In an effort to keep costs at a minimum, companies often cut corners when it comes to design and attempt to design their projects on their own. And while certain things can likely be managed in house, like internal email templates or document formatting, there are certain projects where you should always bring in a professional.
Here are 3 projects you should hire a graphic design partner for:
There are times in your business when you don’t want to cut corners, and getting your logo designed is definitely one of those times. Your logo is the visual representation of your brand, and it needs to speak to your brand accordingly. Often times, your logo is the only exposure that a potential client or customer will have into your brand, and you need it to be an accurate representation in order to pique their interest.
For example, let’s say your business sponsors a local event in order to build awareness in the local market and drive new sales inquiries. You’re not going to be able to include an entire write up of who you are and what you do on any of the event’s marketing collateral; you’ll just get to include your logo. Your logo needs to speak to who you are as a brand so that the people in your community see that logo, identify with it and want to find out more.
When you’re hiring a graphic design partner to create your logo, make sure they understand exactly who you are as a brand and what message you want to convey with your logo. Also be sure that they have a deep understanding of typography and color psychology so that they’re able to create a logo that’s balanced, visually appealing and attracts the right type of client or customer.
Marketing is an indispensable part of your business; in order to drive revenue, you need to constantly be bringing in new business. And the way to bring in new business is through marketing.
Having a strong marketing message is essential to converting leads to customers. But if you have poorly designed marketing collateral, it doesn’t matter how strong your message; you’re going to lose those customers.
Having poorly designed marketing materials will lead your potential clients and customers to feel like you don’t take your business seriously. If you can’t bother to put the effort into delivering marketing material that’s visually appealing, how can they trust that you’ll put forth the effort to deliver a high quality product or service?
Well designed marketing materials immediately establishes credibility with your potential client or customer, which means that they’re far more likely to consider working with you.
Ask your graphic design partner about their experience in developing marketing materials in your industry, and see if they have any pre-designed templates that will allow you to customize and create marketing materials quickly and efficiently.
In 2017, a significant portion of business happens online. And no matter what your business model, in order to run a successful business, you need to have a strong web presence.
Your website is your company’s home base on the web. It’s where your potential clients and customers will go to find out more about you, your product or service and why they should consider working with you. The last thing that you want is for them to be completely turned off by an ugly website.
There’s a lot that goes into good web design: where to play different features on the site, segmenting your site to be visually appealing, the use of color and typography. And unless you’re an experienced designer, it’s incredibly difficult to achieve the right results on your own.
Hiring a graphic design partner with web design experience will ensure you create a web presence that speaks to your brand and contributes to your overall business objectives. Make sure you ask to review your design partner’s portfolio to get a feel for their overall aesthetic and how that translates to your brand.
At Rogue Print and Mail, our proven track record of delivering the highest quality print and graphic design services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at firstname.lastname@example.org to arrange an obligation free 10 minute discussion with a member of our expert team.