go along with it.

Try to think like your audience. If they see a poorly designed logo, their first thought is likely going to be “Well, if their logo is this bad, how bad is it going to be to work with them?”

Don’t let a poorly designed logo ruin your chances of making a great first impression with your customer. Make the investment and work with your graphic design partner to develop a logo that feels fresh, well-designed and on-brand.

 

Get Your Messaging Tight And Right

A huge part of the branding process is your messaging. What is it that you want to say to your audience? Who are you as a brand, and how do you want to get that across to your audience?

It’s essential that you get your messaging tight and right before you put it out into the world. You want to have a brand message that’s clear, concise, and communicates exactly who you are and what you want to accomplish as a brand with as little “fluff” as possible.

Create your brand mission statement and develop the brand voice you want to use in your copy. Then, make sure that every piece of content you create is in line with your ultimate brand message and communicates it in that clear and concise manner.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

2017 Marketing Trends You’ll Want To Try In Your Business

2017-marketing-trends-image

With 2017 in full swing, most business owners are developing the marketing strategy that will carry them through the next 12 months and help them reach their yearly goals.

And while you’ll definitely want to stick with the marketing tactics that have proven successful in your business, you’ll also want to explore some of the trends that are set to take off in the upcoming year.

Here are a few marketing trends that you’ll want to try in your business to see serious results in 2017:

 

Leverage Buy Buttons

If you’re selling a product or service online, you’ll definitely want to explore adding “buy buttons” to your social media sites.

Buy buttons are exactly what they sound like; they’re buttons that you can add to your different social media profiles that allow your followers to buy your product or service directly from the social media site (rather than directing them to an outside shopping cart or other third party site).

Buy buttons already exist on multiple social media platforms, including Facebook, Pinterest, and Youtube. By integrating these buttons onto your social media sites, you’re able to eliminate an extra step in the buying process, which can help with your conversion rates; the more steps it takes to buy your product, the more people you’re going to lose. By allowing your customers to buy directly from your social media sites, you’re simplifying the process and making it easier for them to purchase from you.

 

Get Virtual

If you’ve been paying any attention to news out of the technology world, you’ve probably read that virtual reality is set to explode. And smart marketers are getting ahead of this trend and starting to create content to launch in the VR space.

You have a few different options for dipping your toes in the pool of virtual reality. If you feel that your audience is likely to be extremely engaged in the VR market, you might want to consider creating your own content. You can purchase a VR camera and film different experiences to create immersive, branded content for your audience.

So, for example, let’s say you’re an online retailer of surf apparel. You could have a surfer who works for your company take a VR camera out and capture the experience of being out on the surf and catching the waves. Then, you could use that content to create a VR experience to promote your apparel to your audience.

You could also find a popular content creator in the surf space and pay to sponsor their VR content, which would put your brand in front of their audience and drive traffic to your surf shop.

However you decide to move forward, virtual reality is a marketing trend you’ll definitely want to embrace in 2017.

 

Print Big

Print is one of those marketing strategies that will simply never go out of style. It’s effective, it’s affordable, and it needs to be a part of any successful marketing strategy in 2017 and beyond.

But this year, companies are stepping out of their comfort zone and embracing large scale printing to make a bigger and more impressive impact on their audiences.

With increased competition in nearly every market and industry in the world, it’s becoming harder and harder to stand out. But large scale printing can help your company physically draw the attention away from your competitors and bring your audience directly to you.

Let’s say you were exhibiting at an expo and you wanted to grab the attention of people walking by. There are typically hundreds of exhibitors at an expo, and it takes something big to help you stand out and grab the attention of potential customers walking by. And that’s where large scale printing – in the form of big posters, pull up banners, and signage – comes in.

In 2017, embrace the trend and go big when it comes to printing.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

 

Marketing Resolutions for 2017

new-year-fresh-start

As 2017 starts to gain momentum, many companies are looking towards the upcoming year and crafting their goals. What’s going to be the focus? How are we going to grow? Where do we want to spend our budgets? How do we want to improve our message?

Whatever your ultimate business goals, here are 4 marketing resolutions you should definitely be making in 2017:

 

Resolution #1: Get Social

If you’re not already doing it, your first marketing resolution for 2017 should be to invest more time, resources and energy into building your social media presence.

Social media marketing is one of the most effective and powerful marketing avenues at your disposal, but many businesses shy away from it because there are always new strategies and platforms to master. However, staying on top of your social media game can bring in massive amounts of revenue for your business.

Think about the social networks that make the most sense for you and your business, and if you don’t already have a professional presence on those networks, build out each profile.

Some networks to consider include:

  • Facebook
  • Twitter
  • Pinterest
  • Snapchat
  • LinkedIn
  • Yelp

Once you have a presence, start putting resources towards building an audience or doing some sort of social media ad push, like Facebook advertising.

Effective social media takes a daily effort, and if managing and growing your social media feels overwhelming, you may want to consider hiring a social media manager.

 

Resolution #2: Expand Your Local Influence

While it’s important to get your business’ name out to as many people as possible, one of your marketing resolutions for 2017 should be to focus on the customers closest to you. Expanding your local influence and becoming the go-to for local customers in your industry can be a great way to build a loyal and consistent customer base.

Think about partnering with other local businesses to expand your reach to their customers. Print an insert for the local Sunday paper. Sponsor a local children’s sports team and print banners to advertise at the stadium.

In 2017, you should be doing everything you can to reach the customers within your community.

 

Resolution #3: Go Big With Printing

If you’re attending or hosting any events in 2017, you’ll want to think big. Large scale printing can make a big statement about your business – and have a big impact with your customers.

Large scale print projects, like pull up banners and posters, are one of the most effective ways to stand out at events. If you’re exhibiting at an expo or at a local business event, it can be a challenge to break through the clutter and capture the attention of potential customers and clients walking by. Large scale printing helps you to make a statement, hooks in your customers and will help you stand out from the competition.

 

Resolution #4: Create Quality Content

2016 was the year of content marketing, and this trend shows no signs of slowing down in 2017. Customers are on the lookout for companies that contribute valuable information and are considered a resource within their industry.

Creating quality content that adds value to and builds trust with your audience is essential in hitting your marketing and sales goals. Create an editorial calendar and plan to publish regular content, like email newsletters, blog posts and whitepapers, to begin building the relationship with your audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

4 Ways To Make An Impact In Your Local Market

local-marketing-imageAs a business owner, you want your business to have an impact. And the biggest opportunity to make an impact is right in your local market.

For most businesses, the people who are most likely to become long-term clients and customers are the people already within your own community. So while spreading your reach and getting your business out to a larger demographic should definitely be a part of your marketing plan, you’re also going to want to focus a large part of your efforts right within your own neighbourhood.

Here are 4 ways to make an impact in your local market and convert the people in your neighbourhood into paying clients and customers:

 

Partner With Other Local Business

One of the best ways to make in impact in your local market is to partner up with other local businesses. By partnering with other businesses that aren’t competitors but share a similar customer base, you’re able to extend your reach and get your brand in front of more people.

Canvas your suburb or town and see which businesses might present a lucrative partnership opportunity. So, for example, if you’re a real estate agent, you might consider partnering with a local interior design company. Because people typically seek out the services of an interior designer when they’re purchasing a new home or remodeling an existing home, it presents an opportunity for you to get exposed to new customers who might need your assistance in buying or listing their home. Leave some of your business cards and marketing brochures at the interior design company and encourage them to share your contact with anyone in the market to buy or sell.

Keep in mind that when you’re partnering with other businesses, you need to make it a win-win for everyone involved. So, if we’re sticking with the example above, you would want to refer any clients looking to stage their home before putting it on the market or new homeowners in need of some decorating help, to the interior design company.

 

Put An Insert In Your Local Newspaper

Another great way to make a direct impact on your community is to add an insert to your local newspaper. Local newspapers typically have lower circulation numbers, but since your local paper is only in circulation within your direct community, so you can be sure that your advertising is going to be getting in front of the people most likely to become clients or customers.

Talk to your local paper and see what the cost is to add an insert to their weekly or monthly edition. Print up a small marketing card or flyer advertising your product or service. Offer an exclusive deal for newspaper patrons to give them extra incentive to connect with you.

 

Distribute Flyers or Marketing Cards to You Local Area

When looking to make a direct impact in your local area, and ensure that your brand recognition continues to grow, flyers or marketing cards that are letterbox dropped to your suburb or surrounding group of suburbs are extremely effective.

Believe it or not, people still actually check their so called “junk mail”, with many households still taking a significant interests in the local specials, promotions and “what’s happenings” of their local area.  And every single time that you have one of your well branded and designed items in front of them, your brand becomes more and more familiar to them.

When that day comes where that household needs your products and/or services, you are far more likely to have your business front of mind, than those of your competitors.

 

Go Door to Door

Going door to door sometime gets a bad rap, but it can be an excellent way to gain exposure in your community, especially if you’re new. If you just launched your business or you’re new to the area, you can go door-to-door to introduce yourself and your company to the residents of your new neighborhood. If you connect with people when they’re home, keep things brief. Say hello, give a brief introduction to your company and then ask if you can leave them with a marketing brochure that further covers your products or services. If you knock and no one’s home, slip a marketing brochure under the door or leave a door hanger with information about how to get in touch with you.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.