If you’re at all involved in the marketing of your business, than you’ve heard the term “content marketing”. Content marketing, which refers to creating valuable and engaging content to build relationships with customers and drive sales, has been steadily increasing in popularity, and in 2016, content is KING.
Every business owner should be embracing the content marketing trend. But content marketing is only a piece of the marketing pie. And while content marketing should definitely be a focus, you need to tie it into your overall marketing strategy. And that includes print.
But how do you tie your print marketing efforts into your content marketing efforts?
Print Your Content
This one seems pretty obvious, but the biggest and most significant way to bridge your print and content marketing efforts is to physically print your content. When most people think of content, they think digital. And while it’s true that a lot of your content marketing efforts will take place online, printing your highest quality content and physically distributing it to your customers is a great strategy to increase the reach of your content, and establish yourself and your company as a subject matter expert (SME).
Print out your latest info-graphic on industry trends on some marketing cards and bring them with you to your next networking event. Print out your top 10 blog posts and turn them into a book that you hand out to prospects when they visit your office. Bring your digital content into the physical world and use it to drive business.
Use Cross-Media Marketing To Drive Traffic To Your Content
Cross-media marketing is a form of cross-promotion that allows you to leverage multiple channels to reach your marketing goals. So, for example, let’s say you’re trying to drive traffic to your corporate blog, where the bulk of your content is being stored. You could send out a mailer to your top customers that includes a custom URL inviting them to check out your blog.
The benefit of this strategy is that you can actually track the success of the campaigns. By using custom URLs, you’re able to see how many people were exposed to your content as a direct result of your mailer, and depending on the results, you can adjust future campaigns accordingly.
Use Print To Tie Into Content Marketing Training
If you want to be effective at content marketing, you need to stay on top of trends, and you need to get your team up to speed on how to effectively leverage content strategies to reach your marketing goals. And that means training.
Use print materials to develop a content marketing training program for your team. You can print training manuals that lay out your content goals and strategy, posters to hang in your marketing office with the do’s and don’ts of content marketing… whatever you feel will help your team succeed in developing and marketing great content.
It’s clear that content marketing is a marketing strategy that’s here to stay. And by tying it to your more traditional marketing strategies, like print, you’ll be able to maximize your impact and deliver the best results for your business.
How Can We Help?
At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at email@example.com to arrange an obligation free 10 minute discussion with a member of our expert team.