The Best Opportunities For Wide Format Printing

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We’ve already covered why printing BIG makes a big impact and why you should incorporate wide-format printing into your current marketing and advertising strategy.

But HOW exactly should you incorporate printing big? Your wide-format printing strategy is going to be different than smaller scale projects; it’s not like you can pass a potential client a large poster the way you would a business card.

Here are some of the best opportunities for wide-format printing where printing big will have the most impact:

 

Expos

Industry specific expos are a great opportunity to get your business in front of the right clients and customers. But at a larger expo, there might be hundreds (even thousands) of exhibitors competing for the attention of your potential clients and customers. So in order to stand out, you need to make a visual impact. And there’s no better way to do that than with wide-format printing.

Print a large poster and use it as the backdrop for your booth. Have multiple pull-up banners framing the front of your table. You might even print a large sign to hang in a different area of the expo hall that points people toward where you’re exhibiting. The point is, wide-format printing makes a big impact and can help you stand out in a sea of exhibitors, so you’ll want to take full advantage.

 

Sponsored Events

If you’re sponsoring an event, you’ll typically have a lot of control over how the event is advertised and what print items will be used in the space on event day.  It’s the perfect opportunity to really get your branding out there – and that includes large scale print items.

Print a banner to hang at the entrance that features the name of the event and a “sponsored by” section that highlights your business. Hang posters advertising your products and services on the walls. Use pull-up banners to advertise the event schedule and prominently feature your logo and branding.  Put up a Media Wall to maximise presence for your brand in all photo opportunities.

As a side note, sponsored events are also a great way to leverage smaller scale printing. Be sure to have business cards on each table and if the event has a gift bag for attendees, be sure to stick in one of your marketing brochures.

 

Store or Office Fronts

When a potential client or customer walks into your store or office, you want to make a great first impression. And one of the best ways to do that is with a large, impactful piece of print collateral.

Hang a large poster of your corporate values in the seating area of your office. Print a large cutout of your mascot to greet customers as they enter your store. If you’re having a sale, print up a few pull-up banners to keep towards the front of your store letting them know which items they can save on.

 

Sporting Events

Sporting events and advertising have always gone hand-in-hand. But because there’s so much going on with the game, it can be hard to get your messaging to break through. And that’s why if you’re planning to advertise at a sporting event, you’ll want to go BIG.

Print a large banner advertising your business to hang from the fence of the local cricket ground with your company sponsorship. Print pull-up banners and position them by the entrance to the field. Look for big opportunities to advertise your products or services with wide-format printing that don’t take away from the game.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

 

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

 

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Reasons To Make Print The Star Of Your Cross Media Marketing Campaign

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Cross media marketing is a huge buzzword in the marketing world in 2017. Cross media marketing is the cross-promotional marketing strategy that ties together multiple mediums, both traditional and digital (like print, SMS messaging, social media, and PURLs), on a single campaign. By leveraging multiple channels – and having each channel work in tandem with the other – marketers are able to get “the best of both worlds” by targeting and reaching their audiences in a variety of ways.

A lot of companies put the majority of their efforts into digital channels. But if you overlook print, you’re missing out on a HUGE opportunity. Print is still one of the most effective ways to reach your audience, and by leveraging print, you’re able to drive your audience to your digital content and increase engagement across all channels.

Here are three reasons why you should make print the star of your cross media marketing campaign:

 

You’ll Reach A Wider Demographic

If you focus your entire campaign on digital channels, like social media, there’s a big demographic of people you’re not going to be able to reach.

It may seem hard to believe since digital marketing has taken center stage in recent years, but there’s still a large part of the population that prefers their communication the old-fashioned way: through print. And if your entire campaign exists online, you’re going to miss on connecting with those people.

By making print the star of your cross media marketing campaign, you’ll be able to reach a wider demographic. For example, let’s say you were deciding whether to send an email or a mass printed mailer. With the printed mailer, you’re able to reach a wider audience; not everyone has an email address (or an email address they check often), but virtually everyone has a mailbox. And by using traditional marketing methods, you can get your message into the hands of more people.

 

You Can Bring Your Marketing Message To Life

One of the major benefits of using print in your cross media marketing campaign is that it brings your messaging to life in a way that’s impossible to recreate on a screen.

With print, your audience gets to hold your messaging in their hands. They get to engage with it in a real and tactile way. When they’re interacting with your brand in the digital space, there’s always a degree of separation. A digital experience will never be as personal as a real-life experience. And the personal experience your audience gets when they get to interact with your messaging in the real world – and the positive sentiment it creates – can seriously boost the success of your campaign.

 

You Can Drive Your Audience to Digital Through Print

The best thing about making print the star of your campaign is that in addition to being a great marketing tool in its own right, you can also use it as a way to drive your audience to your digital efforts.

So, for example, you could send out a personalised mailer using Variable Data Printing and include a PURL, which would then bring your audience to a personalised digital experience, allowing you to interact with them across both print and digital channels. The same isn’t true for digital; it’s not like you can post something on your social media feed driving your audience to your print campaign.

Starting off with print allows you to make the most out of both your traditional and digital channels.

Cross media marketing is here to stay, and if you want to see major results on your campaigns, we highly recommend making print the start of your campaigns.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

The Best Opportunities For Wide Format Printing

hp_design_jetWe’ve already covered why printing BIG makes a big impact and why you should incorporate wide-format printing into your current marketing and advertising strategy.

But HOW exactly should you incorporate printing big? Your wide-format printing strategy is going to be different than smaller scale projects; it’s not like you can pass a potential client a large poster the way you would a business card.

Here are some of the best opportunities for wide-format printing where printing big will have the most impact:

 

Expos

Industry specific expos are a great opportunity to get your business in front of the right clients and customers. But at a larger expo, there might be hundreds (even thousands) of exhibitors competing for the attention of your potential clients and customers. So in order to stand out, you need to make a visual impact. And there’s no better way to do that than with wide-format printing.

Print a large poster and use it as the backdrop for your booth. Have multiple pull-up banners framing the front of your table. You might even print a large sign to hang in a different area of the expo hall that points people toward where you’re exhibiting. The point is, wide-format printing makes a big impact and can help you stand out in a sea of exhibitors, so you’ll want to take full advantage.

 

Sponsored Events

If you’re sponsoring an event, you’ll typically have a lot of control over how the event is advertised and what print items will be used in the space on event day.  It’s the perfect opportunity to really get your branding out there – and that includes large scale print items.

Print a banner to hang at the entrance that features the name of the event and a “sponsored by” section that highlights your business. Hang posters advertising your products and services on the walls. Use pull-up banners to advertise the event schedule and prominently feature your logo and branding.

As a side note, sponsored events are also a great way to leverage smaller scale printing. Be sure to have business cards on each table and if the event has a gift bag for attendees, be sure to stick in one of your marketing brochures.

 

Store or Office Fronts

When a potential client or customer walks into your store or office, you want to make a great first impression. And one of the best ways to do that is with a large, impactful piece of print collateral.

Hang a large poster of your corporate values in the seating area of your office. Print a large cutout of your mascot to greet customers as they enter your store. If you’re having a sale, print up a few pull-up banners to keep towards the front of your store letting them know which items they can save on.

 

Sporting Events

Sporting events and advertising have always gone hand-in-hand. But because there’s so much going on with the game, it can be hard to get your messaging to break through. And that’s why if you’re planning to advertise at a sporting event, you’ll want to go BIG.

Print a large banner advertising your business to hang from the fence of the local cricket ground with your company sponsorship. Print pull-up banners and position them by the entrance to the field. Look for big opportunities to advertise your products or services with wide-format printing that don’t take away from the game.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Why Printing Big Makes a BIG Impact

thinkbigfrontThere’s a saying that people use when they’re talking about making an impact: “Go big or go home”. And that’s never been more true then when you’re printing collateral for your business.

Large format printing makes a huge impact on customers, particularly at events. Here are some reasons why printing big makes a BIG impact and why you should consider it for your next event:

 

More Visual Impact

The first reason that printing big is the way to go is that it’s going to have a much higher level of visual impact than printing on a smaller scale.

When you’re exhibiting at an event, you’re competing with other exhibitors and vendors for the attention of the attendees. Without making a visual impact, you’re not going to grab people’s attention enough to make them want to connect with you instead of the booth on either side of you. Having large scale posters and pull up banners are attention-grabbing and make a big visual impact; this can mean the difference between your next customer or client stopping to learn more about your business or continuing on to another booth that’s more visually interesting and impactful.

 

More Messaging

Another benefit of printing on a large scale is that you have space to deliver more of your message. While you never want to over-clutter your printed materials, the fact that you have more space to play around with means that you’ll be able to share more of your messaging.

For example, let’s say you’re debating whether to print your display on a small, A4-sized poster to put on a table or a large pull-up banner to put next to the table. With the small poster, you can only include so much pictorial and text information; at a certain point, the text would be too small to read. However, by printing bigger, you can include larger & clearer images that have more immediate impact and ensure you are able to relay your message at a size that’s visible and readable to your customers.

 

More Memorable

You’ll also want to think about printing big because large scale printing is just more memorable to your clients and customers. From a display standpoint, bigger things (like print collateral) that are well laid out and impactful take up bigger space in our memories.

Let’s say you went to an event, and there were two graphic design companies you spoke to. One had a minimalist display with a few marketing cards and a small poster displaying their services. The other had two pull-up banners framing their table, a large poster with their logo hanging behind them and another large poster that displayed their services using bright, impactful colors.

Which are you more likely to remember?

When you want to make a big impact, it’s best to go big.

 

What Are Some Best Practices For Printing Big?

So now that you know you want to print big for your next event, here are some best practices to make sure you get the most out of your printing:

Stay On Brand

You want to make sure that everything you print is consistent with your overall branding. Even though printing big tends to lend itself to loud design and colors, if your brand is more corporate or uses muted tones and colors, you’ll want to honor that and not confuse your customers.

Don’t Over-clutter

When you’re printing large, it can be tempting to take full advantage and fill up every inch of space. But over-cluttering is just as damaging to your design and messaging when you’re printing big as it is when you’re printing small.

Print Big… But Also Print Small

Whatever you print big, you’ll also want to print small. Having flyers and brochures for people to  with them after your larger prints have made an impact, can help drive sales interactions to your business at a later date.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

To see our pricing on Posters, click here.

To see our pricing on Pull Up Banners, click here.

How To Tie Print Into Your Content Marketing

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If you’re at all involved in the marketing of your business, than you’ve heard the term “content marketing”. Content marketing, which refers to creating valuable and engaging content to build relationships with customers and drive sales, has been steadily increasing in popularity, and in 2016, content is KING.

Every business owner should be embracing the content marketing trend. But content marketing is only a piece of the marketing pie. And while content marketing should definitely be a focus, you need to tie it into your overall marketing strategy. And that includes print.

But how do you tie your print marketing efforts into your content marketing efforts?

 

Print Your Content

This one seems pretty obvious, but the biggest and most significant way to bridge your print and content marketing efforts is to physically print your content. When most people think of content, they think digital. And while it’s true that a lot of your content marketing efforts will take place online, printing your highest quality content and physically distributing it to your customers is a great strategy to increase the reach of your content, and establish yourself and your company as a subject matter expert (SME).

Print out your latest info-graphic on industry trends on some marketing cards and bring them with you to your next networking event. Print out your top 10 blog posts and turn them into a book that you hand out to prospects when they visit your office. Bring your digital content into the physical world and use it to drive business.

Click here to find out how Rogue Print and Mail can create amazing saddle stitched booklets of your content

 

Use Cross-Media Marketing To Drive Traffic To Your Content

Cross-media marketing is a form of cross-promotion that allows you to leverage multiple channels to reach your marketing goals. So, for example, let’s say you’re trying to drive traffic to your corporate blog, where the bulk of your content is being stored. You could send out a mailer to your top customers that includes a custom URL inviting them to check out your blog.

The benefit of this strategy is that you can actually track the success of the campaigns. By using custom URLs, you’re able to see how many people were exposed to your content as a direct result of your mailer, and depending on the results, you can adjust future campaigns accordingly.

 

Use Print To Tie Into Content Marketing Training

If you want to be effective at content marketing, you need to stay on top of trends, and you need to get your team up to speed on how to effectively leverage content strategies to reach your marketing goals. And that means training.

Use print materials to develop a content marketing training program for your team. You can print training manuals that lay out your content goals and strategy, posters to hang in your marketing office with the do’s and don’ts of content marketing… whatever you feel will help your team succeed in developing and marketing great content.

It’s clear that content marketing is a marketing strategy that’s here to stay. And by tying it to your more traditional marketing strategies, like print, you’ll be able to maximize your impact and deliver the best results for your business.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

How To Make An In-Person Impact On Your Audience

exhibition-hallFrom a marketing perspective, companies funnel a lot of resources into both digital and more traditional marketing strategies. But there’s one marketing area that many companies struggle with, and that’s in person marketing.

Interacting with potential customers and clients in person is a HUGE opportunity for a brand to make an impact and drive business. But a lot of businesses aren’t quite sure how to make that impact and how to the kind of lasting impression on people that turns them into long time customers.

Here are some tips on how to make an in-person impact on your audience that will leave people practically begging to do business with you:

 

BE PERSONABLE

The first key to making an impact when you have an in-person audience is to be personable. People like doing business with REAL PEOPLE, not with what they view as faceless corporations. And in-person events are the perfect opportunity to showcase the people behind your business.

Treat every person that approaches you with respect. Give them your undivided attention. Don’t make your presentation all about you – ask them questions, and then tailor your presentation to illustrate how your business can have a positive impact on them and solve their problems. Be personable, relatable and treat them the way that you’d treat a friend.

 

GET YOUR MESSAGING TIGHT AND RIGHT

The last thing that you want to do when you’re interacting with your customers in person is confuse them. When someone approaches you and asks “so what does your company do?” or “how can your business solve this problem?”, you need to have a clear and concise response that articulates your message and how you want to present yourself as a business.

Spend a solid chunk of time before any in person events reviewing and revising your messaging. Are there any points that feel unclear or need clarification? Is there any way to make your messaging more concise and to the point?

The clearer you can make your point – and the least amount of time you can spend making it – the bigger the impact your messaging will make on your audience.

 

MAKE A VISUAL STATEMENT

Perhaps the biggest impact you can make on your audience at in-person events is through visual means. Making a visual statement with large scale banners and posters can leave your audience with messaging and imagery that will completely WOW them and leave them wanting to do business.

Hang posters on the walls of the event space. Use pull-up banners by the entrance or next to your booth. Use engaging design that draws people in and speaks to who you are as a brand.

Using banners and posters to make a visual impact will draw more of your audience to you and give you greater opportunities to market to them and convert them into customers. If you need help designing and printing your posters and stand-up banners, be sure to reach out for a custom quote.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

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