When you’re launching a business, building a strong brand is essential. You need to establish who you are and what you’re about to your potential clients and customers.
And a large part of building that brand is design. Here are 3 design essentials for a strong brand:
Your logo is the face of your brand, and it’s an absolute essential for any successful business. Your logo is often the first experience your audience has of your brand, and any time they think of you after that initial interaction, it’s the first thing they’re going to think about. That’s why it’s critical you have a well-designed logo that captures your brand, who you are, and how you want to be perceived in the market.
Here are a few things to keep in mind when designing your logo:
Give Yourself Options
When you’re designing your logo (or working with your graphic design partner to develop your logo), you want to give yourself some options. Ideally, you want to have a few different variations of your logo; this will allow you to both test out the different versions to see which connects best with your audience and use different variations for different marketing and branding opportunities.
So, for example, you might want to create a logo that incorporates both text and graphics, a text-only logo, and a graphic-only logo. This would give you three logos to test with your audience. It would give you options to use each of the logos in different situations – for example, let’s say you were acting as a sponsor for an event, but you only had a very small space for your logo on their marketing collateral. On an occasion like that where you’re facing severe space constraints, a graphic-only logo might be a better fit.
Keep It Simple
One of the biggest mistakes people make in their logo design is trying to do too much in a small space. When creating your logo, keep it simple. Trying to fit too many fonts, graphics, colors, or effects into your logo will only visually overwhelm and confuse the audience.
Stick to one or two fonts, a few colors, and one focal graphic. Anything more is going to feel like too much to your audience, and your brand messaging will get lost in all the visual clutter.
Use Color Effectively
Another thing to keep in mind when creating your logo is how you’re using color. Color psychology is very effective and you can actually use certain colors to influence your audience and how they perceive your brand.
So, for example, according to color psychology, the color blue can make you appear more trustworthy and dependable to your audience while purple can make you appear creative.
Consider how you want your brand to be perceived, and then leverage color psychology to communicate that to your audience.
Leverage color psychology and use colors in your logo to communicate your brand message to your audience.
A well designed business card is also an absolute must for a strong brand. Think of your business card as a piece of your brand you physically leave with your potential clients and customers. When you give someone your card, they’re going to give it a brief glance and think “by the looks of this card, is this a company I want to do business with?” If your card is poorly designed, they’re going to assume that the rest of your business is poorly designed, as well.
When designing your business card, you’ll obviously want to include your logo and contact information. But aside from those basics, there are endless possibilities to incorporate your unique branding into your business card. Do you have a brand font you can use on the card? Is there an interesting shape that would fit with your brand and help your card stand out?
Putting some thought and effort into your business card design can make a big impact on your business.
Marketing brochures are a great way to communicate your brand message to your potential clients and customers. But if you hand them a overcrowded, poorly designed pamphlet they can’t make sense of, all it’s going to do is confuse them.
When designing your marketing brochure, it’s all about balance. Make sure that you balance blocks of text with plenty of images and color to keep the brochure visually appealing. You also want to make sure that you use a text size that’s easy to read and understand for your audience – if your audience can read your message, the branding opportunity is lost.
How Can We Help?
At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at firstname.lastname@example.org to arrange an obligation free 10 minute discussion with a member of our expert team.