3 Questions To Ask Your Print Partner About Cross Media Marketing

interview-1018333_960_720

Cross media marketing is one of the hottest and most effective marketing strategies of 2017, and an important component of any successful cross media marketing campaign is print. And in order to print with the kind of volume and professionalism you need to support your campaign, you need to work with a print partner who can get the job done.

But how do you determine whether a potential partner is right to manage the print side of your cross media marketing campaigns? Here are three questions to ask your print partner about cross media marketing that will help you make an informed decision on whether they’re the right partner for you:

 

Question #1: What’s Your Experience With Cross Media Marketing Campaigns?

When choosing a print partner, you always want to work with a company that has a wide breadth of experience in managing and print collateral for cross media marketing campaigns. It’s imperative that your print partner understands the overall scope of the campaign, how print ties into each channel, and how print contributes to the overall goals and KPIs of the campaign.

Ask your print partner to see examples from previous cross media marketing campaigns. Ask deeper marketing questions to get a sense of their overall marketing knowledge. If possible, read reviews or connect directly with past cross media marketing clients to get a sense of what it will be like to partner with them on a campaign.

 

Question #2: Do You Use Variable Data Printing?

If you’re considering a print partner for your cross media marketing campaign, this question should be a non-negotiable. Variable data printing (VDP), which is a form of printing that allows different elements like text and graphics to change from piece to piece without slowing down the printing process, is a critical method for cross media marketing campaigns. By leveraging VDP, print partners are able to personalise each piece of printed collateral, and this personalisation is key to cross media marketing campaign success; unique user information like PURLs can easily be personalised for each customer, allowing you to track your success.

Ask about your partner’s print methods and make sure variable data printing is an option.

 

Question #3: Why Should I Choose You As My Cross Media Marketing Partner?

The last question you should ask your potential partner is “why should I choose you?” You want to make sure you choose a print partner that brings what you need to the table. Maybe they have additional services, like a graphic design or analytics team, that can help support your campaign. Maybe they have extensive experience running cross media marketing campaigns within your niche or industry. Maybe they have unique insights into ways to tie print into your overall campaign strategy. Whatever the case may be, your print partner should be able to make a strong case as to why they’re the best company for the job – and why you should choose them over the competition.

Before choosing a print partner for your cross media marketing campaigns, it’s important you vet out your potential partner and ensure they’re the right person for the job. With these three questions, you’ll be able to spark the conversations necessary to make the best decision for your business and choose a print partner that will help catapult your cross media marketing campaign to success.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Colour Consistency in Print: Why It’s Important

pantone-chart-imageOne of the most important parts of any brand, is consistency. You want your audience to have a consistent brand experience whether they’re interacting with you in person, on social media, or through print.

But one area that many companies struggle with when creating a consistent brand experience is colour, particularly colour consistency in print.

Colour consistency in print is incredibly important to your overall brand. If a potential customer goes to your website and experiences your brand with one colour palette and then receives a marketing brochure in the mail with what appears to be a completely different colour scheme, it’s going to leave them feeling confused and unsure of you and your brand.

But why is colour consistency so important in print? And how can you ensure a consistent colour experience throughout all of your brand materials – both digital and in print?

 

Why Colour Consistency Is Important

As mentioned earlier, colour consistency in print is important because it creates a cohesive experience for your audience; when your branding appears the same on the page as it does on the screen, your audience will feel you’re a consistent brand they can trust. If your branding has one shade of blue on your website and a completely different shade of blue on your business card or marketing brochure, your audience is going to be confused.

Inconsistent colour in your print materials is also going to hurt your brand from a brand awareness and recognition perspective. If your colour palette looks entirely different in print than it does in digital, your potential customers aren’t going to recognize you and you’ll have a hard time building awareness and recognition within your market.

 

How Can I Ensure Colour Consistency In My Print Materials?

The last thing you want is to sign a proof from your printer only to have your print materials come back with completely different colours than you the one you saw on your screen.

Now that you know how important it is to create a consistent colour experience across print and digital mediums, how exactly do you ensure colour consistency in print?

Insist on Printed Proofs

Because computer monitors display colour in red, green, and black (RGB) while printers use CMYK (cyan, magenta, yellow, and key/black, also known as four colour process), you’re highly likely to see one thing on your computer monitor and something completely different when it’s printed. There’s also a number of independent factors on your monitor, like the contrast and brightness, that can affect the way colours appear on your screen.

Before you approve a “colour important” print job, ask your printer for a printed proof. That way, you can see what the final product will look like – and ensure it’s colour consistent – before you approve the job.

Hire The Right Team

One of the biggest aspects of colour consistency in print is hiring the right team. You want to work with a print company that has experience in design and colour matching, and the right tools to ensure every job, no matter what type of material, has a consistent colour palette.

Colour management software and accurate and regular colour calibration are essential tools in helping your printer keep colour consistent across print jobs. Not only will these tools help keep your colour consistent from the screen to the page, but it can also help your printer determine how to best keep colour consistent when printing on different types of stock and paper.

Before choosing a print partner, ask about their experience in creating colour consistency for their clients.

 

How Can We Help?

At Rogue Print and Mail, our design team have been assisting businesses with creating Style and Brand guides for many years.  Our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and design ideas, and expertise is the power of colours that will best promote your branding, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Marketing Resolutions for 2017

new-year-fresh-start

As 2017 starts to gain momentum, many companies are looking towards the upcoming year and crafting their goals. What’s going to be the focus? How are we going to grow? Where do we want to spend our budgets? How do we want to improve our message?

Whatever your ultimate business goals, here are 4 marketing resolutions you should definitely be making in 2017:

 

Resolution #1: Get Social

If you’re not already doing it, your first marketing resolution for 2017 should be to invest more time, resources and energy into building your social media presence.

Social media marketing is one of the most effective and powerful marketing avenues at your disposal, but many businesses shy away from it because there are always new strategies and platforms to master. However, staying on top of your social media game can bring in massive amounts of revenue for your business.

Think about the social networks that make the most sense for you and your business, and if you don’t already have a professional presence on those networks, build out each profile.

Some networks to consider include:

  • Facebook
  • Twitter
  • Pinterest
  • Snapchat
  • LinkedIn
  • Yelp

Once you have a presence, start putting resources towards building an audience or doing some sort of social media ad push, like Facebook advertising.

Effective social media takes a daily effort, and if managing and growing your social media feels overwhelming, you may want to consider hiring a social media manager.

 

Resolution #2: Expand Your Local Influence

While it’s important to get your business’ name out to as many people as possible, one of your marketing resolutions for 2017 should be to focus on the customers closest to you. Expanding your local influence and becoming the go-to for local customers in your industry can be a great way to build a loyal and consistent customer base.

Think about partnering with other local businesses to expand your reach to their customers. Print an insert for the local Sunday paper. Sponsor a local children’s sports team and print banners to advertise at the stadium.

In 2017, you should be doing everything you can to reach the customers within your community.

 

Resolution #3: Go Big With Printing

If you’re attending or hosting any events in 2017, you’ll want to think big. Large scale printing can make a big statement about your business – and have a big impact with your customers.

Large scale print projects, like pull up banners and posters, are one of the most effective ways to stand out at events. If you’re exhibiting at an expo or at a local business event, it can be a challenge to break through the clutter and capture the attention of potential customers and clients walking by. Large scale printing helps you to make a statement, hooks in your customers and will help you stand out from the competition.

 

Resolution #4: Create Quality Content

2016 was the year of content marketing, and this trend shows no signs of slowing down in 2017. Customers are on the lookout for companies that contribute valuable information and are considered a resource within their industry.

Creating quality content that adds value to and builds trust with your audience is essential in hitting your marketing and sales goals. Create an editorial calendar and plan to publish regular content, like email newsletters, blog posts and whitepapers, to begin building the relationship with your audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Branding Basics for Print Campaigns

branding-imageHaving strong and consistent branding is incredibly important to establish your brand identity and credibility with your customers. When your audience interacts with your brand, they’re looking at your branding to determine who you are and how they should view you. This is true for all aspects of your marketing: social media, traditional, content and print.

Here are some branding basics for print campaigns to ensure that you’re delivering a clear and consistent brand message to your audience – whilst some might seem obvious, you will be amazed how regularly many companies stray from these rules:

 

Lock In Your Logo

Your first branding basic for print campaigns (or for any campaign) is to lock in your logo. Your logo is the visual representation of who you are as a brand, and you want to make sure that it delivers your message in a way that’s impactful and true to who you are.

If you have an in house design team, spent some time working with them to develop a logo that feels true to your brand. If you’re hiring a graphic design partner, make sure that you send them all of your branding materials and walk them through who you are, what you’re looking for and what you want your logo to say.

Once you have your logo locked in, you’ll want to include it in all of your print campaigns, whether it’s displayed prominently (like on a poster) or as more of a background or accent image (like on a whitepaper).

 

Use Consistent Fonts

Another branding basic for print campaigns is that you’ll want to establish your font profile. A font profile refers to either one uniform font that’s used across all of your print collateral or a series of fonts that are used across print collateral for different purposes (so, for example, you use X font for titles, Y font for body text and Z font for quotes).

It’s important that you establish a font profile so that your branding is consistent across all of your print campaigns. Using Times New Roman on your marketing cards, Comic Sans on your business cards and Arial bold in your sales brochures will be confusing to customers and clients.

 

Choose A Color Scheme

Similar to choosing a font profile, you’ll want to choose a color scheme that you use across all printed materials. Typically, you’ll want to choose colors that are incorporated in or complimentary to your logo.  {Further, we also recommend that ALL colours that you choose be a CMYK colour.  This will save you significant amounts of money and heartache for all your future print requirements, as printing Pantone {or PMS} colours is typically significantly more expensive}.

Most color schemes include 4 – 5 colors that can be used for a variety of purposes (so, for example, you might use one color for the background of a poster, one for text and one for a border).

Keep in mind that there might be occasions that you stray from your color scheme. Holidays, for example, are an opportunity to incorporate seasonal colors into your print marketing campaigns. But as a general rule of thumb, you’ll want to keep a consistent color scheme across all of your print marketing campaigns to keep your branding consistent.

 

Follow Your Copy Rules

When it comes to print campaigns, you’ll want to follow the branding rules you’ve established for developing copy. The same rules that apply for creating copy for your social media or internal communications apply when creating copy for your print campaigns.

So, for example, if your brand voice is corporate, don’t create a poster that feels overly casual. And on the flip side, if your brand is approachable and conversational, creating a brochure that feels too corporate or stuffy isn’t going to make sense for your branding efforts.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

How To Tie Print Into Your Content Marketing

content-image-07-11-16

CLICK HERE TO FIND OUT MORE ABOUT OUR PRINT AND MARKETING SERVICES

If you’re at all involved in the marketing of your business, than you’ve heard the term “content marketing”. Content marketing, which refers to creating valuable and engaging content to build relationships with customers and drive sales, has been steadily increasing in popularity, and in 2016, content is KING.

Every business owner should be embracing the content marketing trend. But content marketing is only a piece of the marketing pie. And while content marketing should definitely be a focus, you need to tie it into your overall marketing strategy. And that includes print.

But how do you tie your print marketing efforts into your content marketing efforts?

 

Print Your Content

This one seems pretty obvious, but the biggest and most significant way to bridge your print and content marketing efforts is to physically print your content. When most people think of content, they think digital. And while it’s true that a lot of your content marketing efforts will take place online, printing your highest quality content and physically distributing it to your customers is a great strategy to increase the reach of your content, and establish yourself and your company as a subject matter expert (SME).

Print out your latest info-graphic on industry trends on some marketing cards and bring them with you to your next networking event. Print out your top 10 blog posts and turn them into a book that you hand out to prospects when they visit your office. Bring your digital content into the physical world and use it to drive business.

Click here to find out how Rogue Print and Mail can create amazing saddle stitched booklets of your content

 

Use Cross-Media Marketing To Drive Traffic To Your Content

Cross-media marketing is a form of cross-promotion that allows you to leverage multiple channels to reach your marketing goals. So, for example, let’s say you’re trying to drive traffic to your corporate blog, where the bulk of your content is being stored. You could send out a mailer to your top customers that includes a custom URL inviting them to check out your blog.

The benefit of this strategy is that you can actually track the success of the campaigns. By using custom URLs, you’re able to see how many people were exposed to your content as a direct result of your mailer, and depending on the results, you can adjust future campaigns accordingly.

 

Use Print To Tie Into Content Marketing Training

If you want to be effective at content marketing, you need to stay on top of trends, and you need to get your team up to speed on how to effectively leverage content strategies to reach your marketing goals. And that means training.

Use print materials to develop a content marketing training program for your team. You can print training manuals that lay out your content goals and strategy, posters to hang in your marketing office with the do’s and don’ts of content marketing… whatever you feel will help your team succeed in developing and marketing great content.

It’s clear that content marketing is a marketing strategy that’s here to stay. And by tying it to your more traditional marketing strategies, like print, you’ll be able to maximize your impact and deliver the best results for your business.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Simple Do’s and Don’ts of Exhibiting at an Event

get-price-custom-exhibition-stand-154Depending on your industry, exhibiting at an event can be an effective way to connect with potential customers, educate them on your product or service, increase brand awareness and gather new, qualified leads.

But there’s definitely a right way to do events… and a wrong way.

Here are the do’s and dont’s of exhibiting to make sure you get the most out of your event:

 

DO Bring your A-Team

When you’re exhibiting at an event, you want to bring your A-Team: the people on your team who know your products and services in and out, who are so skilled at sales they could sell ice to an Eskimo and who you trust to be the face of your company.

 

DON’T Rely on New Team Members

While it’s certainly fine to bring new team members to exhibit at an event (in fact, it can be a great learning experience), you don’t want to rely completely on new team members. Since they’re new, they don’t have the kind of experience with your product or service that’s necessary to confidently represent your company to the public. You want to put your best foot forward at events, and putting a brand new team in charge will likely not get you the results you’re looking for.

 

DO Make a Visual Impact

At events, you’re often competing with multiple exhibitors for the attention of your customers. And that’s why you need to make a big visual impact.

Large posters and pull-up banners can grab the attention of your customers and draw them to your booth. Make sure your display is visually appealing, on brand and attention-grabbing for the most impact.

 

DON’T Fade Into The Background

The worst thing that you can do at an event is fade into the background. Without things like banners or posters to add visual interest, you’re going to end up unnoticed by your customers and you’ll likely see low foot traffic to your booth.

 

DO Bring Things For Your Customers

When people visit an event, they’re likely to connect with multiple customers, owners and salespeople. It can be a bit overwhelming, and often times people will forget names, brands and descriptions of products and services – even if they meet a company they’re interested in doing business with.

That’s why you always want to bring things for your customers to take with them so they have a physical reminder of who you are and what you do. Things like business cards with contact information and marketing brochures can help to jog their memory a few days after the event when they’re ready to follow up.

 

DON’T Show Up Empty Handed

Showing up to an event empty handed is risky. Without collateral on hand to give out to your potential customers, you’re likely going to lose a lot of leads and potential sales as people will likely forget you shortly after leaving your booth.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

How Print Supports Your Branding Efforts

print-branding-image

CLICK HERE TO SEE HOW WE CAN HELP WITH YOUR BRANDING

One of the most important areas of your business is branding. Who you are as a brand, how you position yourself in the market and how you share your branding with potential clients and customers are all part of the DNA of your business. Having a strong brand is essential in connecting with your audience, developing brand loyalty and ultimately driving sales and revenue.

Obviously, there’s a lot that goes into strong branding: great design, the right logo and color scheme, consistent messaging. But one area that’s sometimes overlooked but has the ability to contribute to your branding in a major way is print.

Here are a few ways that print can support your branding efforts:

 

EXPANDING YOUR BRAND EXPERIENCE

These days, a lot of branding takes place online – you brand your company website and social media profiles, and your potential clients visit those sites and become more familiar with your brand.

Supplementing your branding with a print campaign expands your brand experience to a new medium, so all of the branding that you built online is reinforced in your customer’s mind by the print campaigns.

For example, let’s say you’re a real estate company, and a potential customer visits your site. After reading through your blog, they experience your brand as a company that believes in giving back to the community. Then, they receive a printed mailer advertising a fundraiser that you’re holding for a local charity. The print campaign builds on the branding you established online and expands the brand experience from their computer to an actual, tangible piece of collateral.

 

INCREASING BRAND RECOGNITION

One of the cornerstones of marketing is the more that you can expose your audience to your brand, the better.  By leveraging all mediums – including print – in your branding, you increase your exposure, and as such, increase your brand recognition with your audience.

Print business cards with your logo and pass them out at industry events. Hang posters at local businesses where your customers frequently visit. Exhibit at trade shows and events, and include your branding on large posters and pull up banners.

Include your branding everywhere and in every way you can. This will strengthen your brand message and increase recognition within your target demographic.

 

REACHING NEW CUSTOMERS

Using print to support your branding efforts also gives you the opportunity to reach a new customer base. No matter how targeted your digital efforts, it’s impossible to get in front of every pair of eyes that could be a good match for your business. Print expands your reach and gives you another shot at reaching customers you might not be able to reach online.

For example, there might be a subset of your customers who aren’t internet savvy or don’t regularly use social media. If all of your branding efforts were digital, they might never become familiar with your brand and company. By using print, you’re able to increase your chances of getting your brand messaging to those customers by sending them mailers to their homes or hanging posters or information cards at local businesses.

The strongest companies take a 360 degree approach to branding. By using print to support your overall branding efforts, you’re able to strengthen your overall brand messaging, get in front of more customers and create a more comprehensive brand experience for your customers.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

CLICK HERE TO SEE HOW OUR DESIGN STUDIO CAN ASSIST WITH YOUR BRANDING REQUIREMENTS or

CLICK HERE TO SEE OUR 2016 PRINT PRICE GUIDE