Cross media marketing is one of the hottest and most effective marketing strategies of 2017, and an important component of any successful cross media marketing campaign is print. And in order to print with the kind of volume and professionalism you need to support your campaign, you need to work with a print partner who can get the job done.
But how do you determine whether a potential partner is right to manage the print side of your cross media marketing campaigns? Here are three questions to ask your print partner about cross media marketing that will help you make an informed decision on whether they’re the right partner for you:
Question #1: What’s Your Experience With Cross Media Marketing Campaigns?
When choosing a print partner, you always want to work with a company that has a wide breadth of experience in managing and print collateral for cross media marketing campaigns. It’s imperative that your print partner understands the overall scope of the campaign, how print ties into each channel, and how print contributes to the overall goals and KPIs of the campaign.
Ask your print partner to see examples from previous cross media marketing campaigns. Ask deeper marketing questions to get a sense of their overall marketing knowledge. If possible, read reviews or connect directly with past cross media marketing clients to get a sense of what it will be like to partner with them on a campaign.
Question #2: Do You Use Variable Data Printing?
If you’re considering a print partner for your cross media marketing campaign, this question should be a non-negotiable. Variable data printing (VDP), which is a form of printing that allows different elements like text and graphics to change from piece to piece without slowing down the printing process, is a critical method for cross media marketing campaigns. By leveraging VDP, print partners are able to personalise each piece of printed collateral, and this personalisation is key to cross media marketing campaign success; unique user information like PURLs can easily be personalised for each customer, allowing you to track your success.
Ask about your partner’s print methods and make sure variable data printing is an option.
Question #3: Why Should I Choose You As My Cross Media Marketing Partner?
The last question you should ask your potential partner is “why should I choose you?” You want to make sure you choose a print partner that brings what you need to the table. Maybe they have additional services, like a graphic design or analytics team, that can help support your campaign. Maybe they have extensive experience running cross media marketing campaigns within your niche or industry. Maybe they have unique insights into ways to tie print into your overall campaign strategy. Whatever the case may be, your print partner should be able to make a strong case as to why they’re the best company for the job – and why you should choose them over the competition.
Before choosing a print partner for your cross media marketing campaigns, it’s important you vet out your potential partner and ensure they’re the right person for the job. With these three questions, you’ll be able to spark the conversations necessary to make the best decision for your business and choose a print partner that will help catapult your cross media marketing campaign to success.
How Can We Help?
At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at firstname.lastname@example.org to arrange an obligation free 10 minute discussion with a member of our expert team.