Cross Media Marketing: How To Bridge Print and Digital To Drive Results

PrintAndDigital

The beauty of cross media marketing campaigns is that they leverage multiple channels – both digital and traditional – to effectively connect with more people in more ways.

When done well, cross media marketing campaigns can drive better results than traditional or digital marketing strategies alone. But how do you pull off a cross media marketing campaign? How do you bridge traditional methods (like print) and digital methods to drive results and hit your campaign goals?

Here are three ways to bridge print and digital to drive results and get the most out of your cross media marketing campaigns:

 

Create A Consistent Brand Experience

The most important part of any successful cross media marketing campaign is consistency. When you’re interacting with your customers across multiple channels and mediums, it’s important they have a consistent brand experience no matter where and how they interact with you.

For example, let’s say you sent out a personalised mailer that included a PURL that tied into a social media campaign. Your mailer, the landing page for your PURL and your social media channel should all have a consistent look and feel; you should use similar colours, fonts, graphics, copy, and other elements so each part of your campaign (and each channel) feels like part of a greater whole. If your mailer has a certain branding that’s totally different from your PURL landing page which feels completely disconnected from your social media presence, you’re going to confuse your audience – which will hurt results.

 

Use Print To Drive Your Audience To Digital

One of the best ways you can successfully bridge traditional and digital methods in your cross media marketing campaigns is to use print to drive your audience to your digital channels.

We already mentioned using a print mailer to send your audience to a PURL, but there’s so many other ways you can leverage print to drive digital results. If you’re running a local campaign, you could hang a billboard or other big signage around town that drives curious passerby’s to your social media profile or to an opt-in form to learn more about your campaign. Or, you can add QR codes to your marketing cards, where your customers can scan the code into their phone and use it to unlock campaign-specific messaging, coupons, and other special offers.

Using print as a way to drive more traffic to your digital channels is an effective method for increasing the results on your cross media marketing campaign.

 

Think Outside Of The Box

The most effective cross media marketing campaigns are the ones that are both unique and memorable. If you want your campaign to have a serious impact, think outside the box and brainstorm creative ways you can leverage print and digital to reach more customers, get more results, and drive more revenue.

For example, let’s say you were a new restaurant looking to grow your social presence through a cross media marketing campaign. While you would obviously want to funnel a number of your resources towards digital strategies, thinking of creative ways to tie in print could drive new followers you might not have otherwise reached. Maybe you partner with a local juice shop and have them pass out cards to their guests which include your social media URL, where they can enter to win a free dinner for two. Or, maybe you put a text code on your menu where diners text to get a link that sends them straight to your social profile. The possibilities with cross media marketing are virtually endless; you just need to be creative, think outside of the box, and come up with innovative ways to reach your customers.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Reasons To Make Print The Star Of Your Cross Media Marketing Campaign

Print Button

Cross media marketing is a huge buzzword in the marketing world in 2017. Cross media marketing is the cross-promotional marketing strategy that ties together multiple mediums, both traditional and digital (like print, SMS messaging, social media, and PURLs), on a single campaign. By leveraging multiple channels – and having each channel work in tandem with the other – marketers are able to get “the best of both worlds” by targeting and reaching their audiences in a variety of ways.

A lot of companies put the majority of their efforts into digital channels. But if you overlook print, you’re missing out on a HUGE opportunity. Print is still one of the most effective ways to reach your audience, and by leveraging print, you’re able to drive your audience to your digital content and increase engagement across all channels.

Here are three reasons why you should make print the star of your cross media marketing campaign:

 

You’ll Reach A Wider Demographic

If you focus your entire campaign on digital channels, like social media, there’s a big demographic of people you’re not going to be able to reach.

It may seem hard to believe since digital marketing has taken center stage in recent years, but there’s still a large part of the population that prefers their communication the old-fashioned way: through print. And if your entire campaign exists online, you’re going to miss on connecting with those people.

By making print the star of your cross media marketing campaign, you’ll be able to reach a wider demographic. For example, let’s say you were deciding whether to send an email or a mass printed mailer. With the printed mailer, you’re able to reach a wider audience; not everyone has an email address (or an email address they check often), but virtually everyone has a mailbox. And by using traditional marketing methods, you can get your message into the hands of more people.

 

You Can Bring Your Marketing Message To Life

One of the major benefits of using print in your cross media marketing campaign is that it brings your messaging to life in a way that’s impossible to recreate on a screen.

With print, your audience gets to hold your messaging in their hands. They get to engage with it in a real and tactile way. When they’re interacting with your brand in the digital space, there’s always a degree of separation. A digital experience will never be as personal as a real-life experience. And the personal experience your audience gets when they get to interact with your messaging in the real world – and the positive sentiment it creates – can seriously boost the success of your campaign.

 

You Can Drive Your Audience to Digital Through Print

The best thing about making print the star of your campaign is that in addition to being a great marketing tool in its own right, you can also use it as a way to drive your audience to your digital efforts.

So, for example, you could send out a personalised mailer using Variable Data Printing and include a PURL, which would then bring your audience to a personalised digital experience, allowing you to interact with them across both print and digital channels. The same isn’t true for digital; it’s not like you can post something on your social media feed driving your audience to your print campaign.

Starting off with print allows you to make the most out of both your traditional and digital channels.

Cross media marketing is here to stay, and if you want to see major results on your campaigns, we highly recommend making print the start of your campaigns.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Branding Strategies That Will Never Go Out Of Style

brandstrat

In the world of marketing and branding, it seems like there’s a new trend popping up nearly every day. And while you’ll want to pay attention to what’s going on in your industry and leverage trends that make sense for your brand, switching up your strategy every time something new and trendy hits the market isn’t an advantageous way to build your company, connect with your customers, or drive revenue. When it comes to building your brand, sometimes it makes the most sense to stick with what works; the strategies that have stood the test of time and proven time and time again to deliver results.

Here are four branding strategies that will never go out of style:

 

Focus on Content

Whether it’s 2017 or 2177, one branding strategy that will never go out of style is content. Content is the core of your business; whether you’re writing website content, creating a video to promote a new product, or developing a case study to highlight the success of a recent campaign, all of your business activities are centered around the content you create. And if you want to build a brand that stands the test of time, you need to consistently put out quality content that educates, entertains, and engages your audience.

Make your content strategy the focal point in your branding. What do you want to say? How do you want to say it? And how do you want to deliver your message? Then, stay consistent in delivering high-quality content that aligns with your brand.

So, for example, let’s say you’re a marketing agency. Your content strategy might be that you want to educate small to medium-sized businesses on how to leverage digital marketing techniques to grow their customer base. You want to deliver all of your content in an educational but conversational voice, and you want to focus on long-form blog posts and weekly videos in order to deliver that message. Then, once you have that strategy in place, it’s about coming up consistently raising the bar and putting out the best content for your audience. Being known as a go-to resource in your field is a branding strategy that’s guaranteed to grow your business no matter what’s currently trending.

 

Be True To You

No matter what’s going on in your industry, your customers will always be looking for authenticity in the brands they work with. Hopping on a branding trend just because it’s popular (and not because it’s true to who you are as a brand) is a quick way to confuse and push away your core customers.

While it’s fine to experiment and reinvent parts of your business, you should always aim to stay true to your brand DNA. Your customers connect with your brand for a reason, and when you stay true to who you are, you’re also staying true to what they love about you. If you switch gears every time something new and trendy emerges in your industry, your customers are going to feel you’re being fake and inauthentic, which is a quick way to lose both their business and respect.

 

Create A Positive Customer Experience

There’s an old saying from renowned author Maya Angelou that says “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” When it comes to your branding, years down the line, your customers won’t remember the specific copy you wrote or the campaign you ran to promote your latest product. What they will remember is the experience of doing business with you. And because of that, your ultimate branding goal should be to create a positive experience for every customer that interacts with your business, from beginning to end.

Make the process of buying your products or services easy and straightforward for your customers. Provide exceptional customer service. Answer all customer inquiries and listen to their feedback. Focusing on customer experience will ensure that your brand sets itself apart from the competition and creates a positive sentiment with your customers.

 

How Can We Help?

At Rogue Print and Mail, our design team have been assisting businesses with creating Style and Brand guides for many years.  Our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and design ideas, and expertise is the power of colours that will best promote your branding, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia. 

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Design and Marketing: How Good Design Helps Your Marketing

marketing-design-imageMarketing is one of the most important areas of your business. No matter how fantastic your product or service, if you don’t get the message out to your potential customers, no one will ever know it exists.

But having a solid marketing plan on its own just isn’t enough. In order for your marketing to generate the type of results you’re looking for, it needs to go hand-in-hand with good design.

Good design is so much more than just “looking good”. It can actually help you hit your marketing goals.

Here are 3 ways good design helps your marketing:

 

Design Can Drive Conversions

Marketing, at its core, is all about conversions. You want to get as many eyes onto your marketing message as you can, and then you want to convert as many of those eyes into paying customers as possible. And one way to get there? Great design.

Design can help to influence your audience’s behavior, including influencing them to hit the “purchase” button. By leveraging things like color psychology, specific placement of certain design elements, and even strategic font choices, you can encourage your audience to take certain actions, which can increase your conversions.

So, for example, let’s say you were creating a landing page and ultimately wanted to drive people to purchase your ebook. You could leverage different design elements to make that happen, like using red as the color for the purchase button (which, according to color psychology, inspires people to take action) or designing the layout to showcase the buy button in the place that people are most likely to click.

Great design not only looks polished – it can actually help you hit your conversion goals.

 

Design Can Reinforce Your Branding

You already know the importance of building a strong brand. But did you know that design can help to reinforce your branding and reach your marketing goals?

Let’s say, for example, you own a real estate consulting company and you want your audience to view you as traditional, corporate, reliable, and trustworthy. You can use design to reinforce those brand concepts with your customers.

By using design elements like sturdy font choices, traditional colors, and clean, simple graphics, you can reinforce your message and showcase your traditional values and trustworthiness through your design.

Or, on the flip side, let’s say you own a children’s clothing boutique and you want to be viewed as fun and child-friendly. In that case, you’d want to use whimsical font, pastel colors, and cartoon-like graphics.

By being strategic about design, you can make your brand messaging even strong with your audience.

 

Design Helps You Beat Your Competition

No matter what niche you’re in, you’re bound to have a healthy dose of competition. Nearly every industry under the sun is over-saturated, and you have to fight to get your audience’s attention.

But you CAN break through the noise and clutter to make an impact on your audience. One of the best ways to beat your competition and win your audience’s attention is through great design.

When given the choice between engaging with a brand that has mediocre design and a brand that has great design, your audience will always be pulled towards the great design. It’s like the old saying “you eat with your eyes first”; humans are visual creatures, and the more visually interesting something is, the more interested they are.

By investing in great design, you can get a leg up on your competition and build a larger audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

2017 Marketing Trends You’ll Want To Try In Your Business

2017-marketing-trends-image

With 2017 in full swing, most business owners are developing the marketing strategy that will carry them through the next 12 months and help them reach their yearly goals.

And while you’ll definitely want to stick with the marketing tactics that have proven successful in your business, you’ll also want to explore some of the trends that are set to take off in the upcoming year.

Here are a few marketing trends that you’ll want to try in your business to see serious results in 2017:

 

Leverage Buy Buttons

If you’re selling a product or service online, you’ll definitely want to explore adding “buy buttons” to your social media sites.

Buy buttons are exactly what they sound like; they’re buttons that you can add to your different social media profiles that allow your followers to buy your product or service directly from the social media site (rather than directing them to an outside shopping cart or other third party site).

Buy buttons already exist on multiple social media platforms, including Facebook, Pinterest, and Youtube. By integrating these buttons onto your social media sites, you’re able to eliminate an extra step in the buying process, which can help with your conversion rates; the more steps it takes to buy your product, the more people you’re going to lose. By allowing your customers to buy directly from your social media sites, you’re simplifying the process and making it easier for them to purchase from you.

 

Get Virtual

If you’ve been paying any attention to news out of the technology world, you’ve probably read that virtual reality is set to explode. And smart marketers are getting ahead of this trend and starting to create content to launch in the VR space.

You have a few different options for dipping your toes in the pool of virtual reality. If you feel that your audience is likely to be extremely engaged in the VR market, you might want to consider creating your own content. You can purchase a VR camera and film different experiences to create immersive, branded content for your audience.

So, for example, let’s say you’re an online retailer of surf apparel. You could have a surfer who works for your company take a VR camera out and capture the experience of being out on the surf and catching the waves. Then, you could use that content to create a VR experience to promote your apparel to your audience.

You could also find a popular content creator in the surf space and pay to sponsor their VR content, which would put your brand in front of their audience and drive traffic to your surf shop.

However you decide to move forward, virtual reality is a marketing trend you’ll definitely want to embrace in 2017.

 

Print Big

Print is one of those marketing strategies that will simply never go out of style. It’s effective, it’s affordable, and it needs to be a part of any successful marketing strategy in 2017 and beyond.

But this year, companies are stepping out of their comfort zone and embracing large scale printing to make a bigger and more impressive impact on their audiences.

With increased competition in nearly every market and industry in the world, it’s becoming harder and harder to stand out. But large scale printing can help your company physically draw the attention away from your competitors and bring your audience directly to you.

Let’s say you were exhibiting at an expo and you wanted to grab the attention of people walking by. There are typically hundreds of exhibitors at an expo, and it takes something big to help you stand out and grab the attention of potential customers walking by. And that’s where large scale printing – in the form of big posters, pull up banners, and signage – comes in.

In 2017, embrace the trend and go big when it comes to printing.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

 

4 Ways To Make An Impact In Your Local Market

local-marketing-imageAs a business owner, you want your business to have an impact. And the biggest opportunity to make an impact is right in your local market.

For most businesses, the people who are most likely to become long-term clients and customers are the people already within your own community. So while spreading your reach and getting your business out to a larger demographic should definitely be a part of your marketing plan, you’re also going to want to focus a large part of your efforts right within your own neighbourhood.

Here are 4 ways to make an impact in your local market and convert the people in your neighbourhood into paying clients and customers:

 

Partner With Other Local Business

One of the best ways to make in impact in your local market is to partner up with other local businesses. By partnering with other businesses that aren’t competitors but share a similar customer base, you’re able to extend your reach and get your brand in front of more people.

Canvas your suburb or town and see which businesses might present a lucrative partnership opportunity. So, for example, if you’re a real estate agent, you might consider partnering with a local interior design company. Because people typically seek out the services of an interior designer when they’re purchasing a new home or remodeling an existing home, it presents an opportunity for you to get exposed to new customers who might need your assistance in buying or listing their home. Leave some of your business cards and marketing brochures at the interior design company and encourage them to share your contact with anyone in the market to buy or sell.

Keep in mind that when you’re partnering with other businesses, you need to make it a win-win for everyone involved. So, if we’re sticking with the example above, you would want to refer any clients looking to stage their home before putting it on the market or new homeowners in need of some decorating help, to the interior design company.

 

Put An Insert In Your Local Newspaper

Another great way to make a direct impact on your community is to add an insert to your local newspaper. Local newspapers typically have lower circulation numbers, but since your local paper is only in circulation within your direct community, so you can be sure that your advertising is going to be getting in front of the people most likely to become clients or customers.

Talk to your local paper and see what the cost is to add an insert to their weekly or monthly edition. Print up a small marketing card or flyer advertising your product or service. Offer an exclusive deal for newspaper patrons to give them extra incentive to connect with you.

 

Distribute Flyers or Marketing Cards to You Local Area

When looking to make a direct impact in your local area, and ensure that your brand recognition continues to grow, flyers or marketing cards that are letterbox dropped to your suburb or surrounding group of suburbs are extremely effective.

Believe it or not, people still actually check their so called “junk mail”, with many households still taking a significant interests in the local specials, promotions and “what’s happenings” of their local area.  And every single time that you have one of your well branded and designed items in front of them, your brand becomes more and more familiar to them.

When that day comes where that household needs your products and/or services, you are far more likely to have your business front of mind, than those of your competitors.

 

Go Door to Door

Going door to door sometime gets a bad rap, but it can be an excellent way to gain exposure in your community, especially if you’re new. If you just launched your business or you’re new to the area, you can go door-to-door to introduce yourself and your company to the residents of your new neighborhood. If you connect with people when they’re home, keep things brief. Say hello, give a brief introduction to your company and then ask if you can leave them with a marketing brochure that further covers your products or services. If you knock and no one’s home, slip a marketing brochure under the door or leave a door hanger with information about how to get in touch with you.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

How Local Area Marketing With Print Can Drive Sales

localmarketingWhen you’re a small to medium sized business, your community is crucial to the success of your business. According to Franchise Business, Local Area Marketing “involves identifying and implementing marketing opportunities in local communities by engaging positively with individuals, groups, organisations, businesses and local media”. Local area marketing should be a key component in any SMBs overall marketing plan.

But how exactly does local area marketing work? And how can combining local area marketing with print drive sales?

 

Increase Visibility

One way that local area marketing can drive sales is by increasing your visibility in the community that you serve. Generally speaking, people want to do business with companies that they know and are familiar with. Focusing your marketing efforts on your immediate community will increase visibility and recognition with the people you most want to work with, and many will end up converting into customers.

Print posters for your business and hang them in local gathering spots. Leave business or marketing cards with other local businesses that have the clientele you’re looking to target. Insert a flyer into your local monthly magazine or newspaper. Taking these opportunities to increase visibility and get your business in front of people in your community will ultimately drive them to your door.

 

Helps To Build Relationships

Local area marketing can be a huge opportunity to build relationships both your customers AND businesses within your community, and both of these relationships can ultimately drive revenue and sales for your business.

Obviously, building relationships with your potential customers will lead to sales. But building relationships with other local businesses can be just as lucrative.

For example, let’s say you own a juice bar. You could partner with a local yoga studio, print loyalty cards, and once a customer has visited both locations 5 times they get a free juice and a free yoga class. Not only are you building a relationship with the yoga studio, but this kind of cross promotion will encourage customers to make purchases at both businesses, making it a win-win.

 

Establishes You As An Expert

Local area marketing with print can also help you to stand out from your competition and establish yourself as an expert in your field to your community. People tend to want to do business with people they perceive to be the best, and establishing yourself as an expert in your community can help you best your competitors and have a series impact on revenue.

When it comes to establishing yourself as an expert, get creative. Host a Q+A and print posters to advertise around town. Print out a monthly newsletter and circulate it to your customers and prospects. The approach is yours to decide, but putting out print collateral that shows that you know your stuff and are a cut above the rest will be hugely impactful on your sales numbers.

Making a concentrated effort to increase visibility, build relationships and establish yourself as an expert of your industry within your local community is an airtight way to move the needles on sales and drive additional revenue for your business.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.