5 Things Your Graphic Design Partner Needs To Be Successful

Success Image

Design can make or break your business, and that’s why it’s essential that you choose a graphic design partner that can deliver the caliber of design you need to succeed.

You already know what you need from your graphic design partner for your business to soar, but what about the flip side of the coin? What does your graphic design partner need from YOU to be successful?

 

Direction

If you want your graphic design partner to come up with a design that you’ll be happy with, you need to give them the direction to get there. Your graphic design partner can’t read your mind or anticipate your needs unless you tell them exactly what you’re looking for.

At the start of the project, schedule a time with your graphic design partner to lay out all of the details of the project and the direction you see the design heading. Let them know how you envision the final product, what things you like in your designs and what things you don’t like. If possible, provide them with examples of past designs that worked for your business and why you felt they were successful.

If it’s your first time working with them, give them the rundown on what it’s like to work with you, what you expect, the process for submitting their designs and any other details they need to know to be successful.

 

Access To Assets

For your graphic design partner to be successful, they’re going to need to have access to certain areas of your business, specifically assets like your logo, color scheme and templates. This may sound obvious, but forgetting to give your graphic design partner access to the right files and assets can slow projects down to a halt.

Create a folder on Google Drive with all of your assets in multiple file formats (.psd, .epi, etc) and share access with your graphic design partner. Alternately, you can have your graphic design partner log directly into your backend portal (if you’re concerned about password security, you can use a tool like LastPass to share account access without giving away passwords).

 

Creative Freedom

Whilst it’s important to give your graphic design partner direction for them to succeed with their design, you also don’t want to micromanage. You need to give your graphic design partner the creative freedom to do their job. Remember, you hired your graphic design partner because they’re an expert and, as such, know more about design than you do.

Give your graphic design partner the direction they need to understand your vision, but then trust in their expertise and ability to bring that vision to life.

 

Timely Communication

Another issue that can seriously halt the design process is communication. Just like you need your vendors to respond to you in a timely manner, your graphic design partner needs you to get back to them with timely feedback in order for them to adjust their design and deliver the project on time.

Schedule a regular touch base with your graphic design partner to review progress, address any concerns and keep the project moving. Be sure to answer all their questions and requests within 24 hours and make yourself available (within reason) when they need to connect live.

 

Positive Feedback

Your graphic design partner (and really, everyone on your team) needs to know when they’re doing a good job and exceeding your expectations. But while they’re always quick to bring up an issue or problem with a design, many managers fall short when it comes to providing positive feedback to their vendors.

Fostering a positive relationship with your graphic design partner and letting them know what you like about their design can go along way in setting up a successful working relationship. Employees and contractors who feel valued and appreciated do better work and are often willing to go the extra mile to deliver on design projects.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

 

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3 Ways Your Graphic Design Partner Makes Your Life Easier

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Running a business can be overwhelming. There’s always something to be done, and one of the major mistakes that we see business owners make is trying to do everything themselves. Hiring a team to manage different aspects of your business will give you the freedom to focus on the big picture.

One of the aspects that you absolutely should hire out is graphic design. Having the right graphic design partner can make your life – and business – significantly easier.

Here are 3 ways your graphic design partner makes your life easier:

 

They Bring Expertise To The Table

One of the major ways that your graphic design partner makes your life easier is the level of expertise that they bring to the table. If you’ve ever tried to design anything on your own, you know that it’s serious business. Even programs known for being user-friendly and straightforward, like Canva, take a certain level of know-how and finesse to create dynamic designs. If you don’t have a design background and an understanding of design principles, you can easily spend hours working on a marketing brochure or a business card, only to have it end up completely unusable.

But your graphic design partner brings a certain level of expertise to the table that allows you to turn things over to their hands and not worry about the logistics of your design coming to life. Instead of spending hours trying to figure out how to add the correct amount of shading to your image or the correct text hierarchy for your marketing card, you can turn that over to the expert and focus on your zone of genius and the parts of your business where you can excel.

Being able to trust your graphic design partner to bring their expertise to the table to deliver the design work that your business needs is a huge weight off of your shoulders.

 

They Make Recommendations You Wouldn’t Have Thought Of

One major truth in business (and in life) is that you don’t know what you don’t know. And in the case of graphics, the things that you don’t know can make the difference between creating a design that converts and a design that falls flat.

For example, you might love the color yellow and want to incorporate it into all of your design. But what you might not know is that yellow can actually be anxiety inducing and can cause people to feel agitated. Your graphic designer will have a clear understanding of color psychology and can make recommendations on which colors are appropriate and when to use them for the best effect.

Your graphic design partner will be able to take your design spec and make recommendations that you, not being a designer, wouldn’t have even thought of. This is going to ensure that your design is optimized for maximum results, which will certainly make your life and business significantly easier (and more profitable).

 

Templates, Templates, Templates

One of the biggest value adds that you’ll get from your graphic design partner is templates. Rather than start every design project from scratch, your graphic design partner can design a series of templates that are easily customisable depending on the project that you’re working on.

For example, let’s say you’re a real estate agent and you host a few open houses each month. Rather than design a new open house invitation for every event, your graphic design partner can create a template. All you have to do is plug in the details, send it to your print partner, and you’re ready to go.

Using templates for the design projects that you do on a regular basis will save you a huge amount of time, money and stress.

When you have the right graphic design partner on your team, the entire design process should feel like smooth sailing and make your life as a business owner significantly easier. For tips on finding and screening graphic design partners, make sure you check out our posts on How To Find A Talented (And Affordable!) Graphic Designer For Your Real Estate Business and The Good Design Checklist.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

3 Projects You Should Hire A Graphic Design Partner For

Wanted GD imageIn an effort to keep costs at a minimum, companies often cut corners when it comes to design and attempt to design their projects on their own. And while certain things can likely be managed in house, like internal email templates or document formatting, there are certain projects where you should always bring in a professional.

Here are 3 projects you should hire a graphic design partner for:

 

Logo

There are times in your business when you don’t want to cut corners, and getting your logo designed is definitely one of those times. Your logo is the visual representation of your brand, and it needs to speak to your brand accordingly. Often times, your logo is the only exposure that a potential client or customer will have into your brand, and you need it to be an accurate representation in order to pique their interest.

For example, let’s say your business sponsors a local event in order to build awareness in the local market and drive new sales inquiries. You’re not going to be able to include an entire write up of who you are and what you do on any of the event’s marketing collateral; you’ll just get to include your logo. Your logo needs to speak to who you are as a brand so that the people in your community see that logo, identify with it and want to find out more.

When you’re hiring a graphic design partner to create your logo, make sure they understand exactly who you are as a brand and what message you want to convey with your logo. Also be sure that they have a deep understanding of typography and color psychology so that they’re able to create a logo that’s balanced, visually appealing and attracts the right type of client or customer.

 

Marketing Collateral

Marketing is an indispensable part of your business; in order to drive revenue, you need to constantly be bringing in new business. And the way to bring in new business is through marketing.

Having a strong marketing message is essential to converting leads to customers. But if you have poorly designed marketing collateral, it doesn’t matter how strong your message; you’re going to lose those customers.

Having poorly designed marketing materials will lead your potential clients and customers to feel like you don’t take your business seriously. If you can’t bother to put the effort into delivering marketing material that’s visually appealing, how can they trust that you’ll put forth the effort to deliver a high quality product or service?

Well designed marketing materials immediately establishes credibility with your potential client or customer, which means that they’re far more likely to consider working with you.

Ask your graphic design partner about their experience in developing marketing materials in your industry, and see if they have any pre-designed templates that will allow you to customize and create marketing materials quickly and efficiently.

 

Website

In 2017, a significant portion of business happens online. And no matter what your business model, in order to run a successful business, you need to have a strong web presence.

Your website is your company’s home base on the web. It’s where your potential clients and customers will go to find out more about you, your product or service and why they should consider working with you. The last thing that you want is for them to be completely turned off by an ugly website.

There’s a lot that goes into good web design: where to play different features on the site, segmenting your site to be visually appealing, the use of color and typography. And unless you’re an experienced designer, it’s incredibly difficult to achieve the right results on your own.

Hiring a graphic design partner with web design experience will ensure you create a web presence that speaks to your brand and contributes to your overall business objectives. Make sure you ask to review your design partner’s portfolio to get a feel for their overall aesthetic and how that translates to your brand.

 

About Us

At Rogue Print and Mail, our proven track record of delivering the highest quality print and graphic design services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Hiring A Freelancer From Upwork vs. Hiring a Graphic Design Partner

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When it comes to building the team to take your business to the next level, there’s a number of factors to consider, including the type of person that you want to bring on.

While some larger companies find that having an in house designer is the most cost effective option, for most small to medium size operations it makes the most sense to hire on either a freelance graphic designer from a site like Upwork for one off projects or a graphic design partner for a more long term solution.

But which solution is right for you? Should you hire a freelancer from Upwork or a Graphic Design partner?

 

Hiring From Upwork

Upwork is the world’s largest freelance marketplace, with over 9 million registered freelancers. On Upwork, you can find everything from designers to administrative support to web development to video editing and just about everything in between.

Upwork is a great resource for diverse talent. Whatever it is that you need, you can pretty much guarantee that someone on Upwork can get it done. They also have a solid feedback feature – when an employer works with a freelancer, at the conclusion of the project they are required to let Upwork know whether the job was completed successfully. This is then reflected in the freelancer’s “Job Completion” rating; as a rule of thumb, you never want to hire someone with less than a 90% job completion rating.

However, Upwork also has its drawbacks.

With so many freelancers in each category, it can be hard to filter through candidates to find the person who would be the right fit for your project. While Upwork offers advanced search tools, it doesn’t have an option to search directly for design experience within the real estate industry and its algorithm doesn’t always come back with the most qualified candidates. You can spend hours sorting through profiles searching for the right combination of design expertise, skill and industry experience.

Upwork also doesn’t require its freelancers to include a portfolio, so if a freelancer chooses not to include a portfolio link or sample projects, you’ll have to reach out directly to request them.

It’s also impossible to get direct feedback from previous employers on a freelancer. While Upwork has an option to leave comments on a freelancer’s profile summarizing their job performance, the comments are anonymous and you won’t be able to reach out directly to gain insight into what you can expect when working with a freelancer.

 

Hiring A Graphic Design Partner

Your other option to assist with the design needs of your real estate business is to hire a graphic design partner. Graphic design partners typically work with your company on a continued basis to manage the design portion of your overall business objectives.

Hiring a graphic design partner can be a huge benefit to your company. Whereas freelancers from Upwork typically have minimal commitment to your company, since graphic design partners are typically on a contract, they’re more invested in how they can contribute to the long term success of your company.

Working with a graphic design partner can also bring a sense of ease and experience that you’ll be hard pressed to find on Upwork. When you find a graphic design partner with significant real estate experience, they’ll bring an industry specific knowledge to the table that will make your design projects faster and more efficient. For example, when you’re working with a freelancer on Upwork, you may need to explain the traditional layout of a door hanger and their purpose in your business. With a graphic design partner, you can expect them to already have pre-created templates that you could customize for your purposes, which will get a successful design to print significantly faster.  Further, they can also create a suite of templates with you for use on all your ongoing requirements, significantly reducing your ongoing design costs – infact, this is what a good design partner will offer!

What’s Right For You?

While Upwork is fine for one off or overflow projects, hiring a graphic design partner for your business is essential to getting your design needs met in the long term. They’ll be better able to simplify the design process, to consistently deliver excellent design and take your graphic design initiatives to the next level.

If you need more information on hiring a graphic design partner for your real estate business, be sure to read 4 Qualities To Look For In Your Graphic Design Partner.

 

How Can We Help?

At Rogue Print and Mail, we understand the Graphic Design. Our proven track record of delivering the highest quality design services to numerous industries speaks for itself. With fast turnaround times, real-estate specific templates and designs and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many organisations professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Elements of A Great Logo

Great Logo Image

As a business owner, there’s many things that you’ll need to design for your company: business cards, marketing collateral, your website. But before you can move forward on design projects, there’s one design that you need to lock down: your logo.

Your logo is a critical part of your business. It’s likely going to stamped on every piece of communication that you have with your customers. And because your logo is going to be so forward facing, it’s essential that you lock in a logo that’s perfect for you.

But what makes a logo work? What are the elements of a great logo?

 

Clean Sense Of Design

The first element of a great logo is a clean sense of design. The last thing that you want out of a logo is for it to feel too cluttered or busy; a clean, simple design is going to be the most effective, especially considering the fact that your logo will be small on most of your collateral. You don’t want any of your logo to get lost due to sizing issues or your clients or customers to have to put on a pair of magnifying glasses in order to read or understand your logo.

 

Your logo should have a few key elements, graphic and/or visual that are being highlighted, and none should compete with the other. If you feel there are elements of your logo that are unnecessary to the overall feel and aesthetic, get rid of them. The less you have going on in your logo, the better.

 

It Makes An Impact

Perhaps the most important element of a great logo is the impression that it leaves on your clients and customers. Does your logo make an impact? Or is it pretty much instantly forgotten?

You want to have your graphic design partner design a logo that’s going to make an impact and be instantly recognizable to your customers. Having a clean sense of design as we discussed will certainly help, but you need to take it a step further. What does your logo say about who you are as a company? And how does it translate that to your audience?

 

Think about some of the most famous and impactful logos in the world, like Apple or Disney. Both companies have clean logos that are instantly recognizable and make an impact on customers. Strive to do the same in your logo design.

 

It’s On Brand

When developing your logo, it’s also important to make sure that you stay on brand. While some design practices will work really well for other companies, they might not be a fit for you, who you are to your customers and how you want to establish yourself in the market.

For example, let’s say your a family friendly brand. You’re likely going to want to avoid a logo that feels racy or suggestive in any way as it plays against who you are as a brand. Or say you’re a brand that’s targeted towards professionals; you’re definitely going to want to avoid any whimsical fonts or design elements that are more typically associated with children.

Your logo is basically a visual summary of who you are as a company. Know who you are as a brand, and make sure that your logo is an accurate visual representation of that identity

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information and valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

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Elements of A Great Logo

Great Logo Image

As a business owner, there’s many things that you’ll need to design for your company: business cards, marketing collateral, your website. But before you can move forward on design projects, there’s one design that you need to lock down: your logo.

Your logo is a critical part of your business. It’s likely going to stamped on every piece of communication that you have with your customers. And because your logo is going to be so forward facing, it’s essential that you lock in a logo that’s perfect for you.

But what makes a logo work? What are the elements of a great logo?

 

Clean Sense Of Design

The first element of a great logo is a clean sense of design. The last thing that you want out of a logo is for it to feel too cluttered or busy; a clean, simple design is going to be the most effective, especially considering the fact that your logo will be small on most of your collateral. You don’t want any of your logo to get lost due to sizing issues or your clients or customers to have to put on a pair of magnifying glasses in order to read or understand your logo.

 

Your logo should have a few key elements, graphic and/or visual that are being highlighted, and none should compete with the other. If you feel there are elements of your logo that are unnecessary to the overall feel and aesthetic, get rid of them. The less you have going on in your logo, the better.

 

It Makes An Impact

Perhaps the most important element of a great logo is the impression that it leaves on your clients and customers. Does your logo make an impact? Or is it pretty much instantly forgotten?

You want to have your graphic design partner design a logo that’s going to make an impact and be instantly recognizable to your customers. Having a clean sense of design as we discussed will certainly help, but you need to take it a step further. What does your logo say about who you are as a company? And how does it translate that to your audience?

 

Think about some of the most famous and impactful logos in the world, like Apple or Disney. Both companies have clean logos that are instantly recognizable and make an impact on customers. Strive to do the same in your logo design.

 

It’s On Brand

When developing your logo, it’s also important to make sure that you stay on brand. While some design practices will work really well for other companies, they might not be a fit for you, who you are to your customers and how you want to establish yourself in the market.

For example, let’s say your a family friendly brand. You’re likely going to want to avoid a logo that feels racy or suggestive in any way as it plays against who you are as a brand. Or say you’re a brand that’s targeted towards professionals; you’re definitely going to want to avoid any whimsical fonts or design elements that are more typically associated with children.

Your logo is basically a visual summary of who you are as a company. Know who you are as a brand, and make sure that your logo is an accurate visual representation of that identity

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information and valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

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The Elements Of A Great Marketing Brochure

marketing brochure image

In business, your marketing brochures are some of your most essential pieces of marketing collateral. Take real estate for example. 4pp A4 marketing brochures give you the opportunity to showcase new properties to potential buyers, build awareness in your local market and drive more business. Many real estate agents also use brochures for additional marketing initiatives, like introducing themselves and their business to a new neighborhood or market or educating clients on current market trends.

If you want to run a successful marketing campaign, having great marketing brochures is a non-negotiable.

But what are the elements of a great marketing brochure? What takes a marketing brochure from “just ok” to “exceptional”? What should you integrate into your marketing brochure to make sure that it stands out from the pack and makes an impact on your client base?

 

A Compelling Cover

The cover of the marketing brochure is the first thing that your clients are going to see, and as the old saying goes, you can’t make a first impression twice. The cover is what’s going to determine whether or not your clients actually open the marketing brochure and see your messaging. If it’s not compelling, they’re not going to open it.

Make sure that your cover visually grabs the reader’s attention. Include a headline that lets your clients know the value they can expect. Give them just enough information that they’re intrigued to open the marketing brochure to learn more.

 

The Right Color Scheme

In order to maximize the effectiveness of your brochure, you want to make sure you use the right colors. Color psychology is an incredibly powerful marketing tool. Different colors evoke different reactions in people, and leveraging the right color scheme can inspire specific behaviors in your audience.

For example, red tends to make people more aggressive and can make them more prone to purchase, so it’s often used to influence buying. Read would be a great color to use if you’re showcasing a property that you want to unload quickly. On the other end of the spectrum, blue produces a calm and serene effect and is best used when trying to build positive brand sentiment. Blue would be a great color to use if you’re introducing yourself to a new market and want to build trust with a new audience.

Depending on the end goal of your marketing brochure, using the right combination of colors can make a serious impact in the effectiveness of your campaign.

 

Solid Content

No matter how well your marketing brochure is designed, if the content is lacking, you’re not going to see results. Content, both written and visual, is absolutely essential in a great marketing brochure.

For written content, make sure you follow the the 5 C’s of copywriting from our copywriting tips for real estate agents and develop dynamic copy that will connect with your audience. From a visual perspective, make sure you use photos that showcase your properties in the best light and impeccably designed graphics.

 

Call To Action

The final element to a great marketing brochure is a call to action. Just like any other marketing initiative, you need to be crystal clear on your expectations with your audience; otherwise, they won’t take action.

Want them to come to the open house? End the marketing brochure with “Don’t Miss Our Open House!” with details of the event. Want them to check out your agent listing site? Include a URL with languaging directing them to check out your web presence. Whatever you want them to do, make sure it’s communicated clearly. You’ll also want to make sure that you visually call attention to it; the last thing you want is for your call to action to get lost among the other elements of your marketing brochure and, as such, ignored by your audience.

 

How Can We Help?

At Rogue Print and Mail, we understand the real estate industry and are a trusted design and print partner for many hundreds of real estate professionals across Australia. Our proven track record of delivering the highest quality print services to real estate professionals speaks for itself. With fast turnaround times, real-estate specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of real estate professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.