What To Do When You Get A Design You Dislike

Design you dislike image

If you choose the right graphic design partner, 99% of the time you’re going to be thrilled with the designs that they deliver. But there will likely come a time when you get a design in your inbox that is underwhelming, misses the mark or you just plain don’t like.

So what do you do in that situation to ensure that your graphic design partner’s next attempt is a better fit? What do you do when you get a design that you dislike?

 

Evaluate

The first thing you want to do when you get a design from your graphic design partner that you dislike is to evaluate exactly what it is that you don’t like about it. If you can’t put your finger on what’s wrong with the design, your designer isn’t going to be able to, either.

Look at the design and really try to pinpoint exactly what feels off about it. Are the colors wrong? Do you feel like it’s off brand? Is the typography distracting?

Whatever it is that you dislike in the design (from the large details to the small), write it down. Knowing everything that you don’t like is going to help you give the right feedback to your designer so he can deliver something that you DO like.

 

Bring Your Issues To Your Designer (In The Right Way)

Once you know exactly what’s wrong with your design, it’s time to bring your issues to your designer. But if you want to get back a design that’s true to your vision (and preserve the relationship with your graphic design partner), you need to approach the conversation in the right way. Clear communication with your graphic design partner is essential, and it’s imperative that you deliver your critiques in a way that’s sensitive to your partner’s design process and offers criticism in a constructive way. Remember, the goal is to get on the same page with your graphic design partner, not insult their design.

A great way to deliver constructive criticism is to use what’s called “the praise sandwich”. Start off by sharing something that you like about the design, then bring up the changes that you need made and end things with another piece of positive feedback so that you’re essentially “sandwiching” the negative comments between two positive ones.

So, for example, you could say “Thanks for sending over this design, Greg. You really nailed the branding! I feel like we need to change the proportions so that the text doesn’t overwhelm the logo and photo. But I really love the placement of everything, so definitely make sure to keep that in the final design”.

Using the praise sandwich softens the blow of the criticism, which will get you the changes you need without unnecessarily offending your graphic design partner.

 

Set The Right Expectations

Once you’ve discussed your concerns with your graphic design partner, it’s important that you set the right expectations to ensure that you get back a design that’s going to work for you.

Once you’ve gone over all of your design issues with your partner, ask them to explain exactly what changes they’re going to implement to improve the overall aesthetic. Make sure you understand their thought process and the changes that their planning and that it’s in line with the changes that you envision. If it’s not, continue the conversation until you’re both on the same page.

Before you end the conversation, do a final review of your expectations for the new design. Outline everything that you discussed, being as specific as possible, and have your graphic design partner sign off on the changes they’ll be making.

Taking the extra time to make sure that both you and your design partner are in agreement on exactly what needs to change in the design to bring it up to par will significantly lower your chances of getting another design that you’re unhappy with.

 

Don’t Be Afraid To Ask For More Changes

However, if you DO get a second design and you feel that you’re still not happy with it, don’t be afraid to ask your design partner for additional changes. It’s your partner’s responsibility to bring your design vision to life, and as long as you’re communicating clearly and not continually changing your mind and expectations, there’s no reason that they shouldn’t deliver on that responsibility.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information and valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

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Branding Strategies That Will Never Go Out Of Style

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In the world of marketing and branding, it seems like there’s a new trend popping up nearly every day. And while you’ll want to pay attention to what’s going on in your industry and leverage trends that make sense for your brand, switching up your strategy every time something new and trendy hits the market isn’t an advantageous way to build your company, connect with your customers, or drive revenue. When it comes to building your brand, sometimes it makes the most sense to stick with what works; the strategies that have stood the test of time and proven time and time again to deliver results.

Here are four branding strategies that will never go out of style:

 

Focus on Content

Whether it’s 2017 or 2177, one branding strategy that will never go out of style is content. Content is the core of your business; whether you’re writing website content, creating a video to promote a new product, or developing a case study to highlight the success of a recent campaign, all of your business activities are centered around the content you create. And if you want to build a brand that stands the test of time, you need to consistently put out quality content that educates, entertains, and engages your audience.

Make your content strategy the focal point in your branding. What do you want to say? How do you want to say it? And how do you want to deliver your message? Then, stay consistent in delivering high-quality content that aligns with your brand.

So, for example, let’s say you’re a marketing agency. Your content strategy might be that you want to educate small to medium-sized businesses on how to leverage digital marketing techniques to grow their customer base. You want to deliver all of your content in an educational but conversational voice, and you want to focus on long-form blog posts and weekly videos in order to deliver that message. Then, once you have that strategy in place, it’s about coming up consistently raising the bar and putting out the best content for your audience. Being known as a go-to resource in your field is a branding strategy that’s guaranteed to grow your business no matter what’s currently trending.

 

Be True To You

No matter what’s going on in your industry, your customers will always be looking for authenticity in the brands they work with. Hopping on a branding trend just because it’s popular (and not because it’s true to who you are as a brand) is a quick way to confuse and push away your core customers.

While it’s fine to experiment and reinvent parts of your business, you should always aim to stay true to your brand DNA. Your customers connect with your brand for a reason, and when you stay true to who you are, you’re also staying true to what they love about you. If you switch gears every time something new and trendy emerges in your industry, your customers are going to feel you’re being fake and inauthentic, which is a quick way to lose both their business and respect.

 

Create A Positive Customer Experience

There’s an old saying from renowned author Maya Angelou that says “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” When it comes to your branding, years down the line, your customers won’t remember the specific copy you wrote or the campaign you ran to promote your latest product. What they will remember is the experience of doing business with you. And because of that, your ultimate branding goal should be to create a positive experience for every customer that interacts with your business, from beginning to end.

Make the process of buying your products or services easy and straightforward for your customers. Provide exceptional customer service. Answer all customer inquiries and listen to their feedback. Focusing on customer experience will ensure that your brand sets itself apart from the competition and creates a positive sentiment with your customers.

 

How Can We Help?

At Rogue Print and Mail, our design team have been assisting businesses with creating Style and Brand guides for many years.  Our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and design ideas, and expertise is the power of colours that will best promote your branding, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia. 

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Why Knowing Your Audience Is Important For Your Brand

Audience 2

When you’re launching a new brand or re-branding your existing company, there’s a lot of talk about how you’re going to change your end of things. You might ask yourself questions like “who do we want to be in the marketplace?” and “how are we going to stand out against the competition?”

Those are important questions to ask, but there’s another category of questions that are just as – if not more – important to ask that often get neglected during the launch or re-brand phase. And that’s questions about your audience.

Knowing your audience on a deep level is the secret ingredient to every successful brand. Knowing the ins-and-outs of your audience, who they are, and what they need will allow you to build your brand in a way that’s going to engage them – and ultimately, influence them to spend more money.

But why is knowing your audience so important for your brand?

 

You Can Build Your Brand Around Your Audience

The first reason it’s so important to know your audience is that once you know your audience, you can actually build your brand around that audience and set yourself up for success.

Depending on who you’re targeting, there might be large discrepancies in who you envision yourself to be as a brand and who your audience needs you to be. But when you really do the work to get to know your audience, you can anticipate what they want and need out of a company they choose to do business with, and then build your brand around those wants and needs.

So, for example, let’s say you’re launching a new food product and your target audience is primarily moms between the ages of 35 and 50. When you do your market research and take the time to get to know your audience, you find out that what your target audience finds most important in a food brand is an understanding and sense of compassion of the struggles they face as moms trying to juggle it all and convenience in helping them get dinner on the table for their families quickly and easily.

Knowing that about your audience, you can build your branding to highlight the fact that you’re a brand dedicated to helping busy moms get a dinner on the table in 20 minutes or less. If you didn’t do the work and get to know your audience, you might have taken more of a health-conscious angle and missed the opportunity to connect with your audience.

 

You Can Build Your Products and Services Around Your Audience

Once you know your audience and build your brand around them, you can also use that intimate knowledge of who they are and what they want and need to successfully build and launch your products and services.

The more you know about your audience, the more you can anticipate the kinds of products and services that are going to be successful with said audience. This is HUGELY beneficial as you’re developing ideas for new products and services – when you know exactly what your audience is looking for, you can launch a product or service to fill that need, increasing your conversion rates and driving sales.

So, let’s use the food brand example again. If you know your audience is highly concerned with convenience and getting dinner on the table quickly, you could build a product line around 10 minute dinner dishes or 5 minute breakfasts. By leveraging your knowledge about your audience, you can deliver products and services that hit on their pain points and fulfill their needs.

 

You Can Better Build Trust With Your Audience

Knowing your audience also helps you to build trust with them. When you truly know your audience, every piece of copy you write, every product you develop, and every action you take as a business can be specifically tailored to that audience. They’ll feel like you “get” them, and that general feeling of being understood will help foster feelings of trust in your brand.

In the food brand example, you could leverage your knowledge that your audience wants to feel understood by the brands they work with and build a campaign around recognizing the challenges that busy moms face in taking care of their family and getting dinner on the table. When your audience interacts with your campaign, they’ll feel like you’re speaking directly to them, and that mutual understanding will increase their trust – and make them significantly more likely to buy from you.

Knowing your audience is a crucial part of the branding process. So get out there, get researching, and get to know your potential customers.

 

How Can We Help?

At Rogue Print and Mail, our design team have been assisting businesses with creating Style and Brand guides for many years.  Our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and design ideas, and expertise is the power of colours that will best promote your branding, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.