Before you launch a new brand, there is a few questions you should first ask yourself:
What is our brand philosophy?
Behind every great brand is a strong brand philosophy. The most successful brands have a purpose and a philosophy that becomes the driving force behind their brand DNA and drives every part of their business.
When companies have a strong brand philosophy, it comes across to potential customers. And when those customers have similar philosophies, it creates a strong connection that drives customer loyalty, engagement, and revenue.
Before launching your new brand, ask yourself: “Who are we as a company? What do we stand for? What are the beliefs and values that inspire us to do business?” Once you have the answers to these core questions, you can use them to weave your brand philosophy.
What is our brand mission?
While your brand philosophy is who you are and what you stand for, your brand mission is your purpose. It’s the reason you do business and what you hope to accomplish as a company. And similar to your brand philosophy, your brand mission will be a driving force behind all of your major business decisions, so it’s important to clearly define your message from the start. When you have a clear brand mission, you can ensure that everything you do in your business is taking you one step closer to achieving your goals.
To define your brand mission, ask yourself: “What do we hope to accomplish, both in our market and in the world? What’s our purpose as a brand?” Knowing where you’re headed will help you develop the right path to get there.
What is our point of difference?
Every brand should have a point of difference (POD). Your POD is what sets you apart from the competition. It’s the unique value you bring to the market and the reason that your customers will want to do business with you.
To define your POD, ask yourself: “What can we do better than anyone else in the market? Why should our customers want to work with us over the competition? What makes us different, unique, and special?” Your POD is the key to besting your competition, and it’s important to define what sets you apart.
Who is our ideal customer?
In order to successfully market your products or services, you need to know who you’re marketing your products or services to. Defining your ideal customer will help you to target your marketing efforts to the people most likely to do business with you.
When it comes to defining your ideal customer, you’ll want to get as specific as possible. Ask yourself: “Who is my ideal customer? Where do they live? What are their wants and needs? What problems do they struggle with, and how can our product or service solve those problems?”
Once you have those questions answered, use them to create your ideal customer avatar, a composite character that acts as a representation of your ideal customer which you can use to guide your marketing efforts.
How do we want to be perceived in the market?
The last question you should ask yourself before launching a new brand is “how do we want to be perceived in the market?” Because if you want to be perceived as innovative and edgy, you would brand yourself differently than if you wanted to be perceived as friendly and approachable.
Figure out how you want to be perceived in the market, and then use that definition to develop your brand voice.
Establishing a strong brand is key to launching a successful business. Once you’ve asked yourself these five questions, you can use them to build your brand guide and launch a brand that will connect with your ideal customers and catapult you to new levels of success.
How Can We Help?
At Rogue Print and Mail, our design team have been assisting businesses with creating Style and Brand guides for many years. Our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and design ideas, and expertise is the power of colours that will best promote your branding, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at firstname.lastname@example.org to arrange an obligation free 10 minute discussion with a member of our expert team.