Running a business can be overwhelming. There’s always something to be done, and one of the major mistakes that we see business owners make is trying to do everything themselves. Hiring a team to manage different aspects of your business will give you the freedom to focus on the big picture.
One of the aspects that you absolutely should hire out is graphic design. Having the right graphic design partner can make your life – and business – significantly easier.
Here are 3 ways your graphic design partner makes your life easier:
They Bring Expertise To The Table
One of the major ways that your graphic design partner makes your life easier is the level of expertise that they bring to the table. If you’ve ever tried to design anything on your own, you know that it’s serious business. Even programs known for being user-friendly and straightforward, like Canva, take a certain level of know-how and finesse to create dynamic designs. If you don’t have a design background and an understanding of design principles, you can easily spend hours working on a marketing brochure or a business card, only to have it end up completely unusable.
But your graphic design partner brings a certain level of expertise to the table that allows you to turn things over to their hands and not worry about the logistics of your design coming to life. Instead of spending hours trying to figure out how to add the correct amount of shading to your image or the correct text hierarchy for your marketing card, you can turn that over to the expert and focus on your zone of genius and the parts of your business where you can excel.
Being able to trust your graphic design partner to bring their expertise to the table to deliver the design work that your business needs is a huge weight off of your shoulders.
They Make Recommendations You Wouldn’t Have Thought Of
One major truth in business (and in life) is that you don’t know what you don’t know. And in the case of graphics, the things that you don’t know can make the difference between creating a design that converts and a design that falls flat.
For example, you might love the color yellow and want to incorporate it into all of your design. But what you might not know is that yellow can actually be anxiety inducing and can cause people to feel agitated. Your graphic designer will have a clear understanding of color psychology and can make recommendations on which colors are appropriate and when to use them for the best effect.
Your graphic design partner will be able to take your design spec and make recommendations that you, not being a designer, wouldn’t have even thought of. This is going to ensure that your design is optimized for maximum results, which will certainly make your life and business significantly easier (and more profitable).
Templates, Templates, Templates
One of the biggest value adds that you’ll get from your graphic design partner is templates. Rather than start every design project from scratch, your graphic design partner can design a series of templates that are easily customisable depending on the project that you’re working on.
For example, let’s say you’re a real estate agent and you host a few open houses each month. Rather than design a new open house invitation for every event, your graphic design partner can create a template. All you have to do is plug in the details, send it to your print partner, and you’re ready to go.
Using templates for the design projects that you do on a regular basis will save you a huge amount of time, money and stress.
When you have the right graphic design partner on your team, the entire design process should feel like smooth sailing and make your life as a business owner significantly easier. For tips on finding and screening graphic design partners, make sure you check out our posts on How To Find A Talented (And Affordable!) Graphic Designer For Your Real Estate Business and The Good Design Checklist.
How Can We Help?
At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at firstname.lastname@example.org to arrange an obligation free 10 minute discussion with a member of our expert team.