When you’re a small to medium sized business, your community is crucial to the success of your business. According to Franchise Business, Local Area Marketing “involves identifying and implementing marketing opportunities in local communities by engaging positively with individuals, groups, organisations, businesses and local media”. Local area marketing should be a key component in any SMBs overall marketing plan.
But how exactly does local area marketing work? And how can combining local area marketing with print drive sales?
One way that local area marketing can drive sales is by increasing your visibility in the community that you serve. Generally speaking, people want to do business with companies that they know and are familiar with. Focusing your marketing efforts on your immediate community will increase visibility and recognition with the people you most want to work with, and many will end up converting into customers.
Print posters for your business and hang them in local gathering spots. Leave business or marketing cards with other local businesses that have the clientele you’re looking to target. Insert a flyer into your local monthly magazine or newspaper. Taking these opportunities to increase visibility and get your business in front of people in your community will ultimately drive them to your door.
Helps To Build Relationships
Local area marketing can be a huge opportunity to build relationships both your customers AND businesses within your community, and both of these relationships can ultimately drive revenue and sales for your business.
Obviously, building relationships with your potential customers will lead to sales. But building relationships with other local businesses can be just as lucrative.
For example, let’s say you own a juice bar. You could partner with a local yoga studio, print loyalty cards, and once a customer has visited both locations 5 times they get a free juice and a free yoga class. Not only are you building a relationship with the yoga studio, but this kind of cross promotion will encourage customers to make purchases at both businesses, making it a win-win.
Establishes You As An Expert
Local area marketing with print can also help you to stand out from your competition and establish yourself as an expert in your field to your community. People tend to want to do business with people they perceive to be the best, and establishing yourself as an expert in your community can help you best your competitors and have a series impact on revenue.
When it comes to establishing yourself as an expert, get creative. Host a Q+A and print posters to advertise around town. Print out a monthly newsletter and circulate it to your customers and prospects. The approach is yours to decide, but putting out print collateral that shows that you know your stuff and are a cut above the rest will be hugely impactful on your sales numbers.
Making a concentrated effort to increase visibility, build relationships and establish yourself as an expert of your industry within your local community is an airtight way to move the needles on sales and drive additional revenue for your business.
How Can We Help?
At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at firstname.lastname@example.org to arrange an obligation free 10 minute discussion with a member of our expert team.