Branding Questions To Ask Before You Move Forward With Print Projects

Branding Questions to Ask IMAGE

Print is often your first point of contact with a potential client or customer – whether they catch a glimpse of one of your posters in a local shop window, or see your large display and pull-up banners at an industry expo, your print projects need to be on brand so they attract the right people, and leave the right first impression.

Before you move forward with any print project, it’s important that you have a clear understanding of your branding – who you are as a brand, what you want to say to your potential customers and clients and how you want your print projects to bring your brand to life. If you don’t have your branding firmly in place, your print projects can end up feeling disjointed or confusing to the audience that you’re trying to attract.

Here are 3 branding questions to ask before you move forward with print projects to make sure you’re getting the most out of your print collateral:

 

Who are my ideal customers?

One of the essentials of strong branding is knowing who your audience is and what’s going to appeal to them. Before you design any of your print projects, you need to ask yourself “who are my ideal customers? And how can I speak directly to them through my branding?”

Different audiences are going to be attracted to different types of branding. For example, if you’re a children’s brand, bright colors and whimsical fonts could be a good choice for print projects. But if you’re a corporate real estate company, that same branding would feel off-putting to your ideal audience, and something more traditional would likely yield much better results.

Clearly define the clients and customers you’d like to work with, then build your branding (and print projects) around what’s going to be the most attractive to them.

 

What feeling or feelings do I want to invoke with my print project?

The best marketing materials – including print projects – make the viewer feel something. It might make them feel happy, or sad, or angry, depending on the ultimate goal. But that last thing you want your audience to feel when they’re looking at your print project is bored or unaffected.

Figure out what type of feeling or feelings you want to invoke with your print project, and then build the branding and design around those feelings. For example, do you want your audience to feel calm when reading your marketing brochure? Then you might want to use a blue color scheme, since blue has been shown to invoke feelings of calm and relaxation. Or maybe you want people to feel excited and motivated to take action, in which case you’d want to use red.

Before you put any project to print, think about the feeling that you want to invoke with your audience, and keep that in mind as you design.

 

What makes my brand recognizable, and how do I translate that into print?

If you’ve been in business for awhile, there’s probably certain things that make your brand recognizable to your core audience. Maybe it’s a particular color scheme, or maybe you use a very specific type of languaging. Whatever it is that makes your brand recognizable, you want to make sure that it translates into print.

Now, you don’t want all of your print projects to look the same, but you DO want to make sure that someone who’s looking at your print project knows that it comes from you. So, for example, let’s say you wanted to print up themed posters for an upcoming holiday sale. It’s fine to change the color scheme to be more in line with holiday colors, but you’ll want to keep the other aspects of your branding that make your brand recognizable, like your signature fonts and your logo.

Before you move forward with print projects, make sure you ask yourself these 3 branding questions to ensure that the final product rings true to your brand and gets the results you’re looking for from your audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

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The Good Design Checklist

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We’ve already covered how good design can revolutionize your business while bad design can hurt your credibility with your clients and directly impact your profit.

But knowing that you need to invest in good design is one thing. Knowing what constitutes good design and the things that you should look for is another.

If you’re not design inclined, it can be challenging to create design and make a definitive decision on whether it’s good or bad and whether it will work for your business or not. But when you’re hiring a graphic design partner, there are certain universal elements to good design that you’ll want to look for.

We compiled this “good design checklist” of 5 elements you should look for when critiquing a design or a designer’s portfolio:

 

Typography

The first item on the good design checklist is typography. Typography refers not only to a designer’s ability to create type that’s aesthetically pleasing, but also conveys the meaning of the text. With so many font options to choose from, it’s important that your graphic design partner understands the role that typography plays in branding and chooses a combination of font that’s true to who you are as a company, your messaging and the goal of your design.

For example, a whimsical font may be lovely to look at, but if you’re trying to create a design that establishes you as an authority in your industry, it would be the wrong choice.

Make sure that your graphic designer has a good sense of typography and chooses fonts that are both pleasing to the eye and consistent with your overall brand.

 

Colour

Another element you want to make sure your graphic design partner has a good handle on is colour. Colour (and the right combination of colours) can have a huge impact on the success of your design.

When reviewing a potential graphic design partner’s portfolio, pay close attention to their use of colour. They should not only choose complimentary colours that pair well together but should also have a firm understanding of colour psychology and the effects that different colours have on behavior.

For example, the colour creates a sense of urgency, so it’s a great colour choice if your clothing business is having a clearance sale. On the other hand, blue brings up feelings of calm and serenity and is an excellent choice for designing internal communications to communicate with your team and keep everyone on point.

Having a graphic design partner that understands the different emotional reactions and behaviors that colors inspire in viewers will get you significantly better results in your design.

 

Hierarchy

Another element of good design is hierarchy. Visual hierarchy is the arrangement of various design elements that conveys the importance of each element. People look at design and see things in a particular order, and hierarchy directly influences the order that people see the different elements in your design. A good graphic design partner will know how to use visual hierarchy in order to emphasize key points and messaging.

To create a sense of visual hierarchy, designers use different sizes and contrasts. Usually, the larger the text or image and the higher the level of contrast between the text or image and the background, the quicker the person viewing the graphic will be drawn to it.

Your graphic design partner should understand your primary messaging and what you want to convey with your design, and then utilize hierarchy to emphasis that.

 

Consistency

The last element you’ll want to check off your design list is consistency. You want your design to feel congruent both within the design itself and with your overall branding.

When you’re reviewing a design, ask yourself: are there any elements that feel out of place within the design? Do the colors and font choices match the message that I’m trying to convey? Does this design feel like it’s aligned with my overall branding?

You want your design to have a congruent feel and to tie back into your overall branding, giving your audience a consistent design experience across the board.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

 

Elements of A Great Logo

Great Logo Image

As a business owner, there’s many things that you’ll need to design for your company: business cards, marketing collateral, your website. But before you can move forward on design projects, there’s one design that you need to lock down: your logo.

Your logo is a critical part of your business. It’s likely going to stamped on every piece of communication that you have with your customers. And because your logo is going to be so forward facing, it’s essential that you lock in a logo that’s perfect for you.

But what makes a logo work? What are the elements of a great logo?

 

Clean Sense Of Design

The first element of a great logo is a clean sense of design. The last thing that you want out of a logo is for it to feel too cluttered or busy; a clean, simple design is going to be the most effective, especially considering the fact that your logo will be small on most of your collateral. You don’t want any of your logo to get lost due to sizing issues or your clients or customers to have to put on a pair of magnifying glasses in order to read or understand your logo.

 

Your logo should have a few key elements, graphic and/or visual that are being highlighted, and none should compete with the other. If you feel there are elements of your logo that are unnecessary to the overall feel and aesthetic, get rid of them. The less you have going on in your logo, the better.

 

It Makes An Impact

Perhaps the most important element of a great logo is the impression that it leaves on your clients and customers. Does your logo make an impact? Or is it pretty much instantly forgotten?

You want to have your graphic design partner design a logo that’s going to make an impact and be instantly recognizable to your customers. Having a clean sense of design as we discussed will certainly help, but you need to take it a step further. What does your logo say about who you are as a company? And how does it translate that to your audience?

 

Think about some of the most famous and impactful logos in the world, like Apple or Disney. Both companies have clean logos that are instantly recognizable and make an impact on customers. Strive to do the same in your logo design.

 

It’s On Brand

When developing your logo, it’s also important to make sure that you stay on brand. While some design practices will work really well for other companies, they might not be a fit for you, who you are to your customers and how you want to establish yourself in the market.

For example, let’s say your a family friendly brand. You’re likely going to want to avoid a logo that feels racy or suggestive in any way as it plays against who you are as a brand. Or say you’re a brand that’s targeted towards professionals; you’re definitely going to want to avoid any whimsical fonts or design elements that are more typically associated with children.

Your logo is basically a visual summary of who you are as a company. Know who you are as a brand, and make sure that your logo is an accurate visual representation of that identity

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information and valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

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Cross Media Marketing: How To Bridge Print and Digital To Drive Results

PrintAndDigital

The beauty of cross media marketing campaigns is that they leverage multiple channels – both digital and traditional – to effectively connect with more people in more ways.

When done well, cross media marketing campaigns can drive better results than traditional or digital marketing strategies alone. But how do you pull off a cross media marketing campaign? How do you bridge traditional methods (like print) and digital methods to drive results and hit your campaign goals?

Here are three ways to bridge print and digital to drive results and get the most out of your cross media marketing campaigns:

 

Create A Consistent Brand Experience

The most important part of any successful cross media marketing campaign is consistency. When you’re interacting with your customers across multiple channels and mediums, it’s important they have a consistent brand experience no matter where and how they interact with you.

For example, let’s say you sent out a personalised mailer that included a PURL that tied into a social media campaign. Your mailer, the landing page for your PURL and your social media channel should all have a consistent look and feel; you should use similar colours, fonts, graphics, copy, and other elements so each part of your campaign (and each channel) feels like part of a greater whole. If your mailer has a certain branding that’s totally different from your PURL landing page which feels completely disconnected from your social media presence, you’re going to confuse your audience – which will hurt results.

 

Use Print To Drive Your Audience To Digital

One of the best ways you can successfully bridge traditional and digital methods in your cross media marketing campaigns is to use print to drive your audience to your digital channels.

We already mentioned using a print mailer to send your audience to a PURL, but there’s so many other ways you can leverage print to drive digital results. If you’re running a local campaign, you could hang a billboard or other big signage around town that drives curious passerby’s to your social media profile or to an opt-in form to learn more about your campaign. Or, you can add QR codes to your marketing cards, where your customers can scan the code into their phone and use it to unlock campaign-specific messaging, coupons, and other special offers.

Using print as a way to drive more traffic to your digital channels is an effective method for increasing the results on your cross media marketing campaign.

 

Think Outside Of The Box

The most effective cross media marketing campaigns are the ones that are both unique and memorable. If you want your campaign to have a serious impact, think outside the box and brainstorm creative ways you can leverage print and digital to reach more customers, get more results, and drive more revenue.

For example, let’s say you were a new restaurant looking to grow your social presence through a cross media marketing campaign. While you would obviously want to funnel a number of your resources towards digital strategies, thinking of creative ways to tie in print could drive new followers you might not have otherwise reached. Maybe you partner with a local juice shop and have them pass out cards to their guests which include your social media URL, where they can enter to win a free dinner for two. Or, maybe you put a text code on your menu where diners text to get a link that sends them straight to your social profile. The possibilities with cross media marketing are virtually endless; you just need to be creative, think outside of the box, and come up with innovative ways to reach your customers.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Reasons To Make Print The Star Of Your Cross Media Marketing Campaign

Print Button

Cross media marketing is a huge buzzword in the marketing world in 2017. Cross media marketing is the cross-promotional marketing strategy that ties together multiple mediums, both traditional and digital (like print, SMS messaging, social media, and PURLs), on a single campaign. By leveraging multiple channels – and having each channel work in tandem with the other – marketers are able to get “the best of both worlds” by targeting and reaching their audiences in a variety of ways.

A lot of companies put the majority of their efforts into digital channels. But if you overlook print, you’re missing out on a HUGE opportunity. Print is still one of the most effective ways to reach your audience, and by leveraging print, you’re able to drive your audience to your digital content and increase engagement across all channels.

Here are three reasons why you should make print the star of your cross media marketing campaign:

 

You’ll Reach A Wider Demographic

If you focus your entire campaign on digital channels, like social media, there’s a big demographic of people you’re not going to be able to reach.

It may seem hard to believe since digital marketing has taken center stage in recent years, but there’s still a large part of the population that prefers their communication the old-fashioned way: through print. And if your entire campaign exists online, you’re going to miss on connecting with those people.

By making print the star of your cross media marketing campaign, you’ll be able to reach a wider demographic. For example, let’s say you were deciding whether to send an email or a mass printed mailer. With the printed mailer, you’re able to reach a wider audience; not everyone has an email address (or an email address they check often), but virtually everyone has a mailbox. And by using traditional marketing methods, you can get your message into the hands of more people.

 

You Can Bring Your Marketing Message To Life

One of the major benefits of using print in your cross media marketing campaign is that it brings your messaging to life in a way that’s impossible to recreate on a screen.

With print, your audience gets to hold your messaging in their hands. They get to engage with it in a real and tactile way. When they’re interacting with your brand in the digital space, there’s always a degree of separation. A digital experience will never be as personal as a real-life experience. And the personal experience your audience gets when they get to interact with your messaging in the real world – and the positive sentiment it creates – can seriously boost the success of your campaign.

 

You Can Drive Your Audience to Digital Through Print

The best thing about making print the star of your campaign is that in addition to being a great marketing tool in its own right, you can also use it as a way to drive your audience to your digital efforts.

So, for example, you could send out a personalised mailer using Variable Data Printing and include a PURL, which would then bring your audience to a personalised digital experience, allowing you to interact with them across both print and digital channels. The same isn’t true for digital; it’s not like you can post something on your social media feed driving your audience to your print campaign.

Starting off with print allows you to make the most out of both your traditional and digital channels.

Cross media marketing is here to stay, and if you want to see major results on your campaigns, we highly recommend making print the start of your campaigns.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Branding Strategies That Will Never Go Out Of Style

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In the world of marketing and branding, it seems like there’s a new trend popping up nearly every day. And while you’ll want to pay attention to what’s going on in your industry and leverage trends that make sense for your brand, switching up your strategy every time something new and trendy hits the market isn’t an advantageous way to build your company, connect with your customers, or drive revenue. When it comes to building your brand, sometimes it makes the most sense to stick with what works; the strategies that have stood the test of time and proven time and time again to deliver results.

Here are four branding strategies that will never go out of style:

 

Focus on Content

Whether it’s 2017 or 2177, one branding strategy that will never go out of style is content. Content is the core of your business; whether you’re writing website content, creating a video to promote a new product, or developing a case study to highlight the success of a recent campaign, all of your business activities are centered around the content you create. And if you want to build a brand that stands the test of time, you need to consistently put out quality content that educates, entertains, and engages your audience.

Make your content strategy the focal point in your branding. What do you want to say? How do you want to say it? And how do you want to deliver your message? Then, stay consistent in delivering high-quality content that aligns with your brand.

So, for example, let’s say you’re a marketing agency. Your content strategy might be that you want to educate small to medium-sized businesses on how to leverage digital marketing techniques to grow their customer base. You want to deliver all of your content in an educational but conversational voice, and you want to focus on long-form blog posts and weekly videos in order to deliver that message. Then, once you have that strategy in place, it’s about coming up consistently raising the bar and putting out the best content for your audience. Being known as a go-to resource in your field is a branding strategy that’s guaranteed to grow your business no matter what’s currently trending.

 

Be True To You

No matter what’s going on in your industry, your customers will always be looking for authenticity in the brands they work with. Hopping on a branding trend just because it’s popular (and not because it’s true to who you are as a brand) is a quick way to confuse and push away your core customers.

While it’s fine to experiment and reinvent parts of your business, you should always aim to stay true to your brand DNA. Your customers connect with your brand for a reason, and when you stay true to who you are, you’re also staying true to what they love about you. If you switch gears every time something new and trendy emerges in your industry, your customers are going to feel you’re being fake and inauthentic, which is a quick way to lose both their business and respect.

 

Create A Positive Customer Experience

There’s an old saying from renowned author Maya Angelou that says “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” When it comes to your branding, years down the line, your customers won’t remember the specific copy you wrote or the campaign you ran to promote your latest product. What they will remember is the experience of doing business with you. And because of that, your ultimate branding goal should be to create a positive experience for every customer that interacts with your business, from beginning to end.

Make the process of buying your products or services easy and straightforward for your customers. Provide exceptional customer service. Answer all customer inquiries and listen to their feedback. Focusing on customer experience will ensure that your brand sets itself apart from the competition and creates a positive sentiment with your customers.

 

How Can We Help?

At Rogue Print and Mail, our design team have been assisting businesses with creating Style and Brand guides for many years.  Our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and design ideas, and expertise is the power of colours that will best promote your branding, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia. 

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

5 Branding Questions You Should Ask Yourself When Launching A New Brand

Brand Image 2

Before you launch a new brand, there is a few questions you should first ask yourself:

 

What is our brand philosophy?

Behind every great brand is a strong brand philosophy. The most successful brands have a purpose and a philosophy that becomes the driving force behind their brand DNA and drives every part of their business.

When companies have a strong brand philosophy, it comes across to potential customers. And when those customers have similar philosophies, it creates a strong connection that drives customer loyalty, engagement, and revenue.

Before launching your new brand, ask yourself: “Who are we as a company? What do we stand for? What are the beliefs and values that inspire us to do business?” Once you have the answers to these core questions, you can use them to weave your brand philosophy.

 

What is our brand mission?

While your brand philosophy is who you are and what you stand for, your brand mission is your purpose. It’s the reason you do business and what you hope to accomplish as a company. And similar to your brand philosophy, your brand mission will be a driving force behind all of your major business decisions, so it’s important to clearly define your message from the start. When you have a clear brand mission, you can ensure that everything you do in your business is taking you one step closer to achieving your goals.

To define your brand mission, ask yourself: “What do we hope to accomplish, both in our market and in the world? What’s our purpose as a brand?” Knowing where you’re headed will help you develop the right path to get there.

 

What is our point of difference?

Every brand should have a point of difference (POD). Your POD is what sets you apart from the competition. It’s the unique value you bring to the market and the reason that your customers will want to do business with you.

To define your POD, ask yourself: “What can we do better than anyone else in the market? Why should our customers want to work with us over the competition? What makes us different, unique, and special?” Your POD is the key to besting your competition, and it’s important to define what sets you apart.

 

Who is our ideal customer?

In order to successfully market your products or services, you need to know who you’re marketing your products or services to. Defining your ideal customer will help you to target your marketing efforts to the people most likely to do business with you.

When it comes to defining your ideal customer, you’ll want to get as specific as possible. Ask yourself: “Who is my ideal customer? Where do they live? What are their wants and needs? What problems do they struggle with, and how can our product or service solve those problems?”

Once you have those questions answered, use them to create your ideal customer avatar, a composite character that acts as a representation of your ideal customer which you can use to guide your marketing efforts.

 

How do we want to be perceived in the market?

The last question you should ask yourself before launching a new brand is “how do we want to be perceived in the market?” Because if you want to be perceived as innovative and edgy, you would brand yourself differently than if you wanted to be perceived as friendly and approachable.

Figure out how you want to be perceived in the market, and then use that definition to develop your brand voice.

Establishing a strong brand is key to launching a successful business. Once you’ve asked yourself these five questions, you can use them to build your brand guide and launch a brand that will connect with your ideal customers and catapult you to new levels of success.

 

How Can We Help?

At Rogue Print and Mail, our design team have been assisting businesses with creating Style and Brand guides for many years.  Our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and design ideas, and expertise is the power of colours that will best promote your branding, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.