10 Tips for Faster, More Efficient Direct Mail Marketing

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Direct mail is one of the most effective forms of marketing, and is definitely one that should not be overlooked. Some agencies may view direct mail campaigns as being a waste of time and money, but they are actually anything but. Getting the right message out to prospective buyers and sellers is critical,  and direct mail marketing helps real estate agents do exactly that – and on a frequent basis.

With effective direct mail campaigns, real estate agencies are able ensure they capture their reader’s attention, and compel them to take action that will lead to a sale.

Here are 10 surefire direct mail marketing tips to help you convey the message you want to get across – in the way you need.

1: Minimize the use of buzzwords

Phrases and words like “360-degree”, “below market value”, “no money down”, “no mortgage needed”, and “FREE!” may sound like great content marketing buzzwords, but they actually send up red flags for your readers.

Cut down on the use of buzzwords, and your mailer will seem more professional and sound less like a sales pitch. It’s best to sell to a client without actually sounding like that is what you are doing.

2: Use short copy to keep the reader engaged and interested

Advertising copy directed toward Australian adults should be written at a reading grade of 9 or below. This can be done by using shorter words and sentences, and creating content with the lowest word count possible.

By hiring a professional writer who will keep this mind when creating copy, real estate agencies are far more likely to reach their target buyers and sellers.

3: Hire a professional printing company or service

Working with a professional print and mail company will not only save real estate agencies precious time that could be better spent closing sales, but it will also ensure their marketing pieces look more professional.

Professional print and mail companies offer a wide range of designs, a vast array of print solutions, and the best mailing solutions to fit your budget and the size of your mailer. Their experience and service ensure your direct mail marketing pieces look attractive, compelling, and professional, whilst maintaining your brand standards including fonts and colour requirements.

4: Include a reply card, or type of contact method

At its most basic level, a direct mailer should include an envelope and a letter or a an addressed  of some sort. It’s best, though, to make sure to also include a reply card or some other type of order form, or something directing the prospect to your website to fill in more details about themselves.

With technology being the way it is, most direct marketers are beginning to use landing pages for their responses. While this is a great method that should not be overlooked, it’s still best to include reply cards as an additional option. Landing pages are great, but giving prospective clients choices will go a long way.

In your direct mail marketing campaigns, you will want to include multiple response avenues – landing page, phone number, and a reply card or form. Even if you don’t expect the majority of your readers to use the reply card (as opposed to the other response channels), it still serves as a tangible reminder that they should respond. Combine this with a direct call-to-action within your copy, such as “Complete your details for the chance to win an IPad”, and the prospective client is far more likely to follow through with contact.

5: End a page in the middle of a sentence

Rather than going all the way to the end, end a page of copy in the middle of a sentence. This encourages prospective clients to keep reading along, and the action of actually turning the page, turning the card over, or opening the brochure, will keep the reader engaged. They will be more compelled to follow the call-to-action, since they have been actively involved in your mailer.

6: Use a compelling “P.S.” in your copy

“P.S.,” which stands for “Post Script” is actually one of the most frequently read parts of sales copy, and is a very effective means of compelling readers to take action.

Since the “P.S.” originated in letter correspondence, it has a more personal and humanistic feel to it. This makes it easier for clients to trust your agency brand, or individual real estate agent. It stands out, and grabs the reader’s attention.

7: Personalize the mailer as much as possible

By including a photo of yourself or another real estate agent from your team, you create a personal relationships of sorts with your prospective client. Take your target reader into account when selecting the image to use for your mailer. Would it be better to use an image of your agency, or an individual agent?

8: Include headlines and calls-to-action that create excitement

By getting readers excited about your content, the readers will be more likely to take action (using the reply card) if they see a direct benefit to doing so. By making your readers feel as though they will be missing out if they do not take action, you are compelling them to follow your call-to-action.

9: Include your website address on all advertisements

By including this modern contact information, your credibility and authority are increased. In this day of technology, your agency could be viewed in a negative light, or thought to be a scam, if you do not have the web address for your website listed. It also appears more professional than just a phone number would, and it helps boost your website traffic.

10: Bulk up your mailer

It has been proven that lumpy mailers get more attention than crisp and flat mailers. Oddly shaped envelopes are for more likely to be opened because they are interesting and pique the reader’s curiosity.

Putting It All Together

By using direct mail marketing, real estate agencies are able to save money, track their results, and target their advertising campaigns. Incorporating direct mail marketing into your marketing strategy will help guarantee you get the results and prospective buyers you are looking for. Increase the effectiveness of your marketing campaign by following the ten surefire tips mentioned above.

At Rogue Print and Mail, we have invested in incredible software that allows us to run highly personalised direct mail marketing campaigns, which take into account the aforementioned tips and benefits. Fully integrated campaigns that allow you to gather more and better data regarding your potential clients, and in turn, then allows you to market in a more targeted manner than ever before.

5 Direct Mail Marketing Secrets for Effective Marketing on a Tight Budget

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Even with the massive switch to email marketing campaigns, direct mail remains the most effective form of real estate marketing. It’s the ideal solution for lead generation and nurturing, personalisation, and creativity. With direct mail marketing, it’s possible to run everything from simple sales letters to more creative pieces that really get the reader’s attention. Each piece looks unique, and is more likely to be opened than an email.

While direct mail marketing is incredibly effective, it can also be quite pricey compared to email or letterbox drop marketing. Real estate agents and their companies must take into account: Their targeted list, the graphic design that goes into it, the paper and supplies being used, the printing and production, the mailing process, and the postage. It all starts to really add up, and cost quite a bit from start to finish.

How do you create powerful direct mail marketing campaigns on a tight budget? There are five secrets marketers don’t want you to know, and they will all help improve your return on investment (ROI).

Secret # 1: Be Innovative and Visual

It’s important to get a sense of what works and what doesn’t, so incorporating bold statements and bright colors can be highly effective. At the same time, you want to avoid insulting the intelligence of your leads by including big statements like, “MONEY BACK GUARANTEED,” or other such phrases. Yes, they are eye-catching. However, they also make your entire mailer look like a scam or piece of junk mail. Junk mail goes in the bin, which means you just lost money on that mailer.

If you are able to work with a graphic designer, freelance designer, or other artistically-inclined internal employee, you will able to save money. Graphic designers will know how to design your piece for maximum response, and can tell you how your idea should look in order to be most effectively executed. Since your campaign will have a better success rate with professionally designed pieces, you would end up saving money.

Secret # 2: Your Readers Don’t Know Everything

When designing and mailing your campaigns, you want to ensure each piece is personalized. Use the data you have been collecting on your leads, and use that to design each piece of direct mail that is sent out.

Since the design will be based off their own information, it will be relevant to them. The more relevant something is, the more likely your leads will be to engage with it. Even then, your readers don’t know everything. Your mailer should be compelling enough for them to want more information – the sort of information ONLY YOU can provide.

You know which houses are hot right now, and which properties would best suit your prospective client. Prove that in the mailer, and then include updated contact information for yourself or your agency. Include a call-to-action along with that information, and you will have a higher success rate – which brings us to secret number three.

Secret # 3: Use Call-to-Actions Within Your Mailers

If you want your reader to do something, tell them exactly what you want them to do by including a “call-to-action.” They will read along, stay engaged, and then be compelled to take action. That is exactly what effective advertising is designed to do, and exactly what you want yours to be doing. The call to action can be anything from a special offer, to a prize, that encourages the reader to take the action you are requesting of them.

Secret # 4: Consider the Medium

You could have the best information in the world, and even have it paired with the most eye-catching headlines. None of that would matter, though, if your mailers are printed on inferior paper or by inexperienced printing companies.

It’s important to invest in a professional print and design companies to not only save you money, but in order to avoid stress and frustration later on in the future. When it comes to printing companies, you will be able to send out thousands of flyers and letters for that new hot property, all without getting stressed out and falling behind.

Professional print and design firms have the equipment that allows them to print those larger jobs for clients, at extremely cost-effective rates. They will help you produce mailers that are marks above the rest. When it comes to lead generation and nurturing, this is essential.

Secret # 5: Personalise Each and Every Piece

Taking the time to personalise each piece – as suggested by Secret # 2 – can certainly be timing consuming. However, it’s the most effective way to stretch your direct mail marketing budget. Because the mail is going to be relevant to each specific reader, they are more likely to open it and follow your call-to-action. This will increase your return on investment.

When it really comes down to it, return on investment is far more important than cost. These secrets will all help you send out effective direct mail marketing campaigns on a budget, but will not cut down on your return on investment. To build it up, you need a great strategy, targeted lead list, and a compelling message.

Putting It All Together

By using direct mail advertising, real estate agencies are able to save money, track their results, and target their advertising campaigns. Incorporating direct mailing into your marketing strategy will help guarantee you improve your return on investment, and turn those leads into clients.

Further, as a printer with an understanding of the Australian postal systems, Rogue Print and Mail will be able to achieve significant savings of up to 40% on your postage costs – savings that can virtually off-set the cost of conducting the printing through us.

 

At Rogue Print and Mail, we have invested in incredible software that allows us to run highly personalised direct mail advertising campaigns on a budget. Fully integrated campaigns that allow you to gather more and better data regarding your potential clients, and in turn, then allows you to market in a more targeted manner than ever before.

We are a print, design, signage, and mail-house company with a combined team experience of over 40 years within the print industry. Pair this with state-of-the art print and finish equipment, and our passion for bringing you the most efficient and cost effective solutions available, and you have a print partnership you can count on!

Check out our online print ordering website, www.rogueprintandmail.com.au, for more information about our services. Give us a call on 1300 65 85 00 for a quote, or send us an email at quotes@rogueprintandmail.com.au.

W

e look forward to working with you!

Benefits of Direct Mail Advertising for Real Estate Agents

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Want to get more listings and expand your audience reach? Direct mail advertising is the way to go.

Direct mail advertising involves a vast array of different marketing materials, such as brochures, postcards, catalogues, newsletters, and more. Businesses of all sizes are aware of the effectiveness of direct mail advertising, but real estate agents stand to benefit significantly from direct mail advertising campaigns.

If you’re looking for an effective, fast, and affordable way to get noticed in your listing region, direct mail advertising is the best method for your agency. Through direct mailing, you will be able to bring in more leads and listing opportunities, thereby increasing your chances of boosting your revenue (and reputation) through sales.

Direct Mail Offers Targeted and Trackable Advertising

 

Direct mail advertising is targeted and trackable, which makes it one of the most powerful methods of advertising available.

Targeted advertising involves advertisements and mailers being sent to certain people, based on traits that include demographics, behavioral factors, and more.

By allowing real estate agents to pinpoint the most likely buyers and sellers by region and other demographics, the success of this type of advertising is easy to measure. Agencies sending out direct mail advertisements are able to keep track of exactly how many mailers were sent out, as well as how many new leads and listing prospects were gained from the campaign.

Tracking your direct mailing campaign

It’s important to track your advertisements, since doing so will give insight into just how effective your campaign was. Focusing on what works best, and spending your budget in the most effective way, is the key to successful direct mail advertising.

Tracking your results means you are able to see what prospective buyers were most interested in, what got the most engagements, and what led to the most listings. From there, you will have the information you need to focus on the things that will turn browsers into buyers. This will help your agency avoid spending money on the things that didn’t work.

There are numerous ways to track your direct mail campaign, including using a dedicated URL/landing page, implementing QR codes, offering coupons, and sending out reply cards.

Direct Mailing is Affordable and Fast

Direct mail costs far less than other types of real estate advertising, such as within magazines or on the radio. By working with a reliable printing company, real estate agents are able to save time and focus on selling, rather than on marketing. With a reliable service, direct mail advertisements are able to be designed, proofed, printed, and sent out in very little time and for rates that won’t break the bank.

In fact, the price of a stamp for a single small envelope has increased from 70c to $1.00 – a massive increase in costs. By going through a reliable printing company, like Rogue Print and Mail, you will work with a team that has a detailed knowledge of Australia Post systems, and the use of bulk mailing rates. This will afford savings up to 45% when it comes to mailing costs – a significant saving that can almost off-set the cost of printing the advertisements.

Tips for Successful Direct Mail Advertising

Effective direct mail campaigns capture the attention of the recipient, get them to read the content, and compel them to follow the call-to-action. While there are many different ways to design and implement an advertising campaign, here are some tips to help you make your real estate marketing campaign as successful as possible:

  1. Have a goal and target audience in mind for each direct mail advertising campaign. The more relevant your content is to each person, the more likely they are to respond.
  2. Use personalization, strong headlines, and vivid imagery. Keep the design simple, and make the content easy to skim.
  3. Include relevant contact information, such as your agency’s logo, your agent name, phone number, website URL, and links to social media profiles.
  4. Give incentives to your readers. Demonstrate value through discounts, coupons, and other deals. People often compare real estate agents before deciding which one to go with, so it’s important to give them a reason to pick you over someone else.
  5. Maintain brand consistency. Your brand should set your real estate agency apart from your competitors. Make it easy for prospective buyers to identify your value, and to see the energy behind your content.

Putting It All Together

By using direct mail advertising, real estate agencies are able to save money, track their results, and target their advertising campaigns. Incorporating direct mailing into your marketing strategy will help guarantee you get the results and prospective buyers you are looking for.

At Rogue Print and Mail, we have invested in incredible software that allows us to run highly personalised direct mail advertising campaigns, which enable you to achieve all the things I have talked about above, and so much more.  Fully integrated campaigns that allow you to gather more and better data regarding your potential clients, and in turn, then allows you to market in a more targeted manner than ever before.

We are a print, design, signage, and mail-house company with a combined team experience of over 40 years within the print industry. Pair this with state-of-the art print and finishing equipment, and our passion for bringing you the most efficient and cost effective solutions available, and you have a print partnership you can count on!

Check out our website, www.rogueprintandmail.com.au, for more information about our services. Give us a call on 1300 65 85 00 for a quote, or send us an email at quotes@rogueprintandmail.com.au to book an obligation free discussion with myself or one of my expert team!

We look forward to working with you!

How To Develop A Cross Media Marketing Strategy

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Cross media marketing is one of the hottest trends in the marketing world in 2017, and when you have the right strategy, it can be an incredibly innovative, effective, and lucrative way to connect with your customers.

But if you’re new to the cross media marketing game, coming up with a strategy might seem daunting. With so many moving parts to consider (different media channels, different KPIs, different customer bases), coming up with an effective cross media marketing strategy that delivers the kind of results you’re looking for is definitely a challenge.

But it doesn’t have to be. Once you know which areas to consider, developing a cross media marketing strategy is just a simple matter of checking off the boxes.

Let’s take a look at how to develop a cross media marketing strategy:

 

Define Your Goals

Before you do anything else, it’s imperative that you define your goals for your cross media campaigns. If you don’t know your metrics for success, it will be impossible to measure how well your campaign performs.

Ask yourself “what results do I hope to gain from this campaign?” Is it driving sales for a new product? Getting more opt-ins for your email list? Increasing brand recognition by appearing on larger media channels? Define what success means to you and then define the metrics that you’ll measure that success against; so, for example, a successful campaign might mean 10K+ new email subscribers or $1mil in sales for your new product.

 

Get To Know Your Audience and Choose Your Media Accordingly

Before you start putting your cross media marketing campaign into play, it’s also important to get to know your audience so you can optimise your strategy to get results from your particular demographic. Different customers will respond differently to different media channels, and you want to plan your campaign accordingly.

So, for example, if you’re targeting a millennial audience that’s heavy on mobile, you would likely want to consider social media, PURLs, and SMS messaging as effective channels to reach your target demographic. If you’re targeting an older audience who’s traditionally less tech-savvy, you might want to focus on more traditional media channels like print or TV.

 

Develop Your Campaign

Once you’ve got your KPIs, audience, and media channels locked in, it’s time to actually develop your campaign and create the content you’re going to push out from each channel.

The most important piece of a successful cross media marketing campaign is consistency across channels. So even though you’ll be pushing out different content on say, social media and print, you still want to create a consistent brand experience across all channels to give your campaign a cohesive feel.

 

Track Your Channels and Metrics

Once your campaign is out into the world, it’s important that you track all of your data and metrics. Obviously, you’ll need to track response rate on all channels, but you’ll also want to keep an eye on other metrics, like the time of day people are most likely to respond and which channels are connecting best with specific sectors of your audience. When you have that data, it allows you to…

 

Optimise

Take your data and metrics and use them to continually optimise your strategy to improve your results and response rate. The best campaigns are the ones that evolve to meet the needs of their audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality cross-media marketing, graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  
I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross-media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Why You MUST Include Integrated Cross Media Marketing In Your Marketing Strategy

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If you keep up with news in the marketing world, there’s a term you’ve likely heard being buzzed about for the past few years: cross media marketing.

Cross media marketing is a marketing strategy that leverages multiple channels, both traditional and digital. While similar to multimedia marketing, which delivers the same marketing message across multiple channels, cross media marketing differs in that it leverages each channel to drive customer behavior and interactions across all mediums.

And if you want to drive serious success in your marketing campaigns in 2017 and beyond, cross media marketing is a must-do. Here are three reasons why you MUST include integrated cross media marketing in your marketing strategy:

 

It Creates A Personalised Experience For Your Customers

One of the major benefits of cross media marketing campaigns is that you have the ability to create a unique and personalised experience for each customer.

By leveraging strategies like PURLs (personalised URLs), which create a unique and personalised landing page for each client, or VDP (variable data printing), which personalises digital communications in real-time to give each user an experience that feels specifically tailored to them, cross media marketing offers the opportunity to customise customer experience. And the more your customers feel that your content and marketing messaging speaks to them specifically, the more customers you’ll be able to convert.

 

It Gives You The Opportunity To Connect With Your Customers Across Multiple Channels

Cross media marketing also presents the unique opportunity to deliver your content and marketing messaging from each campaign across a number of channels. By diversifying your content channels, you increase the probability of getting your message in front of the right person.

By leveraging multiple channels, you also get the opportunity to strengthen your branding by creating a consistent experience across all channels. So, when your customers interact with you across each channel – perhaps first it’s on social media, then through a personalised mailer, then through a video ad or an SMS message that takes them to a PURL – you’re strengthening your brand messaging and solidifying the experienced for them.

 

It Bridges The Best Of Both Worlds

Cross media marketing is a must if you’re targeting a wide demographic (like milennials to baby boomers) because it bridges the best of both worlds: traditional and digital marketing.

By leveraging both traditional (like print) and digital (like mobile) channels, you’re able to cover all your bases and ensure that you’re not alienating any of your audience by focusing solely on a marketing channel that doesn’t connect with them.

So, for example, if you focused on strictly on traditional marketing channels, you might miss connecting with a more tech-savvy crowd, while if you focused strictly on digital channels, you would miss out on connecting with the more traditional folks. By having a cross media marketing strategy, you cast a wider net that ensures you capture all your customers, no matter what channel they prefer. And because cross media marketing drives specific interactions between channels, you’re also encouraging your customers to interact with you across all channels, including ones they might not be as familiar with, which increases their engagement with your brand.

 

It Gives You Valuable Insights Into How To Drive Revenue

One of the biggest reasons you must consider adding cross media marketing to your overall marketing strategy is because it gives you valuable insights into customer behavior and how to better drive revenue. By looking at your response rate (and where those responses are coming from), you can gather which marketing channels connect best with your audience, how to best deliver your marketing messaging, and how to continually optimise your campaigns to drive more revenue. The metrics on cross media marketing campaigns are incredibly powerful and can help you generate more revenue with your campaigns.

If you want to see real results in your marketing campaign, you must include integrated cross media marketing in your marketing strategy. By integrating print, traditional, and digital channels, you’ll

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality cross-media marketing, graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross-media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Cross Media Marketing: How To Bridge Print and Digital To Drive Results

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The beauty of cross media marketing campaigns is that they leverage multiple channels – both digital and traditional – to effectively connect with more people in more ways.

When done well, cross media marketing campaigns can drive better results than traditional or digital marketing strategies alone. But how do you pull off a cross media marketing campaign? How do you bridge traditional methods (like print) and digital methods to drive results and hit your campaign goals?

Here are three ways to bridge print and digital to drive results and get the most out of your cross media marketing campaigns:

 

Create A Consistent Brand Experience

The most important part of any successful cross media marketing campaign is consistency. When you’re interacting with your customers across multiple channels and mediums, it’s important they have a consistent brand experience no matter where and how they interact with you.

For example, let’s say you sent out a personalised mailer that included a PURL that tied into a social media campaign. Your mailer, the landing page for your PURL and your social media channel should all have a consistent look and feel; you should use similar colours, fonts, graphics, copy, and other elements so each part of your campaign (and each channel) feels like part of a greater whole. If your mailer has a certain branding that’s totally different from your PURL landing page which feels completely disconnected from your social media presence, you’re going to confuse your audience – which will hurt results.

 

Use Print To Drive Your Audience To Digital

One of the best ways you can successfully bridge traditional and digital methods in your cross media marketing campaigns is to use print to drive your audience to your digital channels.

We already mentioned using a print mailer to send your audience to a PURL, but there’s so many other ways you can leverage print to drive digital results. If you’re running a local campaign, you could hang a billboard or other big signage around town that drives curious passerby’s to your social media profile or to an opt-in form to learn more about your campaign. Or, you can add QR codes to your marketing cards, where your customers can scan the code into their phone and use it to unlock campaign-specific messaging, coupons, and other special offers.

Using print as a way to drive more traffic to your digital channels is an effective method for increasing the results on your cross media marketing campaign.

 

Think Outside Of The Box

The most effective cross media marketing campaigns are the ones that are both unique and memorable. If you want your campaign to have a serious impact, think outside the box and brainstorm creative ways you can leverage print and digital to reach more customers, get more results, and drive more revenue.

For example, let’s say you were a new restaurant looking to grow your social presence through a cross media marketing campaign. While you would obviously want to funnel a number of your resources towards digital strategies, thinking of creative ways to tie in print could drive new followers you might not have otherwise reached. Maybe you partner with a local juice shop and have them pass out cards to their guests which include your social media URL, where they can enter to win a free dinner for two. Or, maybe you put a text code on your menu where diners text to get a link that sends them straight to your social profile. The possibilities with cross media marketing are virtually endless; you just need to be creative, think outside of the box, and come up with innovative ways to reach your customers.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Reasons To Make Print The Star Of Your Cross Media Marketing Campaign

Print Button

Cross media marketing is a huge buzzword in the marketing world in 2017. Cross media marketing is the cross-promotional marketing strategy that ties together multiple mediums, both traditional and digital (like print, SMS messaging, social media, and PURLs), on a single campaign. By leveraging multiple channels – and having each channel work in tandem with the other – marketers are able to get “the best of both worlds” by targeting and reaching their audiences in a variety of ways.

A lot of companies put the majority of their efforts into digital channels. But if you overlook print, you’re missing out on a HUGE opportunity. Print is still one of the most effective ways to reach your audience, and by leveraging print, you’re able to drive your audience to your digital content and increase engagement across all channels.

Here are three reasons why you should make print the star of your cross media marketing campaign:

 

You’ll Reach A Wider Demographic

If you focus your entire campaign on digital channels, like social media, there’s a big demographic of people you’re not going to be able to reach.

It may seem hard to believe since digital marketing has taken center stage in recent years, but there’s still a large part of the population that prefers their communication the old-fashioned way: through print. And if your entire campaign exists online, you’re going to miss on connecting with those people.

By making print the star of your cross media marketing campaign, you’ll be able to reach a wider demographic. For example, let’s say you were deciding whether to send an email or a mass printed mailer. With the printed mailer, you’re able to reach a wider audience; not everyone has an email address (or an email address they check often), but virtually everyone has a mailbox. And by using traditional marketing methods, you can get your message into the hands of more people.

 

You Can Bring Your Marketing Message To Life

One of the major benefits of using print in your cross media marketing campaign is that it brings your messaging to life in a way that’s impossible to recreate on a screen.

With print, your audience gets to hold your messaging in their hands. They get to engage with it in a real and tactile way. When they’re interacting with your brand in the digital space, there’s always a degree of separation. A digital experience will never be as personal as a real-life experience. And the personal experience your audience gets when they get to interact with your messaging in the real world – and the positive sentiment it creates – can seriously boost the success of your campaign.

 

You Can Drive Your Audience to Digital Through Print

The best thing about making print the star of your campaign is that in addition to being a great marketing tool in its own right, you can also use it as a way to drive your audience to your digital efforts.

So, for example, you could send out a personalised mailer using Variable Data Printing and include a PURL, which would then bring your audience to a personalised digital experience, allowing you to interact with them across both print and digital channels. The same isn’t true for digital; it’s not like you can post something on your social media feed driving your audience to your print campaign.

Starting off with print allows you to make the most out of both your traditional and digital channels.

Cross media marketing is here to stay, and if you want to see major results on your campaigns, we highly recommend making print the start of your campaigns.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.