2017 is officially upon us. The New Year is a time when people typically focus on the things they’d like to change. People make personal resolutions to eat better, to exercise more, to take better care of their health.
And business owners are no different. As the New Year gets under way, business owners are focused on their business resolutions: how they’d like to change their businesses for the better. And for some businesses, that means re-branding.
If you’re thinking of taking your business in a different direction this year, here are re-branding tips to help you make the most out of the change in 2017:
Do Your Research
You never want to re-brand your business on a hunch or on what you think will work. It’s important that you do your research and understand how a re-brand is going to affect your customer base and, if you’re going after a new audience, what changes you need to make to effectively engage that audience.
Before you re-brand, do some market research. What is your target audience looking for? Where is there a gap in the market, and how can you fill it? What products or services can you offer that will fill a need?
You’ll also want to do some research on your audience to make sure that your re-branding will be a profitable endeavor. If you’re launching a big-ticket item, does your target audience have the kind of income to invest in your product? At what rate will you need to convert your audience in order to break-even? Will you be able to diversify your offerings and create multiple products and services to serve your audience?
Change Your Design
A re-brand is an opportunity to do new things and take your business in a new direction. If you’re going to be re-branding your business and taking advantage of the “newness” that a re-brand offers, you’re going to want a new look to go with it.
Work with your graphic design partner to come up with a new design concept to go along with your re-brand. You may want to invest in a new logo design, choose a new brand color palette, or implement new brand design standards. Whatever you decide to do, you want to come up with a new design concept that’s in line with your new branding.
Once you have your new design concept, you’ll want to implement it across the board. Redesign your website to accommodate your new design. Design a new email template with your new brand colors. Reprint all of your business cards with your new logo.
If you want your audience to connect with your re-branded business, you need to implement the changes across the board.
Get The Word Out
During the re-branding process, you want to make sure you’re communicating with your audience to keep them on top of all the changes that you’re making to your business. Your clients and customers have come to expect a certain look and feel for your business (not to mention a specific set of products and services), and if you change things up without letting them know, it can lead to your audience feeling confused and ultimately abandoning your brand.
Print new marketing brochures that go over the changes that are happening in your business and send them out to all of your existing clients and customers. Send a blast out to your email list reviewing your new products and services and giving them a coupon for a percentage off their first purchase. If you’re a local business, print posters and hang them up around town to get people familiar with the new face of your brand.
The more you get the word out to both existing and potential clients and customers, the smoother your re-branding transition is likely to be.
How Can We Help?
At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at firstname.lastname@example.org to arrange an obligation free 10 minute discussion with a member of our expert team.