How To Develop A Cross Media Marketing Strategy

Crossmedia Concept, Infografik

Cross media marketing is one of the hottest trends in the marketing world in 2017, and when you have the right strategy, it can be an incredibly innovative, effective, and lucrative way to connect with your customers.

But if you’re new to the cross media marketing game, coming up with a strategy might seem daunting. With so many moving parts to consider (different media channels, different KPIs, different customer bases), coming up with an effective cross media marketing strategy that delivers the kind of results you’re looking for is definitely a challenge.

But it doesn’t have to be. Once you know which areas to consider, developing a cross media marketing strategy is just a simple matter of checking off the boxes.

Let’s take a look at how to develop a cross media marketing strategy:

 

Define Your Goals

Before you do anything else, it’s imperative that you define your goals for your cross media campaigns. If you don’t know your metrics for success, it will be impossible to measure how well your campaign performs.

Ask yourself “what results do I hope to gain from this campaign?” Is it driving sales for a new product? Getting more opt-ins for your email list? Increasing brand recognition by appearing on larger media channels? Define what success means to you and then define the metrics that you’ll measure that success against; so, for example, a successful campaign might mean 10K+ new email subscribers or $1mil in sales for your new product.

 

Get To Know Your Audience and Choose Your Media Accordingly

Before you start putting your cross media marketing campaign into play, it’s also important to get to know your audience so you can optimise your strategy to get results from your particular demographic. Different customers will respond differently to different media channels, and you want to plan your campaign accordingly.

So, for example, if you’re targeting a millennial audience that’s heavy on mobile, you would likely want to consider social media, PURLs, and SMS messaging as effective channels to reach your target demographic. If you’re targeting an older audience who’s traditionally less tech-savvy, you might want to focus on more traditional media channels like print or TV.

 

Develop Your Campaign

Once you’ve got your KPIs, audience, and media channels locked in, it’s time to actually develop your campaign and create the content you’re going to push out from each channel.

The most important piece of a successful cross media marketing campaign is consistency across channels. So even though you’ll be pushing out different content on say, social media and print, you still want to create a consistent brand experience across all channels to give your campaign a cohesive feel.

 

Track Your Channels and Metrics

Once your campaign is out into the world, it’s important that you track all of your data and metrics. Obviously, you’ll need to track response rate on all channels, but you’ll also want to keep an eye on other metrics, like the time of day people are most likely to respond and which channels are connecting best with specific sectors of your audience. When you have that data, it allows you to…

 

Optimise

Take your data and metrics and use them to continually optimise your strategy to improve your results and response rate. The best campaigns are the ones that evolve to meet the needs of their audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality cross-media marketing, graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  
I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross-media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Cross Media Marketing: How To Bridge Print and Digital To Drive Results

PrintAndDigital

The beauty of cross media marketing campaigns is that they leverage multiple channels – both digital and traditional – to effectively connect with more people in more ways.

When done well, cross media marketing campaigns can drive better results than traditional or digital marketing strategies alone. But how do you pull off a cross media marketing campaign? How do you bridge traditional methods (like print) and digital methods to drive results and hit your campaign goals?

Here are three ways to bridge print and digital to drive results and get the most out of your cross media marketing campaigns:

 

Create A Consistent Brand Experience

The most important part of any successful cross media marketing campaign is consistency. When you’re interacting with your customers across multiple channels and mediums, it’s important they have a consistent brand experience no matter where and how they interact with you.

For example, let’s say you sent out a personalised mailer that included a PURL that tied into a social media campaign. Your mailer, the landing page for your PURL and your social media channel should all have a consistent look and feel; you should use similar colours, fonts, graphics, copy, and other elements so each part of your campaign (and each channel) feels like part of a greater whole. If your mailer has a certain branding that’s totally different from your PURL landing page which feels completely disconnected from your social media presence, you’re going to confuse your audience – which will hurt results.

 

Use Print To Drive Your Audience To Digital

One of the best ways you can successfully bridge traditional and digital methods in your cross media marketing campaigns is to use print to drive your audience to your digital channels.

We already mentioned using a print mailer to send your audience to a PURL, but there’s so many other ways you can leverage print to drive digital results. If you’re running a local campaign, you could hang a billboard or other big signage around town that drives curious passerby’s to your social media profile or to an opt-in form to learn more about your campaign. Or, you can add QR codes to your marketing cards, where your customers can scan the code into their phone and use it to unlock campaign-specific messaging, coupons, and other special offers.

Using print as a way to drive more traffic to your digital channels is an effective method for increasing the results on your cross media marketing campaign.

 

Think Outside Of The Box

The most effective cross media marketing campaigns are the ones that are both unique and memorable. If you want your campaign to have a serious impact, think outside the box and brainstorm creative ways you can leverage print and digital to reach more customers, get more results, and drive more revenue.

For example, let’s say you were a new restaurant looking to grow your social presence through a cross media marketing campaign. While you would obviously want to funnel a number of your resources towards digital strategies, thinking of creative ways to tie in print could drive new followers you might not have otherwise reached. Maybe you partner with a local juice shop and have them pass out cards to their guests which include your social media URL, where they can enter to win a free dinner for two. Or, maybe you put a text code on your menu where diners text to get a link that sends them straight to your social profile. The possibilities with cross media marketing are virtually endless; you just need to be creative, think outside of the box, and come up with innovative ways to reach your customers.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

ACQUIRED by Rogue – 1 to 1 Personalised Marketing

ACQUIRED SMALL A FINAL

Click here to view our detailed Cross Media Primer Booklet

There’s one universal goal in business, no matter what industry you’re in – and that’s to get more customers.

Finding and acquiring new customers is the backbone of any successful endeavor, and if you want to stay competitive, you need to find new and innovative ways to find your target customers.

At ACQUIRED by Rogue, we work with our clients to develop cutting-edge acquisition strategies that helps them stand out against their competitors, grab their audience’s attention, turn those prospects into customers, and keep those customers coming back for more.

 

And how, exactly, do we do that?

We’ve developed a system that takes prospects through a marketing funnel to a personalized URL (PURL – to find out more about PURL’s, click here), which creates a highly personal marketing experience that increases conversions and engagement.

To discover the four key steps that we use in our process, click here

Or

Click Here To view our Cross Media Primer booklet and discover more about how a cross media 1 to 1 campaign to your clients can drive your business

cross mesia

Reasons To Make Print The Star Of Your Cross Media Marketing Campaign

Print Button

Cross media marketing is a huge buzzword in the marketing world in 2017. Cross media marketing is the cross-promotional marketing strategy that ties together multiple mediums, both traditional and digital (like print, SMS messaging, social media, and PURLs), on a single campaign. By leveraging multiple channels – and having each channel work in tandem with the other – marketers are able to get “the best of both worlds” by targeting and reaching their audiences in a variety of ways.

A lot of companies put the majority of their efforts into digital channels. But if you overlook print, you’re missing out on a HUGE opportunity. Print is still one of the most effective ways to reach your audience, and by leveraging print, you’re able to drive your audience to your digital content and increase engagement across all channels.

Here are three reasons why you should make print the star of your cross media marketing campaign:

 

You’ll Reach A Wider Demographic

If you focus your entire campaign on digital channels, like social media, there’s a big demographic of people you’re not going to be able to reach.

It may seem hard to believe since digital marketing has taken center stage in recent years, but there’s still a large part of the population that prefers their communication the old-fashioned way: through print. And if your entire campaign exists online, you’re going to miss on connecting with those people.

By making print the star of your cross media marketing campaign, you’ll be able to reach a wider demographic. For example, let’s say you were deciding whether to send an email or a mass printed mailer. With the printed mailer, you’re able to reach a wider audience; not everyone has an email address (or an email address they check often), but virtually everyone has a mailbox. And by using traditional marketing methods, you can get your message into the hands of more people.

 

You Can Bring Your Marketing Message To Life

One of the major benefits of using print in your cross media marketing campaign is that it brings your messaging to life in a way that’s impossible to recreate on a screen.

With print, your audience gets to hold your messaging in their hands. They get to engage with it in a real and tactile way. When they’re interacting with your brand in the digital space, there’s always a degree of separation. A digital experience will never be as personal as a real-life experience. And the personal experience your audience gets when they get to interact with your messaging in the real world – and the positive sentiment it creates – can seriously boost the success of your campaign.

 

You Can Drive Your Audience to Digital Through Print

The best thing about making print the star of your campaign is that in addition to being a great marketing tool in its own right, you can also use it as a way to drive your audience to your digital efforts.

So, for example, you could send out a personalised mailer using Variable Data Printing and include a PURL, which would then bring your audience to a personalised digital experience, allowing you to interact with them across both print and digital channels. The same isn’t true for digital; it’s not like you can post something on your social media feed driving your audience to your print campaign.

Starting off with print allows you to make the most out of both your traditional and digital channels.

Cross media marketing is here to stay, and if you want to see major results on your campaigns, we highly recommend making print the start of your campaigns.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Digital Marketing Basics For Small Business Owners

digital-marketing-umbrella-imageAs a small business owner, you’re probably wearing a number of different hats. You’re the CEO, the salesperson, the bookkeeper… the list of responsibilities of a small business owner is seemingly endless.

And another (important) hat that you’re likely wearing is Chief Marketing Officer. But unless you come from a marketing background, the world of marketing – and, in particular, digital marketing – might seem completely foreign to you.

But it’s important that you wrap your head around the basics of digital marketing. A solid digital marketing strategy in conjunction with more traditional avenues like print and direct mailers is essential for small business success in 2017.

Here are a few basic areas of digital marketing that you’ll need to know as a small business owner to hit your marketing goals in the upcoming year:

 

SEO

SEO stands for “Search Engine Optimization”. Basically, SEO is the practice of optimizing your website for search engines like Google or Bing, which will make it easier for potential clients and customers to find you. The better your SEO, the higher you’ll rank in the search engines for your chosen keywords and the more qualified traffic your website will receive.

On-page SEO refers to the actual code and content of your website (or, in other words, anything that happens on your actual website). Off-page SEO has to do with external sources, like relevant links.

SEO (and, in particular, on-page SEO) can get pretty technical. But luckily, many website platforms, like WordPress, come with built in SEO tools to help manage your site’s optimization.

 

Content Marketing

Content marketing has gained popularity in the past few years as a relevant and successful digital marketing tactic. Content marketing is pretty simple in nature – it’s the practice of creating high-quality, engaging content to connect with your audience as a way to drive sales.

Prior to the rise of content marketing, a significant amount of focus was put on SEO. Websites would create poorly written, low-quality content that was optimized to rank well in the search engines under the assumption that the traffic was what mattered, not the content.

But now, consumers demand quality content from the brands and companies they follow. They want to be engaged, to be educated, to be entertained. And content marketing is the way to do that.

Make sure that all of the content on your website and across your social media channels is well-written and consistent with your corporate voice. Consider creating a blog to deliver high-quality content to your audience on a regular basis. Every day, ask yourself the question “how can I add value to my audience through great content?”

 

Social Media Marketing

One of the fundamental rules of marketing is to target people where they already are. And these days, people are on social media. Social media marketing is incredibly effective because you’re building your audience and delivering your marketing messages on the platforms where people are already engaged.

Social media marketing can include building an organic following across different platforms, Facebook advertising, or creating video marketing messaging on platforms like Snapchat. How you leverage social media marketing is up to you. Research your target market, find out the most effective platforms to reach them, and then invest in building a presence there.

 

Analytics

The last digital marketing basic that you need to be aware of as a small business owner is analytics. Whatever digital marketing strategies you decide you want to use, it’s absolutely essential that you track your results and understand the analytics piece.

Your digital marketing success is reliant on understand what’s working, what’s not, and continually optimizing your strategies in order to get the best results.

As you start out in digital marketing, you’ll just want to stick with the basic analytics tools. For your website, Google Analytics is a great tool for understanding your traffic and audience behavior. If you’re focusing, Facebook Insights will help you understand what campaigns are working and which need to be tweaked. As you grow your digital presence and start to expand, you might want to invest in more robust analytics tools, like Kissmetrics or Raven Tools.

The bottom line is without analytics, you’re just guessing at what’s working with your marketing, which can lead to lost opportunities and lost profits.

Digital marketing might seem overwhelming. But once you master the basics, you can start experimenting with more complex concepts, and before long, you’ll be taking your small business into the big leagues.
How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

2017 Marketing Trends You’ll Want To Try In Your Business

2017-marketing-trends-image

With 2017 in full swing, most business owners are developing the marketing strategy that will carry them through the next 12 months and help them reach their yearly goals.

And while you’ll definitely want to stick with the marketing tactics that have proven successful in your business, you’ll also want to explore some of the trends that are set to take off in the upcoming year.

Here are a few marketing trends that you’ll want to try in your business to see serious results in 2017:

 

Leverage Buy Buttons

If you’re selling a product or service online, you’ll definitely want to explore adding “buy buttons” to your social media sites.

Buy buttons are exactly what they sound like; they’re buttons that you can add to your different social media profiles that allow your followers to buy your product or service directly from the social media site (rather than directing them to an outside shopping cart or other third party site).

Buy buttons already exist on multiple social media platforms, including Facebook, Pinterest, and Youtube. By integrating these buttons onto your social media sites, you’re able to eliminate an extra step in the buying process, which can help with your conversion rates; the more steps it takes to buy your product, the more people you’re going to lose. By allowing your customers to buy directly from your social media sites, you’re simplifying the process and making it easier for them to purchase from you.

 

Get Virtual

If you’ve been paying any attention to news out of the technology world, you’ve probably read that virtual reality is set to explode. And smart marketers are getting ahead of this trend and starting to create content to launch in the VR space.

You have a few different options for dipping your toes in the pool of virtual reality. If you feel that your audience is likely to be extremely engaged in the VR market, you might want to consider creating your own content. You can purchase a VR camera and film different experiences to create immersive, branded content for your audience.

So, for example, let’s say you’re an online retailer of surf apparel. You could have a surfer who works for your company take a VR camera out and capture the experience of being out on the surf and catching the waves. Then, you could use that content to create a VR experience to promote your apparel to your audience.

You could also find a popular content creator in the surf space and pay to sponsor their VR content, which would put your brand in front of their audience and drive traffic to your surf shop.

However you decide to move forward, virtual reality is a marketing trend you’ll definitely want to embrace in 2017.

 

Print Big

Print is one of those marketing strategies that will simply never go out of style. It’s effective, it’s affordable, and it needs to be a part of any successful marketing strategy in 2017 and beyond.

But this year, companies are stepping out of their comfort zone and embracing large scale printing to make a bigger and more impressive impact on their audiences.

With increased competition in nearly every market and industry in the world, it’s becoming harder and harder to stand out. But large scale printing can help your company physically draw the attention away from your competitors and bring your audience directly to you.

Let’s say you were exhibiting at an expo and you wanted to grab the attention of people walking by. There are typically hundreds of exhibitors at an expo, and it takes something big to help you stand out and grab the attention of potential customers walking by. And that’s where large scale printing – in the form of big posters, pull up banners, and signage – comes in.

In 2017, embrace the trend and go big when it comes to printing.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

 

Marketing Resolutions for 2017

new-year-fresh-start

As 2017 starts to gain momentum, many companies are looking towards the upcoming year and crafting their goals. What’s going to be the focus? How are we going to grow? Where do we want to spend our budgets? How do we want to improve our message?

Whatever your ultimate business goals, here are 4 marketing resolutions you should definitely be making in 2017:

 

Resolution #1: Get Social

If you’re not already doing it, your first marketing resolution for 2017 should be to invest more time, resources and energy into building your social media presence.

Social media marketing is one of the most effective and powerful marketing avenues at your disposal, but many businesses shy away from it because there are always new strategies and platforms to master. However, staying on top of your social media game can bring in massive amounts of revenue for your business.

Think about the social networks that make the most sense for you and your business, and if you don’t already have a professional presence on those networks, build out each profile.

Some networks to consider include:

  • Facebook
  • Twitter
  • Pinterest
  • Snapchat
  • LinkedIn
  • Yelp

Once you have a presence, start putting resources towards building an audience or doing some sort of social media ad push, like Facebook advertising.

Effective social media takes a daily effort, and if managing and growing your social media feels overwhelming, you may want to consider hiring a social media manager.

 

Resolution #2: Expand Your Local Influence

While it’s important to get your business’ name out to as many people as possible, one of your marketing resolutions for 2017 should be to focus on the customers closest to you. Expanding your local influence and becoming the go-to for local customers in your industry can be a great way to build a loyal and consistent customer base.

Think about partnering with other local businesses to expand your reach to their customers. Print an insert for the local Sunday paper. Sponsor a local children’s sports team and print banners to advertise at the stadium.

In 2017, you should be doing everything you can to reach the customers within your community.

 

Resolution #3: Go Big With Printing

If you’re attending or hosting any events in 2017, you’ll want to think big. Large scale printing can make a big statement about your business – and have a big impact with your customers.

Large scale print projects, like pull up banners and posters, are one of the most effective ways to stand out at events. If you’re exhibiting at an expo or at a local business event, it can be a challenge to break through the clutter and capture the attention of potential customers and clients walking by. Large scale printing helps you to make a statement, hooks in your customers and will help you stand out from the competition.

 

Resolution #4: Create Quality Content

2016 was the year of content marketing, and this trend shows no signs of slowing down in 2017. Customers are on the lookout for companies that contribute valuable information and are considered a resource within their industry.

Creating quality content that adds value to and builds trust with your audience is essential in hitting your marketing and sales goals. Create an editorial calendar and plan to publish regular content, like email newsletters, blog posts and whitepapers, to begin building the relationship with your audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.