How To Develop A Cross Media Marketing Strategy

Crossmedia Concept, Infografik

Cross media marketing is one of the hottest trends in the marketing world in 2017, and when you have the right strategy, it can be an incredibly innovative, effective, and lucrative way to connect with your customers.

But if you’re new to the cross media marketing game, coming up with a strategy might seem daunting. With so many moving parts to consider (different media channels, different KPIs, different customer bases), coming up with an effective cross media marketing strategy that delivers the kind of results you’re looking for is definitely a challenge.

But it doesn’t have to be. Once you know which areas to consider, developing a cross media marketing strategy is just a simple matter of checking off the boxes.

Let’s take a look at how to develop a cross media marketing strategy:

 

Define Your Goals

Before you do anything else, it’s imperative that you define your goals for your cross media campaigns. If you don’t know your metrics for success, it will be impossible to measure how well your campaign performs.

Ask yourself “what results do I hope to gain from this campaign?” Is it driving sales for a new product? Getting more opt-ins for your email list? Increasing brand recognition by appearing on larger media channels? Define what success means to you and then define the metrics that you’ll measure that success against; so, for example, a successful campaign might mean 10K+ new email subscribers or $1mil in sales for your new product.

 

Get To Know Your Audience and Choose Your Media Accordingly

Before you start putting your cross media marketing campaign into play, it’s also important to get to know your audience so you can optimise your strategy to get results from your particular demographic. Different customers will respond differently to different media channels, and you want to plan your campaign accordingly.

So, for example, if you’re targeting a millennial audience that’s heavy on mobile, you would likely want to consider social media, PURLs, and SMS messaging as effective channels to reach your target demographic. If you’re targeting an older audience who’s traditionally less tech-savvy, you might want to focus on more traditional media channels like print or TV.

 

Develop Your Campaign

Once you’ve got your KPIs, audience, and media channels locked in, it’s time to actually develop your campaign and create the content you’re going to push out from each channel.

The most important piece of a successful cross media marketing campaign is consistency across channels. So even though you’ll be pushing out different content on say, social media and print, you still want to create a consistent brand experience across all channels to give your campaign a cohesive feel.

 

Track Your Channels and Metrics

Once your campaign is out into the world, it’s important that you track all of your data and metrics. Obviously, you’ll need to track response rate on all channels, but you’ll also want to keep an eye on other metrics, like the time of day people are most likely to respond and which channels are connecting best with specific sectors of your audience. When you have that data, it allows you to…

 

Optimise

Take your data and metrics and use them to continually optimise your strategy to improve your results and response rate. The best campaigns are the ones that evolve to meet the needs of their audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality cross-media marketing, graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  
I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross-media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Apps To Throw The Perfect Open House

App ImageIn 2016, we use apps for everything. We use apps to keep us more productive in our real estate business, apps to manage our calendars and even apps to take care of household chores like cleaning or walking the dog.

So why not use apps to throw an open house that will get your property sold?

Here are 4 apps to help you throw the perfect open house:

 

Open House Toolkit

Android, iOS, Amazon Kindle

$29.99

Open House Toolkit is a digital sign-in sheet designed by a real estate agent to significantly streamline the processes related to your open house and keep things simple and easy for you, the agent. Open House Toolkit allows you to create custom sign-in sheets for each open house and property, then collects the relative data. You can run reports, send “thank you” notes to potential buyers and send real time attendee lists to your sellers.

Open House Toolkit easily syncs with multiple devices, works both when you’re connected to WiFi and when you’re offline and integrates with multiple CRMs, making exporting your open house data super simple.

Other features include:

  • Customizable Slideshows for Sign-In sheets to showcase the property
  • Simple listings entry process
  • Robust data analysis options
  • Automatic data backup on Open House Toolkit’s servers to protect your data in case of a lost or damaged tablet

 

AM Open House

Android, iOS

Free

AM Open House is one of the broader open house apps on the market. AM Open House boasts an array of features, including a digital sign in sheet, Real Estate CRM integration with over 20 providers (including Contactually, MailChimp and RealtyJuggler) and social sharing options.

AM Open House also has a lot to offer in the way of communication. AM Open House has a text option that allows you to customize text templates, schedule automated texts and send out specific property and open house invites to your list via text. AM Open House is also a great lead management tool; it allows you to add notes in real time and then export all of the lead information into your CRM for follow up.

Other features include:

  • Email Reporting and Analysis
  • Automated Seller Reports
  • Online Property Management
  • The ability to run multiple open houses concurrently

 

Open Home Pro

Android, iOS

$20

If you’re going to be doing a significant amount of follow up after your open house, and want to keep everything related to your open house in one place, then Open Home Pro is a great option. Open Home Pro offers similar features as the other apps we’ve covered (digital sign-in sheet, automated sellers report, etc.), but Open Home Pro is unique in that it really focuses on managing your leads once the open house wraps up.

Open Home Pro allows you to create personalized lead emails to better connect with prospective buyers. You can also brand your emails with your photo, additional listing links and your logo.

 

Survey Monkey

Android, iOS

Free and Premium Options Available

The key to throwing the perfect house is to constantly be striving to improve. And the best way to know how you can improve on your next open house is to ask the attendees of your most recent open house.

While not an open house management app, Survey Monkey is a great app for collecting unbiased feedback from your open house attendees to see how you can continue to increase the quality level of your open houses and, ultimately, sell more properties.

Survey Monkey allows you to put together customized surveys that you can send out to your attendee list. Attendees can respond anonymously and give you feedback on everything from the property and how it was staged to the food and overall ambience on your event.

Survey Monkey is easy to set up and allows you to ask multiple choice, rating and open ended questions.

 

About Us

At Rogue Print and Mail, we understand the real estate industry. Our proven track record of delivering the highest quality print services to real estate professionals speaks for itself. With fast turnaround times, real-estate specific templates and designs and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for real estate professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.