There’s a saying that people use when they’re talking about making an impact: “Go big or go home”. And that’s never been more true then when you’re printing collateral for your business.
Large format printing makes a huge impact on customers, particularly at events. Here are some reasons why printing big makes a BIG impact and why you should consider it for your next event:
More Visual Impact
The first reason that printing big is the way to go is that it’s going to have a much higher level of visual impact than printing on a smaller scale.
When you’re exhibiting at an event, you’re competing with other exhibitors and vendors for the attention of the attendees. Without making a visual impact, you’re not going to grab people’s attention enough to make them want to connect with you instead of the booth on either side of you. Having large scale posters and pull up banners are attention-grabbing and make a big visual impact; this can mean the difference between your next customer or client stopping to learn more about your business or continuing on to another booth that’s more visually interesting and impactful.
Another benefit of printing on a large scale is that you have space to deliver more of your message. While you never want to over-clutter your printed materials, the fact that you have more space to play around with means that you’ll be able to share more of your messaging.
For example, let’s say you’re debating whether to print your display on a small, A4-sized poster to put on a table or a large pull-up banner to put next to the table. With the small poster, you can only include so much pictorial and text information; at a certain point, the text would be too small to read. However, by printing bigger, you can include larger & clearer images that have more immediate impact and ensure you are able to relay your message at a size that’s visible and readable to your customers.
You’ll also want to think about printing big because large scale printing is just more memorable to your clients and customers. From a display standpoint, bigger things (like print collateral) that are well laid out and impactful take up bigger space in our memories.
Let’s say you went to an event, and there were two graphic design companies you spoke to. One had a minimalist display with a few marketing cards and a small poster displaying their services. The other had two pull-up banners framing their table, a large poster with their logo hanging behind them and another large poster that displayed their services using bright, impactful colors.
Which are you more likely to remember?
When you want to make a big impact, it’s best to go big.
What Are Some Best Practices For Printing Big?
So now that you know you want to print big for your next event, here are some best practices to make sure you get the most out of your printing:
Stay On Brand
You want to make sure that everything you print is consistent with your overall branding. Even though printing big tends to lend itself to loud design and colors, if your brand is more corporate or uses muted tones and colors, you’ll want to honor that and not confuse your customers.
When you’re printing large, it can be tempting to take full advantage and fill up every inch of space. But over-cluttering is just as damaging to your design and messaging when you’re printing big as it is when you’re printing small.
Print Big… But Also Print Small
Whatever you print big, you’ll also want to print small. Having flyers and brochures for people to with them after your larger prints have made an impact, can help drive sales interactions to your business at a later date.
How Can We Help?
At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at email@example.com to arrange an obligation free 10 minute discussion with a member of our expert team.