The Best Opportunities For Wide Format Printing

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We’ve already covered why printing BIG makes a big impact and why you should incorporate wide-format printing into your current marketing and advertising strategy.

But HOW exactly should you incorporate printing big? Your wide-format printing strategy is going to be different than smaller scale projects; it’s not like you can pass a potential client a large poster the way you would a business card.

Here are some of the best opportunities for wide-format printing where printing big will have the most impact:

 

Expos

Industry specific expos are a great opportunity to get your business in front of the right clients and customers. But at a larger expo, there might be hundreds (even thousands) of exhibitors competing for the attention of your potential clients and customers. So in order to stand out, you need to make a visual impact. And there’s no better way to do that than with wide-format printing.

Print a large poster and use it as the backdrop for your booth. Have multiple pull-up banners framing the front of your table. You might even print a large sign to hang in a different area of the expo hall that points people toward where you’re exhibiting. The point is, wide-format printing makes a big impact and can help you stand out in a sea of exhibitors, so you’ll want to take full advantage.

 

Sponsored Events

If you’re sponsoring an event, you’ll typically have a lot of control over how the event is advertised and what print items will be used in the space on event day.  It’s the perfect opportunity to really get your branding out there – and that includes large scale print items.

Print a banner to hang at the entrance that features the name of the event and a “sponsored by” section that highlights your business. Hang posters advertising your products and services on the walls. Use pull-up banners to advertise the event schedule and prominently feature your logo and branding.  Put up a Media Wall to maximise presence for your brand in all photo opportunities.

As a side note, sponsored events are also a great way to leverage smaller scale printing. Be sure to have business cards on each table and if the event has a gift bag for attendees, be sure to stick in one of your marketing brochures.

 

Store or Office Fronts

When a potential client or customer walks into your store or office, you want to make a great first impression. And one of the best ways to do that is with a large, impactful piece of print collateral.

Hang a large poster of your corporate values in the seating area of your office. Print a large cutout of your mascot to greet customers as they enter your store. If you’re having a sale, print up a few pull-up banners to keep towards the front of your store letting them know which items they can save on.

 

Sporting Events

Sporting events and advertising have always gone hand-in-hand. But because there’s so much going on with the game, it can be hard to get your messaging to break through. And that’s why if you’re planning to advertise at a sporting event, you’ll want to go BIG.

Print a large banner advertising your business to hang from the fence of the local cricket ground with your company sponsorship. Print pull-up banners and position them by the entrance to the field. Look for big opportunities to advertise your products or services with wide-format printing that don’t take away from the game.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

 

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

 

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Branding Questions To Ask Before You Move Forward With Print Projects

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Print is often your first point of contact with a potential client or customer – whether they catch a glimpse of one of your posters in a local shop window, or see your large display and pull-up banners at an industry expo, your print projects need to be on brand so they attract the right people, and leave the right first impression.

Before you move forward with any print project, it’s important that you have a clear understanding of your branding – who you are as a brand, what you want to say to your potential customers and clients and how you want your print projects to bring your brand to life. If you don’t have your branding firmly in place, your print projects can end up feeling disjointed or confusing to the audience that you’re trying to attract.

Here are 3 branding questions to ask before you move forward with print projects to make sure you’re getting the most out of your print collateral:

 

Who are my ideal customers?

One of the essentials of strong branding is knowing who your audience is and what’s going to appeal to them. Before you design any of your print projects, you need to ask yourself “who are my ideal customers? And how can I speak directly to them through my branding?”

Different audiences are going to be attracted to different types of branding. For example, if you’re a children’s brand, bright colors and whimsical fonts could be a good choice for print projects. But if you’re a corporate real estate company, that same branding would feel off-putting to your ideal audience, and something more traditional would likely yield much better results.

Clearly define the clients and customers you’d like to work with, then build your branding (and print projects) around what’s going to be the most attractive to them.

 

What feeling or feelings do I want to invoke with my print project?

The best marketing materials – including print projects – make the viewer feel something. It might make them feel happy, or sad, or angry, depending on the ultimate goal. But that last thing you want your audience to feel when they’re looking at your print project is bored or unaffected.

Figure out what type of feeling or feelings you want to invoke with your print project, and then build the branding and design around those feelings. For example, do you want your audience to feel calm when reading your marketing brochure? Then you might want to use a blue color scheme, since blue has been shown to invoke feelings of calm and relaxation. Or maybe you want people to feel excited and motivated to take action, in which case you’d want to use red.

Before you put any project to print, think about the feeling that you want to invoke with your audience, and keep that in mind as you design.

 

What makes my brand recognizable, and how do I translate that into print?

If you’ve been in business for awhile, there’s probably certain things that make your brand recognizable to your core audience. Maybe it’s a particular color scheme, or maybe you use a very specific type of languaging. Whatever it is that makes your brand recognizable, you want to make sure that it translates into print.

Now, you don’t want all of your print projects to look the same, but you DO want to make sure that someone who’s looking at your print project knows that it comes from you. So, for example, let’s say you wanted to print up themed posters for an upcoming holiday sale. It’s fine to change the color scheme to be more in line with holiday colors, but you’ll want to keep the other aspects of your branding that make your brand recognizable, like your signature fonts and your logo.

Before you move forward with print projects, make sure you ask yourself these 3 branding questions to ensure that the final product rings true to your brand and gets the results you’re looking for from your audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Print Best Practices

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Hiring a print partner to make sure that you get the highest quality print projects completed? Here are some print best practices to ensure that you hire the right person or team:

 

Find A Printer Who Leverages Cutting Edge Technology

When choosing a print partner, you want to make sure that they’re leveraging cutting edge technology and all of their equipment is new and up to date. If your print partner is using printers that are 5 years old, you’re going to be missing out on recent advancements, and your documents aren’t going to look as polished as you want them to.

Bottom line, is if your printer isn’t using the newest and best technologies, they’re not going to be able to deliver the highest quality print jobs. When you’re interviewing potential print partners, ask them what printers and programs they’re using, why they chose them and when the last time they upgraded all of their machines and systems was. Do your research and find out what technologies are the most effective for the type of print job you need, and make sure that your print partner is using it before you make a commitment.

 

Hire Someone With Experience Printing Exactly What You Need

There are numerous types of print jobs, from business cards to saddle stitch booklets, and each potentially requires different programs, machines and level of expertise. Before you decide on a print partner, you want to make sure that they have extensive experience in printing the types of documents and collateral that you’ll be needing.

Ask your potential print partner to show you samples of work from previous clients that is similar to the type of work that you would need done. Ideally, they should be able to provide at least 5 samples of work that’s on par for the type of project you need printed. When reviewing, look at the WORST of the samples and ask yourself “if my print job turned out like this, would I be happy?” If the answer is no, they don’t have the right experience and you should look for another partner.

 

Avoid Surprises And Get All Your Information Ahead Of Time

The classic mistake that people make when hiring a print partner (or any other contractor, for that matter) is just assessing their partner on their skills and not getting all of the information they need about the working relationship to make the right decision. Obviously, you need to hire someone who has the skills to complete your print jobs well. But there’s so much more to a working relationship than that.

Before you start working with a print partner, it’s a best practice to find out as much information about their work style and communication as possible. So, for example, what’s their process for rush jobs? Will you incur extra fees if you need a job turned around in 24 hours? What do you do if you need a print job completed on a weekend?

Details like that might seem insignificant during the hiring process, but asking these questions up front will save you from some potentially disappointing surprised down the road. The more information you can find out about what it’s going to be like to work someone, the better you’ll be able to make a decision on whether they’re the right fit for your needs.

 

Insist On An Online Ordering Portal

When you’re hiring a print partner, you want to make sure that they have an online ordering portal. Having an online ordering portal is incredibly convenient, will keep all of your communications organized and eliminates a significant amount of work on your part when sending over print jobs.

If you want to learn more about how an online ordering portal can make your life easier, be sure to check out our article on the benefits of an online ordering portal with your printer.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

To see the pricing on our print regular items, please click on this link.

Or for further information, please call us on 1300 65 85 00 or email us on quotes@rogueprintandmail.com.au

What To Do When You Get A Design You Dislike

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If you choose the right graphic design partner, 99% of the time you’re going to be thrilled with the designs that they deliver. But there will likely come a time when you get a design in your inbox that is underwhelming, misses the mark or you just plain don’t like.

So what do you do in that situation to ensure that your graphic design partner’s next attempt is a better fit? What do you do when you get a design that you dislike?

 

Evaluate

The first thing you want to do when you get a design from your graphic design partner that you dislike is to evaluate exactly what it is that you don’t like about it. If you can’t put your finger on what’s wrong with the design, your designer isn’t going to be able to, either.

Look at the design and really try to pinpoint exactly what feels off about it. Are the colors wrong? Do you feel like it’s off brand? Is the typography distracting?

Whatever it is that you dislike in the design (from the large details to the small), write it down. Knowing everything that you don’t like is going to help you give the right feedback to your designer so he can deliver something that you DO like.

 

Bring Your Issues To Your Designer (In The Right Way)

Once you know exactly what’s wrong with your design, it’s time to bring your issues to your designer. But if you want to get back a design that’s true to your vision (and preserve the relationship with your graphic design partner), you need to approach the conversation in the right way. Clear communication with your graphic design partner is essential, and it’s imperative that you deliver your critiques in a way that’s sensitive to your partner’s design process and offers criticism in a constructive way. Remember, the goal is to get on the same page with your graphic design partner, not insult their design.

A great way to deliver constructive criticism is to use what’s called “the praise sandwich”. Start off by sharing something that you like about the design, then bring up the changes that you need made and end things with another piece of positive feedback so that you’re essentially “sandwiching” the negative comments between two positive ones.

So, for example, you could say “Thanks for sending over this design, Greg. You really nailed the branding! I feel like we need to change the proportions so that the text doesn’t overwhelm the logo and photo. But I really love the placement of everything, so definitely make sure to keep that in the final design”.

Using the praise sandwich softens the blow of the criticism, which will get you the changes you need without unnecessarily offending your graphic design partner.

 

Set The Right Expectations

Once you’ve discussed your concerns with your graphic design partner, it’s important that you set the right expectations to ensure that you get back a design that’s going to work for you.

Once you’ve gone over all of your design issues with your partner, ask them to explain exactly what changes they’re going to implement to improve the overall aesthetic. Make sure you understand their thought process and the changes that their planning and that it’s in line with the changes that you envision. If it’s not, continue the conversation until you’re both on the same page.

Before you end the conversation, do a final review of your expectations for the new design. Outline everything that you discussed, being as specific as possible, and have your graphic design partner sign off on the changes they’ll be making.

Taking the extra time to make sure that both you and your design partner are in agreement on exactly what needs to change in the design to bring it up to par will significantly lower your chances of getting another design that you’re unhappy with.

 

Don’t Be Afraid To Ask For More Changes

However, if you DO get a second design and you feel that you’re still not happy with it, don’t be afraid to ask your design partner for additional changes. It’s your partner’s responsibility to bring your design vision to life, and as long as you’re communicating clearly and not continually changing your mind and expectations, there’s no reason that they shouldn’t deliver on that responsibility.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information and valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

The Good Design Checklist

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We’ve already covered how good design can revolutionize your business while bad design can hurt your credibility with your clients and directly impact your profit.

But knowing that you need to invest in good design is one thing. Knowing what constitutes good design and the things that you should look for is another.

If you’re not design inclined, it can be challenging to create design and make a definitive decision on whether it’s good or bad and whether it will work for your business or not. But when you’re hiring a graphic design partner, there are certain universal elements to good design that you’ll want to look for.

We compiled this “good design checklist” of 5 elements you should look for when critiquing a design or a designer’s portfolio:

 

Typography

The first item on the good design checklist is typography. Typography refers not only to a designer’s ability to create type that’s aesthetically pleasing, but also conveys the meaning of the text. With so many font options to choose from, it’s important that your graphic design partner understands the role that typography plays in branding and chooses a combination of font that’s true to who you are as a company, your messaging and the goal of your design.

For example, a whimsical font may be lovely to look at, but if you’re trying to create a design that establishes you as an authority in your industry, it would be the wrong choice.

Make sure that your graphic designer has a good sense of typography and chooses fonts that are both pleasing to the eye and consistent with your overall brand.

 

Colour

Another element you want to make sure your graphic design partner has a good handle on is colour. Colour (and the right combination of colours) can have a huge impact on the success of your design.

When reviewing a potential graphic design partner’s portfolio, pay close attention to their use of colour. They should not only choose complimentary colours that pair well together but should also have a firm understanding of colour psychology and the effects that different colours have on behavior.

For example, the colour creates a sense of urgency, so it’s a great colour choice if your clothing business is having a clearance sale. On the other hand, blue brings up feelings of calm and serenity and is an excellent choice for designing internal communications to communicate with your team and keep everyone on point.

Having a graphic design partner that understands the different emotional reactions and behaviors that colors inspire in viewers will get you significantly better results in your design.

 

Hierarchy

Another element of good design is hierarchy. Visual hierarchy is the arrangement of various design elements that conveys the importance of each element. People look at design and see things in a particular order, and hierarchy directly influences the order that people see the different elements in your design. A good graphic design partner will know how to use visual hierarchy in order to emphasize key points and messaging.

To create a sense of visual hierarchy, designers use different sizes and contrasts. Usually, the larger the text or image and the higher the level of contrast between the text or image and the background, the quicker the person viewing the graphic will be drawn to it.

Your graphic design partner should understand your primary messaging and what you want to convey with your design, and then utilize hierarchy to emphasis that.

 

Consistency

The last element you’ll want to check off your design list is consistency. You want your design to feel congruent both within the design itself and with your overall branding.

When you’re reviewing a design, ask yourself: are there any elements that feel out of place within the design? Do the colors and font choices match the message that I’m trying to convey? Does this design feel like it’s aligned with my overall branding?

You want your design to have a congruent feel and to tie back into your overall branding, giving your audience a consistent design experience across the board.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

 

The Elements Of A Great Marketing Brochure

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In business, your marketing brochures are some of your most essential pieces of marketing collateral. Take real estate for example. 4pp A4 marketing brochures give you the opportunity to showcase new properties to potential buyers, build awareness in your local market and drive more business. Many real estate agents also use brochures for additional marketing initiatives, like introducing themselves and their business to a new neighborhood or market or educating clients on current market trends.

If you want to run a successful marketing campaign, having great marketing brochures is a non-negotiable.

But what are the elements of a great marketing brochure? What takes a marketing brochure from “just ok” to “exceptional”? What should you integrate into your marketing brochure to make sure that it stands out from the pack and makes an impact on your client base?

 

A Compelling Cover

The cover of the marketing brochure is the first thing that your clients are going to see, and as the old saying goes, you can’t make a first impression twice. The cover is what’s going to determine whether or not your clients actually open the marketing brochure and see your messaging. If it’s not compelling, they’re not going to open it.

Make sure that your cover visually grabs the reader’s attention. Include a headline that lets your clients know the value they can expect. Give them just enough information that they’re intrigued to open the marketing brochure to learn more.

 

The Right Color Scheme

In order to maximize the effectiveness of your brochure, you want to make sure you use the right colors. Color psychology is an incredibly powerful marketing tool. Different colors evoke different reactions in people, and leveraging the right color scheme can inspire specific behaviors in your audience.

For example, red tends to make people more aggressive and can make them more prone to purchase, so it’s often used to influence buying. Read would be a great color to use if you’re showcasing a property that you want to unload quickly. On the other end of the spectrum, blue produces a calm and serene effect and is best used when trying to build positive brand sentiment. Blue would be a great color to use if you’re introducing yourself to a new market and want to build trust with a new audience.

Depending on the end goal of your marketing brochure, using the right combination of colors can make a serious impact in the effectiveness of your campaign.

 

Solid Content

No matter how well your marketing brochure is designed, if the content is lacking, you’re not going to see results. Content, both written and visual, is absolutely essential in a great marketing brochure.

For written content, make sure you follow the the 5 C’s of copywriting from our copywriting tips for real estate agents and develop dynamic copy that will connect with your audience. From a visual perspective, make sure you use photos that showcase your properties in the best light and impeccably designed graphics.

 

Call To Action

The final element to a great marketing brochure is a call to action. Just like any other marketing initiative, you need to be crystal clear on your expectations with your audience; otherwise, they won’t take action.

Want them to come to the open house? End the marketing brochure with “Don’t Miss Our Open House!” with details of the event. Want them to check out your agent listing site? Include a URL with languaging directing them to check out your web presence. Whatever you want them to do, make sure it’s communicated clearly. You’ll also want to make sure that you visually call attention to it; the last thing you want is for your call to action to get lost among the other elements of your marketing brochure and, as such, ignored by your audience.

 

How Can We Help?

At Rogue Print and Mail, we understand the real estate industry and are a trusted design and print partner for many hundreds of real estate professionals across Australia. Our proven track record of delivering the highest quality print services to real estate professionals speaks for itself. With fast turnaround times, real-estate specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of real estate professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Elements of A Great Logo

Great Logo Image

As a business owner, there’s many things that you’ll need to design for your company: business cards, marketing collateral, your website. But before you can move forward on design projects, there’s one design that you need to lock down: your logo.

Your logo is a critical part of your business. It’s likely going to stamped on every piece of communication that you have with your customers. And because your logo is going to be so forward facing, it’s essential that you lock in a logo that’s perfect for you.

But what makes a logo work? What are the elements of a great logo?

 

Clean Sense Of Design

The first element of a great logo is a clean sense of design. The last thing that you want out of a logo is for it to feel too cluttered or busy; a clean, simple design is going to be the most effective, especially considering the fact that your logo will be small on most of your collateral. You don’t want any of your logo to get lost due to sizing issues or your clients or customers to have to put on a pair of magnifying glasses in order to read or understand your logo.

 

Your logo should have a few key elements, graphic and/or visual that are being highlighted, and none should compete with the other. If you feel there are elements of your logo that are unnecessary to the overall feel and aesthetic, get rid of them. The less you have going on in your logo, the better.

 

It Makes An Impact

Perhaps the most important element of a great logo is the impression that it leaves on your clients and customers. Does your logo make an impact? Or is it pretty much instantly forgotten?

You want to have your graphic design partner design a logo that’s going to make an impact and be instantly recognizable to your customers. Having a clean sense of design as we discussed will certainly help, but you need to take it a step further. What does your logo say about who you are as a company? And how does it translate that to your audience?

 

Think about some of the most famous and impactful logos in the world, like Apple or Disney. Both companies have clean logos that are instantly recognizable and make an impact on customers. Strive to do the same in your logo design.

 

It’s On Brand

When developing your logo, it’s also important to make sure that you stay on brand. While some design practices will work really well for other companies, they might not be a fit for you, who you are to your customers and how you want to establish yourself in the market.

For example, let’s say your a family friendly brand. You’re likely going to want to avoid a logo that feels racy or suggestive in any way as it plays against who you are as a brand. Or say you’re a brand that’s targeted towards professionals; you’re definitely going to want to avoid any whimsical fonts or design elements that are more typically associated with children.

Your logo is basically a visual summary of who you are as a company. Know who you are as a brand, and make sure that your logo is an accurate visual representation of that identity

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information and valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

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