The Best Opportunities For Wide Format Printing

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We’ve already covered why printing BIG makes a big impact and why you should incorporate wide-format printing into your current marketing and advertising strategy.

But HOW exactly should you incorporate printing big? Your wide-format printing strategy is going to be different than smaller scale projects; it’s not like you can pass a potential client a large poster the way you would a business card.

Here are some of the best opportunities for wide-format printing where printing big will have the most impact:

 

Expos

Industry specific expos are a great opportunity to get your business in front of the right clients and customers. But at a larger expo, there might be hundreds (even thousands) of exhibitors competing for the attention of your potential clients and customers. So in order to stand out, you need to make a visual impact. And there’s no better way to do that than with wide-format printing.

Print a large poster and use it as the backdrop for your booth. Have multiple pull-up banners framing the front of your table. You might even print a large sign to hang in a different area of the expo hall that points people toward where you’re exhibiting. The point is, wide-format printing makes a big impact and can help you stand out in a sea of exhibitors, so you’ll want to take full advantage.

 

Sponsored Events

If you’re sponsoring an event, you’ll typically have a lot of control over how the event is advertised and what print items will be used in the space on event day.  It’s the perfect opportunity to really get your branding out there – and that includes large scale print items.

Print a banner to hang at the entrance that features the name of the event and a “sponsored by” section that highlights your business. Hang posters advertising your products and services on the walls. Use pull-up banners to advertise the event schedule and prominently feature your logo and branding.  Put up a Media Wall to maximise presence for your brand in all photo opportunities.

As a side note, sponsored events are also a great way to leverage smaller scale printing. Be sure to have business cards on each table and if the event has a gift bag for attendees, be sure to stick in one of your marketing brochures.

 

Store or Office Fronts

When a potential client or customer walks into your store or office, you want to make a great first impression. And one of the best ways to do that is with a large, impactful piece of print collateral.

Hang a large poster of your corporate values in the seating area of your office. Print a large cutout of your mascot to greet customers as they enter your store. If you’re having a sale, print up a few pull-up banners to keep towards the front of your store letting them know which items they can save on.

 

Sporting Events

Sporting events and advertising have always gone hand-in-hand. But because there’s so much going on with the game, it can be hard to get your messaging to break through. And that’s why if you’re planning to advertise at a sporting event, you’ll want to go BIG.

Print a large banner advertising your business to hang from the fence of the local cricket ground with your company sponsorship. Print pull-up banners and position them by the entrance to the field. Look for big opportunities to advertise your products or services with wide-format printing that don’t take away from the game.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

 

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

 

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Branding Questions To Ask Before You Move Forward With Print Projects

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Print is often your first point of contact with a potential client or customer – whether they catch a glimpse of one of your posters in a local shop window, or see your large display and pull-up banners at an industry expo, your print projects need to be on brand so they attract the right people, and leave the right first impression.

Before you move forward with any print project, it’s important that you have a clear understanding of your branding – who you are as a brand, what you want to say to your potential customers and clients and how you want your print projects to bring your brand to life. If you don’t have your branding firmly in place, your print projects can end up feeling disjointed or confusing to the audience that you’re trying to attract.

Here are 3 branding questions to ask before you move forward with print projects to make sure you’re getting the most out of your print collateral:

 

Who are my ideal customers?

One of the essentials of strong branding is knowing who your audience is and what’s going to appeal to them. Before you design any of your print projects, you need to ask yourself “who are my ideal customers? And how can I speak directly to them through my branding?”

Different audiences are going to be attracted to different types of branding. For example, if you’re a children’s brand, bright colors and whimsical fonts could be a good choice for print projects. But if you’re a corporate real estate company, that same branding would feel off-putting to your ideal audience, and something more traditional would likely yield much better results.

Clearly define the clients and customers you’d like to work with, then build your branding (and print projects) around what’s going to be the most attractive to them.

 

What feeling or feelings do I want to invoke with my print project?

The best marketing materials – including print projects – make the viewer feel something. It might make them feel happy, or sad, or angry, depending on the ultimate goal. But that last thing you want your audience to feel when they’re looking at your print project is bored or unaffected.

Figure out what type of feeling or feelings you want to invoke with your print project, and then build the branding and design around those feelings. For example, do you want your audience to feel calm when reading your marketing brochure? Then you might want to use a blue color scheme, since blue has been shown to invoke feelings of calm and relaxation. Or maybe you want people to feel excited and motivated to take action, in which case you’d want to use red.

Before you put any project to print, think about the feeling that you want to invoke with your audience, and keep that in mind as you design.

 

What makes my brand recognizable, and how do I translate that into print?

If you’ve been in business for awhile, there’s probably certain things that make your brand recognizable to your core audience. Maybe it’s a particular color scheme, or maybe you use a very specific type of languaging. Whatever it is that makes your brand recognizable, you want to make sure that it translates into print.

Now, you don’t want all of your print projects to look the same, but you DO want to make sure that someone who’s looking at your print project knows that it comes from you. So, for example, let’s say you wanted to print up themed posters for an upcoming holiday sale. It’s fine to change the color scheme to be more in line with holiday colors, but you’ll want to keep the other aspects of your branding that make your brand recognizable, like your signature fonts and your logo.

Before you move forward with print projects, make sure you ask yourself these 3 branding questions to ensure that the final product rings true to your brand and gets the results you’re looking for from your audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Tying Your Print Collateral Into Your Corporate Training Program

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Whether you’re a small company or a large corporation, it’s important to have some sort of corporate training program in place. Corporate training programs help new employees and contractors get up to speed quickly and ensure that your team is aware of and adhering to the policies and procedures you have in place.

While a significant amount of your corporate training program should incorporate person-to-person training, print collateral is a great way to support in person trainings and give your team hard copies of important training points to reference throughout their employment.

Here’s some print collateral you’ll definitely want to tie into your corporate training program:

 

Corporate Training Manuals

The first piece of collateral you’ll want to have printed for your corporate training program is a master Corporate Training Manual. This guide should be a comprehensive overview of everything and anything your team needs to know about your business. Your corporate training manual should include everything from company wide best practices, how to submit timesheets or invoices, login information for necessary company systems and software, HR information and just about everything in between. Your employees and contractors should be able to answer any question they might have during the training process by referring to the corporate training manual.

In most cases, corporate training manuals will be lengthy, so you’ll want to have them professionally printed and bound (saddle stitch booklets are a clean, professional and modern option for longer documents like training manuals). Depending on the size of your team, you might want to print one master corporate training manual for your office, one manual for each department of one manual for each individual.

 

Training Pamphlets

Training pamphlets are great for digging deeper on the topics covered in your corporate training manual. Pamphlets can cover a specific topic, like social media marketing or submitting time-sheets, and go more in-depth on exactly how to complete the process, step-by-step. These will give your employees or contractors a map of exactly how different areas of your company function that they can quickly refer to as they go through training, rather than sorting through the corporate training manual every time they have a question or need to go through a process.

You can print your training pamphlets just like you would a marketing brochure, and to keep costs low only pass them out to employees who will be managing each process (so, for example social media marketing training pamphlets would go only to your marketing team while timesheet submission training pamphlets would need to go out company wide).

 

Contact Cards

Contact cards are also a great piece of training collateral to give out to your team. These cards highlight who the appropriate contact is for each area of your business and how to reach them.

So, for example, let’s say you wanted to create a marketing contact card for your team. You could include “For graphic design submissions, contact XXX at XXX@yourcompany.com” and “For marketing copy requests, contact XYZ at XYZ@yourcompany.com”.

Contact cards are hugely helpful; not only does it train new team members on who they need to get in touch with for their projects, it also increases productivity but cutting back the amount of time people spend searching for who to get in touch with or submitting/requesting work to the wrong people within your company.

Rather than print contacts on individual business cards, we recommend using larger marketing cards with room for multiple contacts.

 

Training Flash Cards

Just like teachers use in schools, Flash cards can be an effective training tool to help your employees and contractors retain the information that they learn during your corporate training program.

Have your trainer develop a list of questions based on their training and then develop training flash cards around those questions. For example, if your trainer is running a social media marketing training, a great question for a training flash card might be “Name three of our company’s best practices for posting on Facebook” or “What are three words that describe the tone we’re aiming for on our social media profiles?”

Training flash cards can be taken home and studied by new team members and trainers can use them as a tool to check in on their progress. Marketing cards are a great print format for training flash cards.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

 

What To Do If You Need A Print Job…. QUICKLY

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In a perfect world, you know far in advance when you need your marketing brochures, flyers or business cards for your team printed. You have plenty of time to design, edit and push the project through to printing.

But let’s be honest: we don’t live in a perfect world. And there will definitely be a time in your business where you need a project printed IMMEDIATELY.

So what do you do if you need a print job… quickly?

 

Have A Print Partner In Your Pocket

Now, this is one that you’ll need to cover BEFORE you need a rush print job, but if you print on regularly, you should find a print partner that you can work with on an ongoing basis. Sourcing a print partner takes time, and when you find yourself in a situation where you need a print job completed quickly, you don’t want to waste days or weeks interviewing and finding the right person for the job.

When you’re interviewing print partners, make sure that you ask them about how they handle rush jobs. Are there any additional fees if you need your print project completed in 24 hours? What happens if you need a print project on off hours or on the weekend? What systems and processes do they have in place to make sure that you get your print projects on time, every time?

Taking the time to find the right print partner BEFORE you need a print job in a hurry will save you major headaches when that time inevitably comes.

For more tips on finding the right print partner, check out 5 Things To Look For In Your Print Partner.

 

Use Print Templates

For most print jobs, there’s no need to reinvent the wheel. And the general layout of things like marketing cards, direct mailers and business cards won’t change much from project to project. And just like your graphic design partner, your print partner should have a variety of templates of standard jobs that you can easily customize when you’re pressed for time.

Using templates significantly speeds up the printing process. Rather than developing your print layout from scratch, you can simply insert the text and image that you need and get your project from conception to print quickly and easily.

 

Use Your Online Ordering Portal

One of the biggest time savers when you need a print job done quickly is an online ordering portal. Online ordering portals should be a non-negotiable with your print partner; they make the process quicker, easier and more convenient.

Ordering through an online portal speeds up the process in a number of ways. First of all, it eliminates the need for unnecessary emails; the portal organizes all of the communication and edits for your print project and makes it readily accessible (and in one place) for you and your printer.

It also ensures that your rush print job doesn’t fall through the cracks. For example, if you have a last minute print job on a Friday night, your printer isn’t likely expecting to hear from you. An email might get lost in the shuffle. But if you order through the online ordering portal, the ball will automatically start rolling and your print partner will be notified that you have a project that you need done STAT.

With the right print partner in place, getting your rush print job finished quickly should be an easy and pain free process.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

How To On-board Your Print Partner

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Hiring the right print partner can have a huge impact on your business. You already know what to look for in a print partner, but once you’ve made your hire, it’s essential that you get them up to speed and set them up for success in order to get the most out of your new relationship.

Here are some tips on how to on-board your print partner:

 

Train Them On Your Policies and Procedures

The first thing you’ll need to do when on-boarding your print partner is get them up to speed on your company policies and procedures. Every company has a different way of doing things, and your print partner needs to be in the loop on how everything runs.

So, for example, what’s the procedure for submitting invoices? Do they need to be submitted on a weekly or monthly basis? Who should they submit them to? How long do they take to be paid out, and who’s the correct contact to reach out to if they have any questions or concerns?

Or, as another example, what’s your company policy on submitting print jobs? Should they only accept requests from you, or are there multiple managers within the company that are authorized to order prints?

Making sure that your print partner has a clear understanding of the policies and procedures within your business will be critical in avoiding mis-communications and misunderstandings down the road.

 

Establish Communication Expectations

It’s also important to establish expectations for communications.

Everyone has different communication preferences, and it’s important that you and your print partner get on the same page from the get-go on how you’re going to be communicating. Do they prefer to communicate primarily through email or do they also want a weekly touch-base over the phone? Do they prefer revisions to be submitted on email or through an online customer portal? What’s the expectation for how quick they’ll respond to requests or last minute print needs?

Squaring this off at the beginning of the relationship will help things flow smoothly and make sure that everyone feels they’re being communicated with in a respectful and mutually beneficial way.

 

Setup Systems

If you want a successful (and low maintenance) relationship with your new print partner, you’re going to want to establish systems off the bat. Systematizing as much of your print processes as possible will ensure that your relationship with your print partner runs like a well-oiled machine and will minimize the amount of involvement you’ll need on a day-to-day basis.

Set up a meeting with your print partner, review every aspect of the print process and develop a system that both of you agree on. You’ll want to have a system for everything: how to submit new print requests, how to submit revisions, what to do if an order is misprinted and what to do if you have a request you need completed during off hours.

Write every system down in a manual and have your print partner sign off on it. Having systems in place will eliminate any confusion and enable things to happen quickly and easily as your relationship progresses. Having all of your systems in place (and in a document) will also help make the transition smooth if you need to hire a new print partner or your current partner brings a new team member on board to manage your account.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

3 Ways Rogue Print Makes Your Life Easier

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It seems that in business, for every box you check off on your To Do list, three more quickly take its place. Running a business is a lot of work, and delegating tasks is crucial to your business’ success (not to mention your sanity).

One area that you’ll definitely want to hire out is a print partner. For major print jobs, you’re going to want to bring in a professional that can get your job done quickly and professionally – and save you the hassle of trying to manage the process on your own.

Here are 3 ways your print partner can make your life easier:

 

Technology

The biggest benefit you’ll find in working with a print partner versus trying to manage a print job on your own is technology. Unlike you, printing is all your partner does – he or she is in the business of print, and as such, they’re likely to have significantly better printing technology than your office does. And printing with the right technology is going to make your life a lot easier.

Using the latest in technology will ensure that your print job gets done quickly, your coloring is perfect and your images and text are sharp. The right printer and ink that leverages the latest in technology is going to give you higher resolution, higher color saturation and a better finish than a run-of-the mill print setup.

 

Expertise

Your print partner is also going to bring a certain level of expertise that’s going to make your life – and job – a lot easier. Unless you’re a printer yourself, there’s a lot that you don’t know about the print industry, and what we don’t know can definitely hurt us.

Your printer is going to be able to give you advice on a number of print related topics, like what type of paper you should use for your print job or how what type of turnaround you can realistically expect on your next major print. If you work with a print partner who has experience in your industry, they’ll also be able to give you insight on more industry specific topics, like what layouts typically perform best for marketing brochures, flyers and business cards.

Working with a print partner with experience in your industry will also make your life easier by cutting down the time it takes to complete projects; if they’ve worked in your industry before, ask if they have any pre-created print templates for typical industry print jobs that you can customize for your needs.

 

Convenient Ordering

And last but not least, your print partner can make your life a whole lot easier if they have the right ordering system. An online ordering portal is a game changer in the printing industry, and it can and will save you time, money and headaches throughout the print process. Before signing on with a print partner, make sure they have a portal that they use with their customers.

Through the online ordering portal, you can track all of your communication with your printer (including suggestions and edits) in one place, eliminating the need to spend time searching through your inbox. You can also reorder a past print job anytime you need a reprint or put through a rush order during off hours.

Working with any outside vendor, including your print partner, should make your job easier, not harder. When you’re choosing a print partner, make sure that they have the technology, expertise and convenient processes in place that you need for a smoother and more seamless print experience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

 

For more information on how we can help you maintain your sanity, click here to book a time for  Keith, our Client Success Manager, to call you to discuss how we can help you maintain your sanity!

 

To see our 2017 price list, click here

 

Or to discuss your requirements with one of our team, email us at quotes@rogueprintandmail.com.au or call 1300 65 85 00.

Print Best Practices

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Hiring a print partner to make sure that you get the highest quality print projects completed? Here are some print best practices to ensure that you hire the right person or team:

 

Find A Printer Who Leverages Cutting Edge Technology

When choosing a print partner, you want to make sure that they’re leveraging cutting edge technology and all of their equipment is new and up to date. If your print partner is using printers that are 5 years old, you’re going to be missing out on recent advancements, and your documents aren’t going to look as polished as you want them to.

Bottom line, is if your printer isn’t using the newest and best technologies, they’re not going to be able to deliver the highest quality print jobs. When you’re interviewing potential print partners, ask them what printers and programs they’re using, why they chose them and when the last time they upgraded all of their machines and systems was. Do your research and find out what technologies are the most effective for the type of print job you need, and make sure that your print partner is using it before you make a commitment.

 

Hire Someone With Experience Printing Exactly What You Need

There are numerous types of print jobs, from business cards to saddle stitch booklets, and each potentially requires different programs, machines and level of expertise. Before you decide on a print partner, you want to make sure that they have extensive experience in printing the types of documents and collateral that you’ll be needing.

Ask your potential print partner to show you samples of work from previous clients that is similar to the type of work that you would need done. Ideally, they should be able to provide at least 5 samples of work that’s on par for the type of project you need printed. When reviewing, look at the WORST of the samples and ask yourself “if my print job turned out like this, would I be happy?” If the answer is no, they don’t have the right experience and you should look for another partner.

 

Avoid Surprises And Get All Your Information Ahead Of Time

The classic mistake that people make when hiring a print partner (or any other contractor, for that matter) is just assessing their partner on their skills and not getting all of the information they need about the working relationship to make the right decision. Obviously, you need to hire someone who has the skills to complete your print jobs well. But there’s so much more to a working relationship than that.

Before you start working with a print partner, it’s a best practice to find out as much information about their work style and communication as possible. So, for example, what’s their process for rush jobs? Will you incur extra fees if you need a job turned around in 24 hours? What do you do if you need a print job completed on a weekend?

Details like that might seem insignificant during the hiring process, but asking these questions up front will save you from some potentially disappointing surprised down the road. The more information you can find out about what it’s going to be like to work someone, the better you’ll be able to make a decision on whether they’re the right fit for your needs.

 

Insist On An Online Ordering Portal

When you’re hiring a print partner, you want to make sure that they have an online ordering portal. Having an online ordering portal is incredibly convenient, will keep all of your communications organized and eliminates a significant amount of work on your part when sending over print jobs.

If you want to learn more about how an online ordering portal can make your life easier, be sure to check out our article on the benefits of an online ordering portal with your printer.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

To see the pricing on our print regular items, please click on this link.

Or for further information, please call us on 1300 65 85 00 or email us on quotes@rogueprintandmail.com.au