Marketing Resolutions for 2017


As 2017 starts to gain momentum, many companies are looking towards the upcoming year and crafting their goals. What’s going to be the focus? How are we going to grow? Where do we want to spend our budgets? How do we want to improve our message?

Whatever your ultimate business goals, here are 4 marketing resolutions you should definitely be making in 2017:


Resolution #1: Get Social

If you’re not already doing it, your first marketing resolution for 2017 should be to invest more time, resources and energy into building your social media presence.

Social media marketing is one of the most effective and powerful marketing avenues at your disposal, but many businesses shy away from it because there are always new strategies and platforms to master. However, staying on top of your social media game can bring in massive amounts of revenue for your business.

Think about the social networks that make the most sense for you and your business, and if you don’t already have a professional presence on those networks, build out each profile.

Some networks to consider include:

  • Facebook
  • Twitter
  • Pinterest
  • Snapchat
  • LinkedIn
  • Yelp

Once you have a presence, start putting resources towards building an audience or doing some sort of social media ad push, like Facebook advertising.

Effective social media takes a daily effort, and if managing and growing your social media feels overwhelming, you may want to consider hiring a social media manager.


Resolution #2: Expand Your Local Influence

While it’s important to get your business’ name out to as many people as possible, one of your marketing resolutions for 2017 should be to focus on the customers closest to you. Expanding your local influence and becoming the go-to for local customers in your industry can be a great way to build a loyal and consistent customer base.

Think about partnering with other local businesses to expand your reach to their customers. Print an insert for the local Sunday paper. Sponsor a local children’s sports team and print banners to advertise at the stadium.

In 2017, you should be doing everything you can to reach the customers within your community.


Resolution #3: Go Big With Printing

If you’re attending or hosting any events in 2017, you’ll want to think big. Large scale printing can make a big statement about your business – and have a big impact with your customers.

Large scale print projects, like pull up banners and posters, are one of the most effective ways to stand out at events. If you’re exhibiting at an expo or at a local business event, it can be a challenge to break through the clutter and capture the attention of potential customers and clients walking by. Large scale printing helps you to make a statement, hooks in your customers and will help you stand out from the competition.


Resolution #4: Create Quality Content

2016 was the year of content marketing, and this trend shows no signs of slowing down in 2017. Customers are on the lookout for companies that contribute valuable information and are considered a resource within their industry.

Creating quality content that adds value to and builds trust with your audience is essential in hitting your marketing and sales goals. Create an editorial calendar and plan to publish regular content, like email newsletters, blog posts and whitepapers, to begin building the relationship with your audience.


How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.  

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at  to arrange an obligation free 10 minute discussion with a member of our expert team.


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