How To On-board Your Print Partner

How to Onboard your Print Partner Image

Hiring the right print partner can have a huge impact on your business. You already know what to look for in a print partner, but once you’ve made your hire, it’s essential that you get them up to speed and set them up for success in order to get the most out of your new relationship.

Here are some tips on how to on-board your print partner:

 

Train Them On Your Policies and Procedures

The first thing you’ll need to do when on-boarding your print partner is get them up to speed on your company policies and procedures. Every company has a different way of doing things, and your print partner needs to be in the loop on how everything runs.

So, for example, what’s the procedure for submitting invoices? Do they need to be submitted on a weekly or monthly basis? Who should they submit them to? How long do they take to be paid out, and who’s the correct contact to reach out to if they have any questions or concerns?

Or, as another example, what’s your company policy on submitting print jobs? Should they only accept requests from you, or are there multiple managers within the company that are authorized to order prints?

Making sure that your print partner has a clear understanding of the policies and procedures within your business will be critical in avoiding mis-communications and misunderstandings down the road.

 

Establish Communication Expectations

It’s also important to establish expectations for communications.

Everyone has different communication preferences, and it’s important that you and your print partner get on the same page from the get-go on how you’re going to be communicating. Do they prefer to communicate primarily through email or do they also want a weekly touch-base over the phone? Do they prefer revisions to be submitted on email or through an online customer portal? What’s the expectation for how quick they’ll respond to requests or last minute print needs?

Squaring this off at the beginning of the relationship will help things flow smoothly and make sure that everyone feels they’re being communicated with in a respectful and mutually beneficial way.

 

Setup Systems

If you want a successful (and low maintenance) relationship with your new print partner, you’re going to want to establish systems off the bat. Systematizing as much of your print processes as possible will ensure that your relationship with your print partner runs like a well-oiled machine and will minimize the amount of involvement you’ll need on a day-to-day basis.

Set up a meeting with your print partner, review every aspect of the print process and develop a system that both of you agree on. You’ll want to have a system for everything: how to submit new print requests, how to submit revisions, what to do if an order is misprinted and what to do if you have a request you need completed during off hours.

Write every system down in a manual and have your print partner sign off on it. Having systems in place will eliminate any confusion and enable things to happen quickly and easily as your relationship progresses. Having all of your systems in place (and in a document) will also help make the transition smooth if you need to hire a new print partner or your current partner brings a new team member on board to manage your account.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

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3 Ways Rogue Print Makes Your Life Easier

Print Partner Makes your Life Easier Image

It seems that in business, for every box you check off on your To Do list, three more quickly take its place. Running a business is a lot of work, and delegating tasks is crucial to your business’ success (not to mention your sanity).

One area that you’ll definitely want to hire out is a print partner. For major print jobs, you’re going to want to bring in a professional that can get your job done quickly and professionally – and save you the hassle of trying to manage the process on your own.

Here are 3 ways your print partner can make your life easier:

 

Technology

The biggest benefit you’ll find in working with a print partner versus trying to manage a print job on your own is technology. Unlike you, printing is all your partner does – he or she is in the business of print, and as such, they’re likely to have significantly better printing technology than your office does. And printing with the right technology is going to make your life a lot easier.

Using the latest in technology will ensure that your print job gets done quickly, your coloring is perfect and your images and text are sharp. The right printer and ink that leverages the latest in technology is going to give you higher resolution, higher color saturation and a better finish than a run-of-the mill print setup.

 

Expertise

Your print partner is also going to bring a certain level of expertise that’s going to make your life – and job – a lot easier. Unless you’re a printer yourself, there’s a lot that you don’t know about the print industry, and what we don’t know can definitely hurt us.

Your printer is going to be able to give you advice on a number of print related topics, like what type of paper you should use for your print job or how what type of turnaround you can realistically expect on your next major print. If you work with a print partner who has experience in your industry, they’ll also be able to give you insight on more industry specific topics, like what layouts typically perform best for marketing brochures, flyers and business cards.

Working with a print partner with experience in your industry will also make your life easier by cutting down the time it takes to complete projects; if they’ve worked in your industry before, ask if they have any pre-created print templates for typical industry print jobs that you can customize for your needs.

 

Convenient Ordering

And last but not least, your print partner can make your life a whole lot easier if they have the right ordering system. An online ordering portal is a game changer in the printing industry, and it can and will save you time, money and headaches throughout the print process. Before signing on with a print partner, make sure they have a portal that they use with their customers.

Through the online ordering portal, you can track all of your communication with your printer (including suggestions and edits) in one place, eliminating the need to spend time searching through your inbox. You can also reorder a past print job anytime you need a reprint or put through a rush order during off hours.

Working with any outside vendor, including your print partner, should make your job easier, not harder. When you’re choosing a print partner, make sure that they have the technology, expertise and convenient processes in place that you need for a smoother and more seamless print experience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

 

For more information on how we can help you maintain your sanity, click here to book a time for  Keith, our Client Success Manager, to call you to discuss how we can help you maintain your sanity!

 

To see our 2017 price list, click here

 

Or to discuss your requirements with one of our team, email us at quotes@rogueprintandmail.com.au or call 1300 65 85 00.

How To Develop A Cross Media Marketing Strategy

Crossmedia Concept, Infografik

Cross media marketing is one of the hottest trends in the marketing world in 2017, and when you have the right strategy, it can be an incredibly innovative, effective, and lucrative way to connect with your customers.

But if you’re new to the cross media marketing game, coming up with a strategy might seem daunting. With so many moving parts to consider (different media channels, different KPIs, different customer bases), coming up with an effective cross media marketing strategy that delivers the kind of results you’re looking for is definitely a challenge.

But it doesn’t have to be. Once you know which areas to consider, developing a cross media marketing strategy is just a simple matter of checking off the boxes.

Let’s take a look at how to develop a cross media marketing strategy:

 

Define Your Goals

Before you do anything else, it’s imperative that you define your goals for your cross media campaigns. If you don’t know your metrics for success, it will be impossible to measure how well your campaign performs.

Ask yourself “what results do I hope to gain from this campaign?” Is it driving sales for a new product? Getting more opt-ins for your email list? Increasing brand recognition by appearing on larger media channels? Define what success means to you and then define the metrics that you’ll measure that success against; so, for example, a successful campaign might mean 10K+ new email subscribers or $1mil in sales for your new product.

 

Get To Know Your Audience and Choose Your Media Accordingly

Before you start putting your cross media marketing campaign into play, it’s also important to get to know your audience so you can optimise your strategy to get results from your particular demographic. Different customers will respond differently to different media channels, and you want to plan your campaign accordingly.

So, for example, if you’re targeting a millennial audience that’s heavy on mobile, you would likely want to consider social media, PURLs, and SMS messaging as effective channels to reach your target demographic. If you’re targeting an older audience who’s traditionally less tech-savvy, you might want to focus on more traditional media channels like print or TV.

 

Develop Your Campaign

Once you’ve got your KPIs, audience, and media channels locked in, it’s time to actually develop your campaign and create the content you’re going to push out from each channel.

The most important piece of a successful cross media marketing campaign is consistency across channels. So even though you’ll be pushing out different content on say, social media and print, you still want to create a consistent brand experience across all channels to give your campaign a cohesive feel.

 

Track Your Channels and Metrics

Once your campaign is out into the world, it’s important that you track all of your data and metrics. Obviously, you’ll need to track response rate on all channels, but you’ll also want to keep an eye on other metrics, like the time of day people are most likely to respond and which channels are connecting best with specific sectors of your audience. When you have that data, it allows you to…

 

Optimise

Take your data and metrics and use them to continually optimise your strategy to improve your results and response rate. The best campaigns are the ones that evolve to meet the needs of their audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality cross-media marketing, graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  
I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross-media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Branding Strategies That Will Never Go Out Of Style

brandstrat

In the world of marketing and branding, it seems like there’s a new trend popping up nearly every day. And while you’ll want to pay attention to what’s going on in your industry and leverage trends that make sense for your brand, switching up your strategy every time something new and trendy hits the market isn’t an advantageous way to build your company, connect with your customers, or drive revenue. When it comes to building your brand, sometimes it makes the most sense to stick with what works; the strategies that have stood the test of time and proven time and time again to deliver results.

Here are four branding strategies that will never go out of style:

 

Focus on Content

Whether it’s 2017 or 2177, one branding strategy that will never go out of style is content. Content is the core of your business; whether you’re writing website content, creating a video to promote a new product, or developing a case study to highlight the success of a recent campaign, all of your business activities are centered around the content you create. And if you want to build a brand that stands the test of time, you need to consistently put out quality content that educates, entertains, and engages your audience.

Make your content strategy the focal point in your branding. What do you want to say? How do you want to say it? And how do you want to deliver your message? Then, stay consistent in delivering high-quality content that aligns with your brand.

So, for example, let’s say you’re a marketing agency. Your content strategy might be that you want to educate small to medium-sized businesses on how to leverage digital marketing techniques to grow their customer base. You want to deliver all of your content in an educational but conversational voice, and you want to focus on long-form blog posts and weekly videos in order to deliver that message. Then, once you have that strategy in place, it’s about coming up consistently raising the bar and putting out the best content for your audience. Being known as a go-to resource in your field is a branding strategy that’s guaranteed to grow your business no matter what’s currently trending.

 

Be True To You

No matter what’s going on in your industry, your customers will always be looking for authenticity in the brands they work with. Hopping on a branding trend just because it’s popular (and not because it’s true to who you are as a brand) is a quick way to confuse and push away your core customers.

While it’s fine to experiment and reinvent parts of your business, you should always aim to stay true to your brand DNA. Your customers connect with your brand for a reason, and when you stay true to who you are, you’re also staying true to what they love about you. If you switch gears every time something new and trendy emerges in your industry, your customers are going to feel you’re being fake and inauthentic, which is a quick way to lose both their business and respect.

 

Create A Positive Customer Experience

There’s an old saying from renowned author Maya Angelou that says “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” When it comes to your branding, years down the line, your customers won’t remember the specific copy you wrote or the campaign you ran to promote your latest product. What they will remember is the experience of doing business with you. And because of that, your ultimate branding goal should be to create a positive experience for every customer that interacts with your business, from beginning to end.

Make the process of buying your products or services easy and straightforward for your customers. Provide exceptional customer service. Answer all customer inquiries and listen to their feedback. Focusing on customer experience will ensure that your brand sets itself apart from the competition and creates a positive sentiment with your customers.

 

How Can We Help?

At Rogue Print and Mail, our design team have been assisting businesses with creating Style and Brand guides for many years.  Our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and design ideas, and expertise is the power of colours that will best promote your branding, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia. 

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

3 Common Branding Mistakes And How To Avoid Them

Branding Mistakes

One of the most exciting parts of starting a new business venture is building a brand. Defining who you are as a company and how you’re going to move forward in the marketplace is an essential part of launching a new business.

But there are definitely some opportunities to stumble along the way. Here are 3 common branding mistakes and how to avoid them:

 

Not Defining Your Audience

In order to create an effective branding strategy, you need to have a clear idea of who you’re marketing to. If you don’t have a firm definition of who your target customer is, the problems they struggle with, and how your product and service can solve those problems, your marketing and branding is likely to miss the mark.

Clearly defining your audience by creating an ideal customer avatar allows you to get really specific on who you’re marketing to and then develop all of your marketing and branding strategy around that key demographic.

When creating your ideal customer avatar, get as specific as possible. Name your avatar and fill in as many details as you can about their wants, needs, goals, and problems.

So, for example, let’s say you owned an e-commerce business that sold children’s clothing and your target demographic is mothers with children between the ages of 2 and 7. Your ideal customer avatar might read:

Marisa, Age 37

Marisa is a 37-year-old working mother with two daughters, ages 3 and 5. She wants to outfit her children in stylish attire, but doesn’t want to spend a lot of money on clothes the girls will grow out of in a year. She struggles to find the balance between high-quality, stylish, and affordable clothing.

Between her busy work schedule and taking care of her family, Marisa has little time to shop, so she prefers to do all of her shopping online. But because she’s never sure about the fit, she’ll only shop at places that offer quick, easy, and free returns.

When you have an ideal customer avatar that specific and that’s aligned with the core of your target demographic, you can create hyper-targeted messaging that hits on your audience’s core wants and needs. It also will make your marketing messaging feel highly personalised; when your target consumer reads your messaging, their first thought will be “I feel like they’re speaking to me!”

 

Choosing The Wrong Colour Palette

Another big branding mistake that many new companies make is choosing the wrong colour palette. The colours you choose speak volumes about your brand, and different colours will connect in different ways with different audiences.

For example, if you’re a real estate consultancy, you want your potential clients to know that you’re a trustworthy business that takes their work seriously. But if you choose pink, neon yellow, and orange as your brand colour palette, you’ll appear juvenile and not inspire the kind of confidence you’re looking for.

Think of who you are as a brand and how you want your audience to view you, then choose colours that align with that vision.

 

Not Creating A Brand Guide

The number one most important brand material you have in your business is your brand guide. Your brand guide is the DNA of your company; it outlines who you are, what you stand for, what you want to say, and how you want to say it. Your brand guide is the driving force behind everything you do in your business and is the best and easiest way to get your entire team on the same page about how you do business.

But unfortunately, creating a brand guide often gets put on the backburner while new business owners focus on other tasks necessary to get their brands off the ground.

But while it may seem like you’re saving time by not creating a brand guide, it’s one of the biggest mistakes you can make in your business. If you don’t have a thorough brand guide from the start, you’re likely to face inconsistencies in your brand. If you and your team aren’t clear on who you are as a brand, how can you build your business in alignment with your brand identity? Having a brand guide takes all the guesswork out of the branding process and gives your company a clear direction in which to grow.

Do yourself a favour: create a brand guide.

There are plenty of opportunities to make mistakes when you’re launching a brand, but now that you know how to avoid them, your brand doesn’t have to fall victim to these common mistakes.

 

How Can We Help?

At Rogue Print and Mail, our design team have been assisting businesses with creating Style and Brand guides for many years.  Our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and design ideas and expertise in the power of colours that will best promote your branding, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

How To Incorporate Training If You Have A Small Team

team-building-rimini2Training is an absolutely critical part of any business. Getting new hires up to speed not only ensures that your business continues to run smoothly, it also makes sure that you retain top talent by giving them the tools that they need to be successful.

But finding the time, energy and resources for training can be difficult – especially when you have a small team. But having a lean team is no excuse to skimp on training. You just need to get creative.

Here are some tips on how to incorporate training if you have a small team:

 

Create Virtual Training Sessions

One easy way to make sure that everyone on your small team gets trained without having to stop the day to day operations of your business is to create virtual training sessions.

The benefits of creating a virtual training in the form of videos or online course material are huge for a smaller team. First of all, you or your corporate trainer only have to perform the training once when you film. Once you have the content filmed, edited and online, you can direct any new team members to your virtual training without taking time out of your day to physically train them.

Virtual training sessions are also more easily fit into the busy schedules of your team members. By breaking your virtual training sessions into different modules (for example, one video module on company policies, one video module on social media best practices, etc), you give your team the ability to fit training sessions around their daily schedule instead of having to sit in a live training for hours or days on end. This ensures that your business continues to operate smoothly and gives your team the ability to get trained without it interfering with their daily work flow.

 

Have On-The-Fly Training Sessions

When you have a small team, you have more flexibility, and on-the-fly training sessions can be an effective way to get your team trained as new things pop up in your business.

Using a new software? Call your team into your office when you get it up and running so they can demo it with you. Thinking about investing in a new social media tool? Have your team sit in on the conference call while their sales rep explains the functionality and how to use it. Have a new design procedure? Have your team sit in on your meeting with your lead designer so they get all the details at the same time.

Having a smaller team means there’s less logistics to coordinate when it comes to training, and including your team in real time training sessions is one of the benefits of having a leaner company.

 

Print In Depth Training Manuals

There’s going to come a time in your business, especially if you’re a leaner team, that you’re so busy that you and your more senior employees just can’t take the time out to train your newer employees. But that doesn’t mean that they don’t need to get caught up to speed; effective training is critical in setting your new team members up for success. That’s where training manuals come in.

Printing in depth training manuals can act as a stand in when you can’t spare any live team members to train your new hires. Include as much information as you can about your business, how it’s run and what’s expected from each team member. Give each new team member a training manual and give them direction on how to work their way through it and essentially train themselves. Schedule a time at the end of the day that you can go over any questions that come up.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

3 Questions To Ask Your Print Partner About Training Collateral

training-manual-imageWhen it comes to training, there’s a lot of things that you’ll need in your arsenal to be successful – a solid training program, great trainers to keep your team informed and engaged and training collateral to support your team as they go through the trainings.

Just like any other collateral in your business, you’re going to want to work with a trusted print partner who can bring your training vision to life. Here are 3 questions to ask your print partner about training collateral that will ensure that you get the collateral – and vendor experience – that you’re looking for:

 

What’s The Best Format For My Training Materials?

One of the main reasons that you’re going to your print partner to print your training materials is because you consider them an expert. So asking for their expertise not only on the printing process, but on what format would be best for each of your training materials, can give you valuable insight and make your training materials more effective.

For example, your print partner can tell you whether or not your training manual would be better traditionally bound or turned into a cross stitch booklet depending on the size and number of pages. They can also offer guidance on things like what size marketing cards would be the best fit for your corporate contact cards and what size and format brochure would be best for your training packets.

Before you decide on what format you want to print your training materials, ask your print partner for their input.

 

What’s Your Policy On Edits?

Here’s the thing about training materials: as your business changes, your training materials will likely change as well. While there are certain pieces of collateral that will stay the same, the vast majority of your training materials will change as your business grows and evolves. And before you enter into a print relationship with a vendor, you need to know their policy on edits.

Will you have to pay to have your training materials completely redesigned each time you make a change, or do they have templates where you can easily change minor information and order a reprint? Do they offer deals on print runs if you edit and reprint your training materials each year?

Knowing what to expect from your print partner as your training materials inevitably change will save you money and frustration down the road.

 

Do You Have An Online Ordering Portal?

The last question you’ll want to ask your print partner is if they have an online ordering portal. An online ordering portal will make it a breeze when you need to order materials before your sales meeting or when you make a new hire. It’s also an great way to keep track of any requested changes and to easily view and adjust your training templates as needed.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.