What To Do If You Need A Print Job…. QUICKLY

What to do if you need a print job quickly IMAGE

In a perfect world, you know far in advance when you need your marketing brochures, flyers or business cards for your team printed. You have plenty of time to design, edit and push the project through to printing.

But let’s be honest: we don’t live in a perfect world. And there will definitely be a time in your business where you need a project printed IMMEDIATELY.

So what do you do if you need a print job… quickly?

 

Have A Print Partner In Your Pocket

Now, this is one that you’ll need to cover BEFORE you need a rush print job, but if you print on regularly, you should find a print partner that you can work with on an ongoing basis. Sourcing a print partner takes time, and when you find yourself in a situation where you need a print job completed quickly, you don’t want to waste days or weeks interviewing and finding the right person for the job.

When you’re interviewing print partners, make sure that you ask them about how they handle rush jobs. Are there any additional fees if you need your print project completed in 24 hours? What happens if you need a print project on off hours or on the weekend? What systems and processes do they have in place to make sure that you get your print projects on time, every time?

Taking the time to find the right print partner BEFORE you need a print job in a hurry will save you major headaches when that time inevitably comes.

For more tips on finding the right print partner, check out 5 Things To Look For In Your Print Partner.

 

Use Print Templates

For most print jobs, there’s no need to reinvent the wheel. And the general layout of things like marketing cards, direct mailers and business cards won’t change much from project to project. And just like your graphic design partner, your print partner should have a variety of templates of standard jobs that you can easily customize when you’re pressed for time.

Using templates significantly speeds up the printing process. Rather than developing your print layout from scratch, you can simply insert the text and image that you need and get your project from conception to print quickly and easily.

 

Use Your Online Ordering Portal

One of the biggest time savers when you need a print job done quickly is an online ordering portal. Online ordering portals should be a non-negotiable with your print partner; they make the process quicker, easier and more convenient.

Ordering through an online portal speeds up the process in a number of ways. First of all, it eliminates the need for unnecessary emails; the portal organizes all of the communication and edits for your print project and makes it readily accessible (and in one place) for you and your printer.

It also ensures that your rush print job doesn’t fall through the cracks. For example, if you have a last minute print job on a Friday night, your printer isn’t likely expecting to hear from you. An email might get lost in the shuffle. But if you order through the online ordering portal, the ball will automatically start rolling and your print partner will be notified that you have a project that you need done STAT.

With the right print partner in place, getting your rush print job finished quickly should be an easy and pain free process.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Advertisements

3 Ways Rogue Print Makes Your Life Easier

Print Partner Makes your Life Easier Image

It seems that in business, for every box you check off on your To Do list, three more quickly take its place. Running a business is a lot of work, and delegating tasks is crucial to your business’ success (not to mention your sanity).

One area that you’ll definitely want to hire out is a print partner. For major print jobs, you’re going to want to bring in a professional that can get your job done quickly and professionally – and save you the hassle of trying to manage the process on your own.

Here are 3 ways your print partner can make your life easier:

 

Technology

The biggest benefit you’ll find in working with a print partner versus trying to manage a print job on your own is technology. Unlike you, printing is all your partner does – he or she is in the business of print, and as such, they’re likely to have significantly better printing technology than your office does. And printing with the right technology is going to make your life a lot easier.

Using the latest in technology will ensure that your print job gets done quickly, your coloring is perfect and your images and text are sharp. The right printer and ink that leverages the latest in technology is going to give you higher resolution, higher color saturation and a better finish than a run-of-the mill print setup.

 

Expertise

Your print partner is also going to bring a certain level of expertise that’s going to make your life – and job – a lot easier. Unless you’re a printer yourself, there’s a lot that you don’t know about the print industry, and what we don’t know can definitely hurt us.

Your printer is going to be able to give you advice on a number of print related topics, like what type of paper you should use for your print job or how what type of turnaround you can realistically expect on your next major print. If you work with a print partner who has experience in your industry, they’ll also be able to give you insight on more industry specific topics, like what layouts typically perform best for marketing brochures, flyers and business cards.

Working with a print partner with experience in your industry will also make your life easier by cutting down the time it takes to complete projects; if they’ve worked in your industry before, ask if they have any pre-created print templates for typical industry print jobs that you can customize for your needs.

 

Convenient Ordering

And last but not least, your print partner can make your life a whole lot easier if they have the right ordering system. An online ordering portal is a game changer in the printing industry, and it can and will save you time, money and headaches throughout the print process. Before signing on with a print partner, make sure they have a portal that they use with their customers.

Through the online ordering portal, you can track all of your communication with your printer (including suggestions and edits) in one place, eliminating the need to spend time searching through your inbox. You can also reorder a past print job anytime you need a reprint or put through a rush order during off hours.

Working with any outside vendor, including your print partner, should make your job easier, not harder. When you’re choosing a print partner, make sure that they have the technology, expertise and convenient processes in place that you need for a smoother and more seamless print experience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

 

For more information on how we can help you maintain your sanity, click here to book a time for  Keith, our Client Success Manager, to call you to discuss how we can help you maintain your sanity!

 

To see our 2017 price list, click here

 

Or to discuss your requirements with one of our team, email us at quotes@rogueprintandmail.com.au or call 1300 65 85 00.

Elements Of A Great Door Hanger

Door Hanger Image

Door hangers are a cornerstone in any successful real estate marketing campaign. They’re an ideal choice for a number of reasons; they’re effective, they’re affordable to print and, unlike mailers, you can pretty much guarantee that your message will be seen by your potential clients, as you’re hanging it right on their front door.

But what are the elements of a great door hanger? What do you need to include if you want to get the results you’re looking for from your campaign?

 

Perfect Sizing

The first element of a great door hanger is the size. You want to be sure that you choose a size that’s going to grab people’s attention and is large enough to properly display your message, but isn’t large enough to be considered an eyesore or to look overwhelming on their door.

Typically, door hangers come in 3 sizes: 99mm x 210mm, 148mm x 210mm and 105mm x 297mm”. If your door hanger is going to include a lot of text, then using the wider door hanger size will allow you to include more of your copy without looking crowded. The vertical door hangers are great for showcasing properties or other campaigns that are more image focused.

 

The Right Type of Design

Another element that you’re going to want to pay attention to is the design of your door hanger. There are certain elements that you want to include to make sure that your hanger campaign has a maximum impact on your potential clients.

Keep in mind that a lot of people are going to quickly glance at your door hanger, pull it off their door and follow the immediate instinct to throw it away. You really only have a cursory glance to grab their attention, so you want to make sure that your design uses colors, type and a layout that catches their eye, branding they will connect and identify with and some sort of “hook” that will keep them interested enough to read through your message.

Your print partner should have a variety of door hanger templates for you to choose from that have been tried-and-tested to grab your potential client’s attention and deliver results.

 

A Special Offer

Typically, that “hook” should be a special offer. You want to include some sort of incentive for them to follow up on your door hanger campaign and get in touch.

When you’re planning your door hanger campaign, set measurable goals of what you’re hoping to achieve, like getting 10% of homes you canvas to visit your website and fill out an inquiry form. Then, make your special offer directly relate to that goal.

For example, you could offer a certain percentage off of closing costs or a free home appraisal if your clients use an exclusive code found on your door hanger. Not only will this give them extra incentive to follow through on your call to action, it also helps you track your campaign and how close you are to meeting your goal.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Cross Media Marketing: How To Bridge Print and Digital To Drive Results

PrintAndDigital

The beauty of cross media marketing campaigns is that they leverage multiple channels – both digital and traditional – to effectively connect with more people in more ways.

When done well, cross media marketing campaigns can drive better results than traditional or digital marketing strategies alone. But how do you pull off a cross media marketing campaign? How do you bridge traditional methods (like print) and digital methods to drive results and hit your campaign goals?

Here are three ways to bridge print and digital to drive results and get the most out of your cross media marketing campaigns:

 

Create A Consistent Brand Experience

The most important part of any successful cross media marketing campaign is consistency. When you’re interacting with your customers across multiple channels and mediums, it’s important they have a consistent brand experience no matter where and how they interact with you.

For example, let’s say you sent out a personalised mailer that included a PURL that tied into a social media campaign. Your mailer, the landing page for your PURL and your social media channel should all have a consistent look and feel; you should use similar colours, fonts, graphics, copy, and other elements so each part of your campaign (and each channel) feels like part of a greater whole. If your mailer has a certain branding that’s totally different from your PURL landing page which feels completely disconnected from your social media presence, you’re going to confuse your audience – which will hurt results.

 

Use Print To Drive Your Audience To Digital

One of the best ways you can successfully bridge traditional and digital methods in your cross media marketing campaigns is to use print to drive your audience to your digital channels.

We already mentioned using a print mailer to send your audience to a PURL, but there’s so many other ways you can leverage print to drive digital results. If you’re running a local campaign, you could hang a billboard or other big signage around town that drives curious passerby’s to your social media profile or to an opt-in form to learn more about your campaign. Or, you can add QR codes to your marketing cards, where your customers can scan the code into their phone and use it to unlock campaign-specific messaging, coupons, and other special offers.

Using print as a way to drive more traffic to your digital channels is an effective method for increasing the results on your cross media marketing campaign.

 

Think Outside Of The Box

The most effective cross media marketing campaigns are the ones that are both unique and memorable. If you want your campaign to have a serious impact, think outside the box and brainstorm creative ways you can leverage print and digital to reach more customers, get more results, and drive more revenue.

For example, let’s say you were a new restaurant looking to grow your social presence through a cross media marketing campaign. While you would obviously want to funnel a number of your resources towards digital strategies, thinking of creative ways to tie in print could drive new followers you might not have otherwise reached. Maybe you partner with a local juice shop and have them pass out cards to their guests which include your social media URL, where they can enter to win a free dinner for two. Or, maybe you put a text code on your menu where diners text to get a link that sends them straight to your social profile. The possibilities with cross media marketing are virtually endless; you just need to be creative, think outside of the box, and come up with innovative ways to reach your customers.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Reasons To Make Print The Star Of Your Cross Media Marketing Campaign

Print Button

Cross media marketing is a huge buzzword in the marketing world in 2017. Cross media marketing is the cross-promotional marketing strategy that ties together multiple mediums, both traditional and digital (like print, SMS messaging, social media, and PURLs), on a single campaign. By leveraging multiple channels – and having each channel work in tandem with the other – marketers are able to get “the best of both worlds” by targeting and reaching their audiences in a variety of ways.

A lot of companies put the majority of their efforts into digital channels. But if you overlook print, you’re missing out on a HUGE opportunity. Print is still one of the most effective ways to reach your audience, and by leveraging print, you’re able to drive your audience to your digital content and increase engagement across all channels.

Here are three reasons why you should make print the star of your cross media marketing campaign:

 

You’ll Reach A Wider Demographic

If you focus your entire campaign on digital channels, like social media, there’s a big demographic of people you’re not going to be able to reach.

It may seem hard to believe since digital marketing has taken center stage in recent years, but there’s still a large part of the population that prefers their communication the old-fashioned way: through print. And if your entire campaign exists online, you’re going to miss on connecting with those people.

By making print the star of your cross media marketing campaign, you’ll be able to reach a wider demographic. For example, let’s say you were deciding whether to send an email or a mass printed mailer. With the printed mailer, you’re able to reach a wider audience; not everyone has an email address (or an email address they check often), but virtually everyone has a mailbox. And by using traditional marketing methods, you can get your message into the hands of more people.

 

You Can Bring Your Marketing Message To Life

One of the major benefits of using print in your cross media marketing campaign is that it brings your messaging to life in a way that’s impossible to recreate on a screen.

With print, your audience gets to hold your messaging in their hands. They get to engage with it in a real and tactile way. When they’re interacting with your brand in the digital space, there’s always a degree of separation. A digital experience will never be as personal as a real-life experience. And the personal experience your audience gets when they get to interact with your messaging in the real world – and the positive sentiment it creates – can seriously boost the success of your campaign.

 

You Can Drive Your Audience to Digital Through Print

The best thing about making print the star of your campaign is that in addition to being a great marketing tool in its own right, you can also use it as a way to drive your audience to your digital efforts.

So, for example, you could send out a personalised mailer using Variable Data Printing and include a PURL, which would then bring your audience to a personalised digital experience, allowing you to interact with them across both print and digital channels. The same isn’t true for digital; it’s not like you can post something on your social media feed driving your audience to your print campaign.

Starting off with print allows you to make the most out of both your traditional and digital channels.

Cross media marketing is here to stay, and if you want to see major results on your campaigns, we highly recommend making print the start of your campaigns.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Branding Strategies That Will Never Go Out Of Style

brandstrat

In the world of marketing and branding, it seems like there’s a new trend popping up nearly every day. And while you’ll want to pay attention to what’s going on in your industry and leverage trends that make sense for your brand, switching up your strategy every time something new and trendy hits the market isn’t an advantageous way to build your company, connect with your customers, or drive revenue. When it comes to building your brand, sometimes it makes the most sense to stick with what works; the strategies that have stood the test of time and proven time and time again to deliver results.

Here are four branding strategies that will never go out of style:

 

Focus on Content

Whether it’s 2017 or 2177, one branding strategy that will never go out of style is content. Content is the core of your business; whether you’re writing website content, creating a video to promote a new product, or developing a case study to highlight the success of a recent campaign, all of your business activities are centered around the content you create. And if you want to build a brand that stands the test of time, you need to consistently put out quality content that educates, entertains, and engages your audience.

Make your content strategy the focal point in your branding. What do you want to say? How do you want to say it? And how do you want to deliver your message? Then, stay consistent in delivering high-quality content that aligns with your brand.

So, for example, let’s say you’re a marketing agency. Your content strategy might be that you want to educate small to medium-sized businesses on how to leverage digital marketing techniques to grow their customer base. You want to deliver all of your content in an educational but conversational voice, and you want to focus on long-form blog posts and weekly videos in order to deliver that message. Then, once you have that strategy in place, it’s about coming up consistently raising the bar and putting out the best content for your audience. Being known as a go-to resource in your field is a branding strategy that’s guaranteed to grow your business no matter what’s currently trending.

 

Be True To You

No matter what’s going on in your industry, your customers will always be looking for authenticity in the brands they work with. Hopping on a branding trend just because it’s popular (and not because it’s true to who you are as a brand) is a quick way to confuse and push away your core customers.

While it’s fine to experiment and reinvent parts of your business, you should always aim to stay true to your brand DNA. Your customers connect with your brand for a reason, and when you stay true to who you are, you’re also staying true to what they love about you. If you switch gears every time something new and trendy emerges in your industry, your customers are going to feel you’re being fake and inauthentic, which is a quick way to lose both their business and respect.

 

Create A Positive Customer Experience

There’s an old saying from renowned author Maya Angelou that says “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” When it comes to your branding, years down the line, your customers won’t remember the specific copy you wrote or the campaign you ran to promote your latest product. What they will remember is the experience of doing business with you. And because of that, your ultimate branding goal should be to create a positive experience for every customer that interacts with your business, from beginning to end.

Make the process of buying your products or services easy and straightforward for your customers. Provide exceptional customer service. Answer all customer inquiries and listen to their feedback. Focusing on customer experience will ensure that your brand sets itself apart from the competition and creates a positive sentiment with your customers.

 

How Can We Help?

At Rogue Print and Mail, our design team have been assisting businesses with creating Style and Brand guides for many years.  Our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and design ideas, and expertise is the power of colours that will best promote your branding, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia. 

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Design and Marketing: How Good Design Helps Your Marketing

marketing-design-imageMarketing is one of the most important areas of your business. No matter how fantastic your product or service, if you don’t get the message out to your potential customers, no one will ever know it exists.

But having a solid marketing plan on its own just isn’t enough. In order for your marketing to generate the type of results you’re looking for, it needs to go hand-in-hand with good design.

Good design is so much more than just “looking good”. It can actually help you hit your marketing goals.

Here are 3 ways good design helps your marketing:

 

Design Can Drive Conversions

Marketing, at its core, is all about conversions. You want to get as many eyes onto your marketing message as you can, and then you want to convert as many of those eyes into paying customers as possible. And one way to get there? Great design.

Design can help to influence your audience’s behavior, including influencing them to hit the “purchase” button. By leveraging things like color psychology, specific placement of certain design elements, and even strategic font choices, you can encourage your audience to take certain actions, which can increase your conversions.

So, for example, let’s say you were creating a landing page and ultimately wanted to drive people to purchase your ebook. You could leverage different design elements to make that happen, like using red as the color for the purchase button (which, according to color psychology, inspires people to take action) or designing the layout to showcase the buy button in the place that people are most likely to click.

Great design not only looks polished – it can actually help you hit your conversion goals.

 

Design Can Reinforce Your Branding

You already know the importance of building a strong brand. But did you know that design can help to reinforce your branding and reach your marketing goals?

Let’s say, for example, you own a real estate consulting company and you want your audience to view you as traditional, corporate, reliable, and trustworthy. You can use design to reinforce those brand concepts with your customers.

By using design elements like sturdy font choices, traditional colors, and clean, simple graphics, you can reinforce your message and showcase your traditional values and trustworthiness through your design.

Or, on the flip side, let’s say you own a children’s clothing boutique and you want to be viewed as fun and child-friendly. In that case, you’d want to use whimsical font, pastel colors, and cartoon-like graphics.

By being strategic about design, you can make your brand messaging even strong with your audience.

 

Design Helps You Beat Your Competition

No matter what niche you’re in, you’re bound to have a healthy dose of competition. Nearly every industry under the sun is over-saturated, and you have to fight to get your audience’s attention.

But you CAN break through the noise and clutter to make an impact on your audience. One of the best ways to beat your competition and win your audience’s attention is through great design.

When given the choice between engaging with a brand that has mediocre design and a brand that has great design, your audience will always be pulled towards the great design. It’s like the old saying “you eat with your eyes first”; humans are visual creatures, and the more visually interesting something is, the more interested they are.

By investing in great design, you can get a leg up on your competition and build a larger audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.