The Best Opportunities For Wide Format Printing

Basic RGB

We’ve already covered why printing BIG makes a big impact and why you should incorporate wide-format printing into your current marketing and advertising strategy.

But HOW exactly should you incorporate printing big? Your wide-format printing strategy is going to be different than smaller scale projects; it’s not like you can pass a potential client a large poster the way you would a business card.

Here are some of the best opportunities for wide-format printing where printing big will have the most impact:

 

Expos

Industry specific expos are a great opportunity to get your business in front of the right clients and customers. But at a larger expo, there might be hundreds (even thousands) of exhibitors competing for the attention of your potential clients and customers. So in order to stand out, you need to make a visual impact. And there’s no better way to do that than with wide-format printing.

Print a large poster and use it as the backdrop for your booth. Have multiple pull-up banners framing the front of your table. You might even print a large sign to hang in a different area of the expo hall that points people toward where you’re exhibiting. The point is, wide-format printing makes a big impact and can help you stand out in a sea of exhibitors, so you’ll want to take full advantage.

 

Sponsored Events

If you’re sponsoring an event, you’ll typically have a lot of control over how the event is advertised and what print items will be used in the space on event day.  It’s the perfect opportunity to really get your branding out there – and that includes large scale print items.

Print a banner to hang at the entrance that features the name of the event and a “sponsored by” section that highlights your business. Hang posters advertising your products and services on the walls. Use pull-up banners to advertise the event schedule and prominently feature your logo and branding.  Put up a Media Wall to maximise presence for your brand in all photo opportunities.

As a side note, sponsored events are also a great way to leverage smaller scale printing. Be sure to have business cards on each table and if the event has a gift bag for attendees, be sure to stick in one of your marketing brochures.

 

Store or Office Fronts

When a potential client or customer walks into your store or office, you want to make a great first impression. And one of the best ways to do that is with a large, impactful piece of print collateral.

Hang a large poster of your corporate values in the seating area of your office. Print a large cutout of your mascot to greet customers as they enter your store. If you’re having a sale, print up a few pull-up banners to keep towards the front of your store letting them know which items they can save on.

 

Sporting Events

Sporting events and advertising have always gone hand-in-hand. But because there’s so much going on with the game, it can be hard to get your messaging to break through. And that’s why if you’re planning to advertise at a sporting event, you’ll want to go BIG.

Print a large banner advertising your business to hang from the fence of the local cricket ground with your company sponsorship. Print pull-up banners and position them by the entrance to the field. Look for big opportunities to advertise your products or services with wide-format printing that don’t take away from the game.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

 

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Branding Questions To Ask Before You Move Forward With Print Projects

Branding Questions to Ask IMAGE

Print is often your first point of contact with a potential client or customer – whether they catch a glimpse of one of your posters in a local shop window, or see your large display and pull-up banners at an industry expo, your print projects need to be on brand so they attract the right people, and leave the right first impression.

Before you move forward with any print project, it’s important that you have a clear understanding of your branding – who you are as a brand, what you want to say to your potential customers and clients and how you want your print projects to bring your brand to life. If you don’t have your branding firmly in place, your print projects can end up feeling disjointed or confusing to the audience that you’re trying to attract.

Here are 3 branding questions to ask before you move forward with print projects to make sure you’re getting the most out of your print collateral:

 

Who are my ideal customers?

One of the essentials of strong branding is knowing who your audience is and what’s going to appeal to them. Before you design any of your print projects, you need to ask yourself “who are my ideal customers? And how can I speak directly to them through my branding?”

Different audiences are going to be attracted to different types of branding. For example, if you’re a children’s brand, bright colors and whimsical fonts could be a good choice for print projects. But if you’re a corporate real estate company, that same branding would feel off-putting to your ideal audience, and something more traditional would likely yield much better results.

Clearly define the clients and customers you’d like to work with, then build your branding (and print projects) around what’s going to be the most attractive to them.

 

What feeling or feelings do I want to invoke with my print project?

The best marketing materials – including print projects – make the viewer feel something. It might make them feel happy, or sad, or angry, depending on the ultimate goal. But that last thing you want your audience to feel when they’re looking at your print project is bored or unaffected.

Figure out what type of feeling or feelings you want to invoke with your print project, and then build the branding and design around those feelings. For example, do you want your audience to feel calm when reading your marketing brochure? Then you might want to use a blue color scheme, since blue has been shown to invoke feelings of calm and relaxation. Or maybe you want people to feel excited and motivated to take action, in which case you’d want to use red.

Before you put any project to print, think about the feeling that you want to invoke with your audience, and keep that in mind as you design.

 

What makes my brand recognizable, and how do I translate that into print?

If you’ve been in business for awhile, there’s probably certain things that make your brand recognizable to your core audience. Maybe it’s a particular color scheme, or maybe you use a very specific type of languaging. Whatever it is that makes your brand recognizable, you want to make sure that it translates into print.

Now, you don’t want all of your print projects to look the same, but you DO want to make sure that someone who’s looking at your print project knows that it comes from you. So, for example, let’s say you wanted to print up themed posters for an upcoming holiday sale. It’s fine to change the color scheme to be more in line with holiday colors, but you’ll want to keep the other aspects of your branding that make your brand recognizable, like your signature fonts and your logo.

Before you move forward with print projects, make sure you ask yourself these 3 branding questions to ensure that the final product rings true to your brand and gets the results you’re looking for from your audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Tying Your Print Collateral Into Your Corporate Training Program

Tying your Print Collateral IMAGE

Whether you’re a small company or a large corporation, it’s important to have some sort of corporate training program in place. Corporate training programs help new employees and contractors get up to speed quickly and ensure that your team is aware of and adhering to the policies and procedures you have in place.

While a significant amount of your corporate training program should incorporate person-to-person training, print collateral is a great way to support in person trainings and give your team hard copies of important training points to reference throughout their employment.

Here’s some print collateral you’ll definitely want to tie into your corporate training program:

 

Corporate Training Manuals

The first piece of collateral you’ll want to have printed for your corporate training program is a master Corporate Training Manual. This guide should be a comprehensive overview of everything and anything your team needs to know about your business. Your corporate training manual should include everything from company wide best practices, how to submit timesheets or invoices, login information for necessary company systems and software, HR information and just about everything in between. Your employees and contractors should be able to answer any question they might have during the training process by referring to the corporate training manual.

In most cases, corporate training manuals will be lengthy, so you’ll want to have them professionally printed and bound (saddle stitch booklets are a clean, professional and modern option for longer documents like training manuals). Depending on the size of your team, you might want to print one master corporate training manual for your office, one manual for each department of one manual for each individual.

 

Training Pamphlets

Training pamphlets are great for digging deeper on the topics covered in your corporate training manual. Pamphlets can cover a specific topic, like social media marketing or submitting time-sheets, and go more in-depth on exactly how to complete the process, step-by-step. These will give your employees or contractors a map of exactly how different areas of your company function that they can quickly refer to as they go through training, rather than sorting through the corporate training manual every time they have a question or need to go through a process.

You can print your training pamphlets just like you would a marketing brochure, and to keep costs low only pass them out to employees who will be managing each process (so, for example social media marketing training pamphlets would go only to your marketing team while timesheet submission training pamphlets would need to go out company wide).

 

Contact Cards

Contact cards are also a great piece of training collateral to give out to your team. These cards highlight who the appropriate contact is for each area of your business and how to reach them.

So, for example, let’s say you wanted to create a marketing contact card for your team. You could include “For graphic design submissions, contact XXX at XXX@yourcompany.com” and “For marketing copy requests, contact XYZ at XYZ@yourcompany.com”.

Contact cards are hugely helpful; not only does it train new team members on who they need to get in touch with for their projects, it also increases productivity but cutting back the amount of time people spend searching for who to get in touch with or submitting/requesting work to the wrong people within your company.

Rather than print contacts on individual business cards, we recommend using larger marketing cards with room for multiple contacts.

 

Training Flash Cards

Just like teachers use in schools, Flash cards can be an effective training tool to help your employees and contractors retain the information that they learn during your corporate training program.

Have your trainer develop a list of questions based on their training and then develop training flash cards around those questions. For example, if your trainer is running a social media marketing training, a great question for a training flash card might be “Name three of our company’s best practices for posting on Facebook” or “What are three words that describe the tone we’re aiming for on our social media profiles?”

Training flash cards can be taken home and studied by new team members and trainers can use them as a tool to check in on their progress. Marketing cards are a great print format for training flash cards.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

 

The Best Opportunities For Wide Format Printing

Basic RGB

We’ve already covered why printing BIG makes a big impact and why you should incorporate wide-format printing into your current marketing and advertising strategy.

But HOW exactly should you incorporate printing big? Your wide-format printing strategy is going to be different than smaller scale projects; it’s not like you can pass a potential client a large poster the way you would a business card.

Here are some of the best opportunities for wide-format printing where printing big will have the most impact:

 

Expos

Industry specific expos are a great opportunity to get your business in front of the right clients and customers. But at a larger expo, there might be hundreds (even thousands) of exhibitors competing for the attention of your potential clients and customers. So in order to stand out, you need to make a visual impact. And there’s no better way to do that than with wide-format printing.

Print a large poster and use it as the backdrop for your booth. Have multiple pull-up banners framing the front of your table. You might even print a large sign to hang in a different area of the expo hall that points people toward where you’re exhibiting. The point is, wide-format printing makes a big impact and can help you stand out in a sea of exhibitors, so you’ll want to take full advantage.

 

Sponsored Events

If you’re sponsoring an event, you’ll typically have a lot of control over how the event is advertised and what print items will be used in the space on event day.  It’s the perfect opportunity to really get your branding out there – and that includes large scale print items.

Print a banner to hang at the entrance that features the name of the event and a “sponsored by” section that highlights your business. Hang posters advertising your products and services on the walls. Use pull-up banners to advertise the event schedule and prominently feature your logo and branding.  Put up a Media Wall to maximise presence for your brand in all photo opportunities.

As a side note, sponsored events are also a great way to leverage smaller scale printing. Be sure to have business cards on each table and if the event has a gift bag for attendees, be sure to stick in one of your marketing brochures.

 

Store or Office Fronts

When a potential client or customer walks into your store or office, you want to make a great first impression. And one of the best ways to do that is with a large, impactful piece of print collateral.

Hang a large poster of your corporate values in the seating area of your office. Print a large cutout of your mascot to greet customers as they enter your store. If you’re having a sale, print up a few pull-up banners to keep towards the front of your store letting them know which items they can save on.

 

Sporting Events

Sporting events and advertising have always gone hand-in-hand. But because there’s so much going on with the game, it can be hard to get your messaging to break through. And that’s why if you’re planning to advertise at a sporting event, you’ll want to go BIG.

Print a large banner advertising your business to hang from the fence of the local cricket ground with your company sponsorship. Print pull-up banners and position them by the entrance to the field. Look for big opportunities to advertise your products or services with wide-format printing that don’t take away from the game.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

 

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

 

Branding Questions To Ask Before You Move Forward With Print Projects

Branding Questions to Ask IMAGE

Print is often your first point of contact with a potential client or customer – whether they catch a glimpse of one of your posters in a local shop window, or see your large display and pull-up banners at an industry expo, your print projects need to be on brand so they attract the right people, and leave the right first impression.

Before you move forward with any print project, it’s important that you have a clear understanding of your branding – who you are as a brand, what you want to say to your potential customers and clients and how you want your print projects to bring your brand to life. If you don’t have your branding firmly in place, your print projects can end up feeling disjointed or confusing to the audience that you’re trying to attract.

Here are 3 branding questions to ask before you move forward with print projects to make sure you’re getting the most out of your print collateral:

 

Who are my ideal customers?

One of the essentials of strong branding is knowing who your audience is and what’s going to appeal to them. Before you design any of your print projects, you need to ask yourself “who are my ideal customers? And how can I speak directly to them through my branding?”

Different audiences are going to be attracted to different types of branding. For example, if you’re a children’s brand, bright colors and whimsical fonts could be a good choice for print projects. But if you’re a corporate real estate company, that same branding would feel off-putting to your ideal audience, and something more traditional would likely yield much better results.

Clearly define the clients and customers you’d like to work with, then build your branding (and print projects) around what’s going to be the most attractive to them.

 

What feeling or feelings do I want to invoke with my print project?

The best marketing materials – including print projects – make the viewer feel something. It might make them feel happy, or sad, or angry, depending on the ultimate goal. But that last thing you want your audience to feel when they’re looking at your print project is bored or unaffected.

Figure out what type of feeling or feelings you want to invoke with your print project, and then build the branding and design around those feelings. For example, do you want your audience to feel calm when reading your marketing brochure? Then you might want to use a blue color scheme, since blue has been shown to invoke feelings of calm and relaxation. Or maybe you want people to feel excited and motivated to take action, in which case you’d want to use red.

Before you put any project to print, think about the feeling that you want to invoke with your audience, and keep that in mind as you design.

 

What makes my brand recognizable, and how do I translate that into print?

If you’ve been in business for awhile, there’s probably certain things that make your brand recognizable to your core audience. Maybe it’s a particular color scheme, or maybe you use a very specific type of languaging. Whatever it is that makes your brand recognizable, you want to make sure that it translates into print.

Now, you don’t want all of your print projects to look the same, but you DO want to make sure that someone who’s looking at your print project knows that it comes from you. So, for example, let’s say you wanted to print up themed posters for an upcoming holiday sale. It’s fine to change the color scheme to be more in line with holiday colors, but you’ll want to keep the other aspects of your branding that make your brand recognizable, like your signature fonts and your logo.

Before you move forward with print projects, make sure you ask yourself these 3 branding questions to ensure that the final product rings true to your brand and gets the results you’re looking for from your audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Tying Your Print Collateral Into Your Corporate Training Program

Tying your Print Collateral IMAGE

Whether you’re a small company or a large corporation, it’s important to have some sort of corporate training program in place. Corporate training programs help new employees and contractors get up to speed quickly and ensure that your team is aware of and adhering to the policies and procedures you have in place.

While a significant amount of your corporate training program should incorporate person-to-person training, print collateral is a great way to support in person trainings and give your team hard copies of important training points to reference throughout their employment.

Here’s some print collateral you’ll definitely want to tie into your corporate training program:

 

Corporate Training Manuals

The first piece of collateral you’ll want to have printed for your corporate training program is a master Corporate Training Manual. This guide should be a comprehensive overview of everything and anything your team needs to know about your business. Your corporate training manual should include everything from company wide best practices, how to submit timesheets or invoices, login information for necessary company systems and software, HR information and just about everything in between. Your employees and contractors should be able to answer any question they might have during the training process by referring to the corporate training manual.

In most cases, corporate training manuals will be lengthy, so you’ll want to have them professionally printed and bound (saddle stitch booklets are a clean, professional and modern option for longer documents like training manuals). Depending on the size of your team, you might want to print one master corporate training manual for your office, one manual for each department of one manual for each individual.

 

Training Pamphlets

Training pamphlets are great for digging deeper on the topics covered in your corporate training manual. Pamphlets can cover a specific topic, like social media marketing or submitting time-sheets, and go more in-depth on exactly how to complete the process, step-by-step. These will give your employees or contractors a map of exactly how different areas of your company function that they can quickly refer to as they go through training, rather than sorting through the corporate training manual every time they have a question or need to go through a process.

You can print your training pamphlets just like you would a marketing brochure, and to keep costs low only pass them out to employees who will be managing each process (so, for example social media marketing training pamphlets would go only to your marketing team while timesheet submission training pamphlets would need to go out company wide).

 

Contact Cards

Contact cards are also a great piece of training collateral to give out to your team. These cards highlight who the appropriate contact is for each area of your business and how to reach them.

So, for example, let’s say you wanted to create a marketing contact card for your team. You could include “For graphic design submissions, contact XXX at XXX@yourcompany.com” and “For marketing copy requests, contact XYZ at XYZ@yourcompany.com”.

Contact cards are hugely helpful; not only does it train new team members on who they need to get in touch with for their projects, it also increases productivity but cutting back the amount of time people spend searching for who to get in touch with or submitting/requesting work to the wrong people within your company.

Rather than print contacts on individual business cards, we recommend using larger marketing cards with room for multiple contacts.

 

Training Flash Cards

Just like teachers use in schools, Flash cards can be an effective training tool to help your employees and contractors retain the information that they learn during your corporate training program.

Have your trainer develop a list of questions based on their training and then develop training flash cards around those questions. For example, if your trainer is running a social media marketing training, a great question for a training flash card might be “Name three of our company’s best practices for posting on Facebook” or “What are three words that describe the tone we’re aiming for on our social media profiles?”

Training flash cards can be taken home and studied by new team members and trainers can use them as a tool to check in on their progress. Marketing cards are a great print format for training flash cards.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

 

The Good Design Checklist

Checklist image

We’ve already covered how good design can revolutionize your business while bad design can hurt your credibility with your clients and directly impact your profit.

But knowing that you need to invest in good design is one thing. Knowing what constitutes good design and the things that you should look for is another.

If you’re not design inclined, it can be challenging to create design and make a definitive decision on whether it’s good or bad and whether it will work for your business or not. But when you’re hiring a graphic design partner, there are certain universal elements to good design that you’ll want to look for.

We compiled this “good design checklist” of 5 elements you should look for when critiquing a design or a designer’s portfolio:

 

Typography

The first item on the good design checklist is typography. Typography refers not only to a designer’s ability to create type that’s aesthetically pleasing, but also conveys the meaning of the text. With so many font options to choose from, it’s important that your graphic design partner understands the role that typography plays in branding and chooses a combination of font that’s true to who you are as a company, your messaging and the goal of your design.

For example, a whimsical font may be lovely to look at, but if you’re trying to create a design that establishes you as an authority in your industry, it would be the wrong choice.

Make sure that your graphic designer has a good sense of typography and chooses fonts that are both pleasing to the eye and consistent with your overall brand.

 

Colour

Another element you want to make sure your graphic design partner has a good handle on is colour. Colour (and the right combination of colours) can have a huge impact on the success of your design.

When reviewing a potential graphic design partner’s portfolio, pay close attention to their use of colour. They should not only choose complimentary colours that pair well together but should also have a firm understanding of colour psychology and the effects that different colours have on behavior.

For example, the colour creates a sense of urgency, so it’s a great colour choice if your clothing business is having a clearance sale. On the other hand, blue brings up feelings of calm and serenity and is an excellent choice for designing internal communications to communicate with your team and keep everyone on point.

Having a graphic design partner that understands the different emotional reactions and behaviors that colors inspire in viewers will get you significantly better results in your design.

 

Hierarchy

Another element of good design is hierarchy. Visual hierarchy is the arrangement of various design elements that conveys the importance of each element. People look at design and see things in a particular order, and hierarchy directly influences the order that people see the different elements in your design. A good graphic design partner will know how to use visual hierarchy in order to emphasize key points and messaging.

To create a sense of visual hierarchy, designers use different sizes and contrasts. Usually, the larger the text or image and the higher the level of contrast between the text or image and the background, the quicker the person viewing the graphic will be drawn to it.

Your graphic design partner should understand your primary messaging and what you want to convey with your design, and then utilize hierarchy to emphasis that.

 

Consistency

The last element you’ll want to check off your design list is consistency. You want your design to feel congruent both within the design itself and with your overall branding.

When you’re reviewing a design, ask yourself: are there any elements that feel out of place within the design? Do the colors and font choices match the message that I’m trying to convey? Does this design feel like it’s aligned with my overall branding?

You want your design to have a congruent feel and to tie back into your overall branding, giving your audience a consistent design experience across the board.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.