Elements of A Great Logo

Great Logo Image

As a business owner, there’s many things that you’ll need to design for your company: business cards, marketing collateral, your website. But before you can move forward on design projects, there’s one design that you need to lock down: your logo.

Your logo is a critical part of your business. It’s likely going to stamped on every piece of communication that you have with your customers. And because your logo is going to be so forward facing, it’s essential that you lock in a logo that’s perfect for you.

But what makes a logo work? What are the elements of a great logo?

 

Clean Sense Of Design

The first element of a great logo is a clean sense of design. The last thing that you want out of a logo is for it to feel too cluttered or busy; a clean, simple design is going to be the most effective, especially considering the fact that your logo will be small on most of your collateral. You don’t want any of your logo to get lost due to sizing issues or your clients or customers to have to put on a pair of magnifying glasses in order to read or understand your logo.

 

Your logo should have a few key elements, graphic and/or visual that are being highlighted, and none should compete with the other. If you feel there are elements of your logo that are unnecessary to the overall feel and aesthetic, get rid of them. The less you have going on in your logo, the better.

 

It Makes An Impact

Perhaps the most important element of a great logo is the impression that it leaves on your clients and customers. Does your logo make an impact? Or is it pretty much instantly forgotten?

You want to have your graphic design partner design a logo that’s going to make an impact and be instantly recognizable to your customers. Having a clean sense of design as we discussed will certainly help, but you need to take it a step further. What does your logo say about who you are as a company? And how does it translate that to your audience?

 

Think about some of the most famous and impactful logos in the world, like Apple or Disney. Both companies have clean logos that are instantly recognizable and make an impact on customers. Strive to do the same in your logo design.

 

It’s On Brand

When developing your logo, it’s also important to make sure that you stay on brand. While some design practices will work really well for other companies, they might not be a fit for you, who you are to your customers and how you want to establish yourself in the market.

For example, let’s say your a family friendly brand. You’re likely going to want to avoid a logo that feels racy or suggestive in any way as it plays against who you are as a brand. Or say you’re a brand that’s targeted towards professionals; you’re definitely going to want to avoid any whimsical fonts or design elements that are more typically associated with children.

Your logo is basically a visual summary of who you are as a company. Know who you are as a brand, and make sure that your logo is an accurate visual representation of that identity

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information and valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

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Elements of A Great Logo

Great Logo Image

As a business owner, there’s many things that you’ll need to design for your company: business cards, marketing collateral, your website. But before you can move forward on design projects, there’s one design that you need to lock down: your logo.

Your logo is a critical part of your business. It’s likely going to stamped on every piece of communication that you have with your customers. And because your logo is going to be so forward facing, it’s essential that you lock in a logo that’s perfect for you.

But what makes a logo work? What are the elements of a great logo?

 

Clean Sense Of Design

The first element of a great logo is a clean sense of design. The last thing that you want out of a logo is for it to feel too cluttered or busy; a clean, simple design is going to be the most effective, especially considering the fact that your logo will be small on most of your collateral. You don’t want any of your logo to get lost due to sizing issues or your clients or customers to have to put on a pair of magnifying glasses in order to read or understand your logo.

 

Your logo should have a few key elements, graphic and/or visual that are being highlighted, and none should compete with the other. If you feel there are elements of your logo that are unnecessary to the overall feel and aesthetic, get rid of them. The less you have going on in your logo, the better.

 

It Makes An Impact

Perhaps the most important element of a great logo is the impression that it leaves on your clients and customers. Does your logo make an impact? Or is it pretty much instantly forgotten?

You want to have your graphic design partner design a logo that’s going to make an impact and be instantly recognizable to your customers. Having a clean sense of design as we discussed will certainly help, but you need to take it a step further. What does your logo say about who you are as a company? And how does it translate that to your audience?

 

Think about some of the most famous and impactful logos in the world, like Apple or Disney. Both companies have clean logos that are instantly recognizable and make an impact on customers. Strive to do the same in your logo design.

 

It’s On Brand

When developing your logo, it’s also important to make sure that you stay on brand. While some design practices will work really well for other companies, they might not be a fit for you, who you are to your customers and how you want to establish yourself in the market.

For example, let’s say your a family friendly brand. You’re likely going to want to avoid a logo that feels racy or suggestive in any way as it plays against who you are as a brand. Or say you’re a brand that’s targeted towards professionals; you’re definitely going to want to avoid any whimsical fonts or design elements that are more typically associated with children.

Your logo is basically a visual summary of who you are as a company. Know who you are as a brand, and make sure that your logo is an accurate visual representation of that identity

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information and valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

.

Elements Of A Great Door Hanger

Door Hanger Image

Door hangers are a cornerstone in any successful real estate marketing campaign. They’re an ideal choice for a number of reasons; they’re effective, they’re affordable to print and, unlike mailers, you can pretty much guarantee that your message will be seen by your potential clients, as you’re hanging it right on their front door.

But what are the elements of a great door hanger? What do you need to include if you want to get the results you’re looking for from your campaign?

 

Perfect Sizing

The first element of a great door hanger is the size. You want to be sure that you choose a size that’s going to grab people’s attention and is large enough to properly display your message, but isn’t large enough to be considered an eyesore or to look overwhelming on their door.

Typically, door hangers come in 3 sizes: 99mm x 210mm, 148mm x 210mm and 105mm x 297mm”. If your door hanger is going to include a lot of text, then using the wider door hanger size will allow you to include more of your copy without looking crowded. The vertical door hangers are great for showcasing properties or other campaigns that are more image focused.

 

The Right Type of Design

Another element that you’re going to want to pay attention to is the design of your door hanger. There are certain elements that you want to include to make sure that your hanger campaign has a maximum impact on your potential clients.

Keep in mind that a lot of people are going to quickly glance at your door hanger, pull it off their door and follow the immediate instinct to throw it away. You really only have a cursory glance to grab their attention, so you want to make sure that your design uses colors, type and a layout that catches their eye, branding they will connect and identify with and some sort of “hook” that will keep them interested enough to read through your message.

Your print partner should have a variety of door hanger templates for you to choose from that have been tried-and-tested to grab your potential client’s attention and deliver results.

 

A Special Offer

Typically, that “hook” should be a special offer. You want to include some sort of incentive for them to follow up on your door hanger campaign and get in touch.

When you’re planning your door hanger campaign, set measurable goals of what you’re hoping to achieve, like getting 10% of homes you canvas to visit your website and fill out an inquiry form. Then, make your special offer directly relate to that goal.

For example, you could offer a certain percentage off of closing costs or a free home appraisal if your clients use an exclusive code found on your door hanger. Not only will this give them extra incentive to follow through on your call to action, it also helps you track your campaign and how close you are to meeting your goal.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Branding Questions To Ask Before You Move Forward With Print Projects

Branding Questions to Ask IMAGE

Print is often your first point of contact with a potential client or customer – whether they catch a glimpse of one of your posters in a local shop window, or see your large display and pull-up banners at an industry expo, your print projects need to be on brand so they attract the right people, and leave the right first impression.

Before you move forward with any print project, it’s important that you have a clear understanding of your branding – who you are as a brand, what you want to say to your potential customers and clients and how you want your print projects to bring your brand to life. If you don’t have your branding firmly in place, your print projects can end up feeling disjointed or confusing to the audience that you’re trying to attract.

Here are 3 branding questions to ask before you move forward with print projects to make sure you’re getting the most out of your print collateral:

 

Who are my ideal customers?

One of the essentials of strong branding is knowing who your audience is and what’s going to appeal to them. Before you design any of your print projects, you need to ask yourself “who are my ideal customers? And how can I speak directly to them through my branding?”

Different audiences are going to be attracted to different types of branding. For example, if you’re a children’s brand, bright colors and whimsical fonts could be a good choice for print projects. But if you’re a corporate real estate company, that same branding would feel off-putting to your ideal audience, and something more traditional would likely yield much better results.

Clearly define the clients and customers you’d like to work with, then build your branding (and print projects) around what’s going to be the most attractive to them.

 

What feeling or feelings do I want to invoke with my print project?

The best marketing materials – including print projects – make the viewer feel something. It might make them feel happy, or sad, or angry, depending on the ultimate goal. But that last thing you want your audience to feel when they’re looking at your print project is bored or unaffected.

Figure out what type of feeling or feelings you want to invoke with your print project, and then build the branding and design around those feelings. For example, do you want your audience to feel calm when reading your marketing brochure? Then you might want to use a blue color scheme, since blue has been shown to invoke feelings of calm and relaxation. Or maybe you want people to feel excited and motivated to take action, in which case you’d want to use red.

Before you put any project to print, think about the feeling that you want to invoke with your audience, and keep that in mind as you design.

 

What makes my brand recognizable, and how do I translate that into print?

If you’ve been in business for awhile, there’s probably certain things that make your brand recognizable to your core audience. Maybe it’s a particular color scheme, or maybe you use a very specific type of languaging. Whatever it is that makes your brand recognizable, you want to make sure that it translates into print.

Now, you don’t want all of your print projects to look the same, but you DO want to make sure that someone who’s looking at your print project knows that it comes from you. So, for example, let’s say you wanted to print up themed posters for an upcoming holiday sale. It’s fine to change the color scheme to be more in line with holiday colors, but you’ll want to keep the other aspects of your branding that make your brand recognizable, like your signature fonts and your logo.

Before you move forward with print projects, make sure you ask yourself these 3 branding questions to ensure that the final product rings true to your brand and gets the results you’re looking for from your audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Branding Questions To Ask Before You Move Forward With Print Projects

Branding Questions to Ask IMAGE

Print is often your first point of contact with a potential client or customer – whether they catch a glimpse of one of your posters in a local shop window, or see your large display and pull-up banners at an industry expo, your print projects need to be on brand so they attract the right people, and leave the right first impression.

Before you move forward with any print project, it’s important that you have a clear understanding of your branding – who you are as a brand, what you want to say to your potential customers and clients and how you want your print projects to bring your brand to life. If you don’t have your branding firmly in place, your print projects can end up feeling disjointed or confusing to the audience that you’re trying to attract.

Here are 3 branding questions to ask before you move forward with print projects to make sure you’re getting the most out of your print collateral:

 

Who are my ideal customers?

One of the essentials of strong branding is knowing who your audience is and what’s going to appeal to them. Before you design any of your print projects, you need to ask yourself “who are my ideal customers? And how can I speak directly to them through my branding?”

Different audiences are going to be attracted to different types of branding. For example, if you’re a children’s brand, bright colors and whimsical fonts could be a good choice for print projects. But if you’re a corporate real estate company, that same branding would feel off-putting to your ideal audience, and something more traditional would likely yield much better results.

Clearly define the clients and customers you’d like to work with, then build your branding (and print projects) around what’s going to be the most attractive to them.

 

What feeling or feelings do I want to invoke with my print project?

The best marketing materials – including print projects – make the viewer feel something. It might make them feel happy, or sad, or angry, depending on the ultimate goal. But that last thing you want your audience to feel when they’re looking at your print project is bored or unaffected.

Figure out what type of feeling or feelings you want to invoke with your print project, and then build the branding and design around those feelings. For example, do you want your audience to feel calm when reading your marketing brochure? Then you might want to use a blue color scheme, since blue has been shown to invoke feelings of calm and relaxation. Or maybe you want people to feel excited and motivated to take action, in which case you’d want to use red.

Before you put any project to print, think about the feeling that you want to invoke with your audience, and keep that in mind as you design.

 

What makes my brand recognizable, and how do I translate that into print?

If you’ve been in business for awhile, there’s probably certain things that make your brand recognizable to your core audience. Maybe it’s a particular color scheme, or maybe you use a very specific type of languaging. Whatever it is that makes your brand recognizable, you want to make sure that it translates into print.

Now, you don’t want all of your print projects to look the same, but you DO want to make sure that someone who’s looking at your print project knows that it comes from you. So, for example, let’s say you wanted to print up themed posters for an upcoming holiday sale. It’s fine to change the color scheme to be more in line with holiday colors, but you’ll want to keep the other aspects of your branding that make your brand recognizable, like your signature fonts and your logo.

Before you move forward with print projects, make sure you ask yourself these 3 branding questions to ensure that the final product rings true to your brand and gets the results you’re looking for from your audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Branding Questions To Ask Before You Move Forward With Print Projects

Branding Questions to Ask IMAGE

Print is often your first point of contact with a potential client or customer – whether they catch a glimpse of one of your posters in a local shop window, or see your large display and pull-up banners at an industry expo, your print projects need to be on brand so they attract the right people, and leave the right first impression.

Before you move forward with any print project, it’s important that you have a clear understanding of your branding – who you are as a brand, what you want to say to your potential customers and clients and how you want your print projects to bring your brand to life. If you don’t have your branding firmly in place, your print projects can end up feeling disjointed or confusing to the audience that you’re trying to attract.

Here are 3 branding questions to ask before you move forward with print projects to make sure you’re getting the most out of your print collateral:

 

Who are my ideal customers?

One of the essentials of strong branding is knowing who your audience is and what’s going to appeal to them. Before you design any of your print projects, you need to ask yourself “who are my ideal customers? And how can I speak directly to them through my branding?”

Different audiences are going to be attracted to different types of branding. For example, if you’re a children’s brand, bright colors and whimsical fonts could be a good choice for print projects. But if you’re a corporate real estate company, that same branding would feel off-putting to your ideal audience, and something more traditional would likely yield much better results.

Clearly define the clients and customers you’d like to work with, then build your branding (and print projects) around what’s going to be the most attractive to them.

 

What feeling or feelings do I want to invoke with my print project?

The best marketing materials – including print projects – make the viewer feel something. It might make them feel happy, or sad, or angry, depending on the ultimate goal. But that last thing you want your audience to feel when they’re looking at your print project is bored or unaffected.

Figure out what type of feeling or feelings you want to invoke with your print project, and then build the branding and design around those feelings. For example, do you want your audience to feel calm when reading your marketing brochure? Then you might want to use a blue color scheme, since blue has been shown to invoke feelings of calm and relaxation. Or maybe you want people to feel excited and motivated to take action, in which case you’d want to use red.

Before you put any project to print, think about the feeling that you want to invoke with your audience, and keep that in mind as you design.

 

What makes my brand recognizable, and how do I translate that into print?

If you’ve been in business for awhile, there’s probably certain things that make your brand recognizable to your core audience. Maybe it’s a particular color scheme, or maybe you use a very specific type of languaging. Whatever it is that makes your brand recognizable, you want to make sure that it translates into print.

Now, you don’t want all of your print projects to look the same, but you DO want to make sure that someone who’s looking at your print project knows that it comes from you. So, for example, let’s say you wanted to print up themed posters for an upcoming holiday sale. It’s fine to change the color scheme to be more in line with holiday colors, but you’ll want to keep the other aspects of your branding that make your brand recognizable, like your signature fonts and your logo.

Before you move forward with print projects, make sure you ask yourself these 3 branding questions to ensure that the final product rings true to your brand and gets the results you’re looking for from your audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Elements Of A Great Door Hanger

Door Hanger Image

Door hangers are a cornerstone in any successful real estate marketing campaign. They’re an ideal choice for a number of reasons; they’re effective, they’re affordable to print and, unlike mailers, you can pretty much guarantee that your message will be seen by your potential clients, as you’re hanging it right on their front door.

But what are the elements of a great door hanger? What do you need to include if you want to get the results you’re looking for from your campaign?

 

Perfect Sizing

The first element of a great door hanger is the size. You want to be sure that you choose a size that’s going to grab people’s attention and is large enough to properly display your message, but isn’t large enough to be considered an eyesore or to look overwhelming on their door.

Typically, door hangers come in 3 sizes: 99mm x 210mm, 148mm x 210mm and 105mm x 297mm”. If your door hanger is going to include a lot of text, then using the wider door hanger size will allow you to include more of your copy without looking crowded. The vertical door hangers are great for showcasing properties or other campaigns that are more image focused.

 

The Right Type of Design

Another element that you’re going to want to pay attention to is the design of your door hanger. There are certain elements that you want to include to make sure that your hanger campaign has a maximum impact on your potential clients.

Keep in mind that a lot of people are going to quickly glance at your door hanger, pull it off their door and follow the immediate instinct to throw it away. You really only have a cursory glance to grab their attention, so you want to make sure that your design uses colors, type and a layout that catches their eye, branding they will connect and identify with and some sort of “hook” that will keep them interested enough to read through your message.

Your print partner should have a variety of door hanger templates for you to choose from that have been tried-and-tested to grab your potential client’s attention and deliver results.

 

A Special Offer

Typically, that “hook” should be a special offer. You want to include some sort of incentive for them to follow up on your door hanger campaign and get in touch.

When you’re planning your door hanger campaign, set measurable goals of what you’re hoping to achieve, like getting 10% of homes you canvas to visit your website and fill out an inquiry form. Then, make your special offer directly relate to that goal.

For example, you could offer a certain percentage off of closing costs or a free home appraisal if your clients use an exclusive code found on your door hanger. Not only will this give them extra incentive to follow through on your call to action, it also helps you track your campaign and how close you are to meeting your goal.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.