Depending on your industry, exhibiting at an event can be an effective way to connect with potential customers, educate them on your product or service, increase brand awareness and gather new, qualified leads.
But there’s definitely a right way to do events… and a wrong way.
Here are the do’s and dont’s of exhibiting to make sure you get the most out of your event:
DO Bring your A-Team
When you’re exhibiting at an event, you want to bring your A-Team: the people on your team who know your products and services in and out, who are so skilled at sales they could sell ice to an Eskimo and who you trust to be the face of your company.
DON’T Rely on New Team Members
While it’s certainly fine to bring new team members to exhibit at an event (in fact, it can be a great learning experience), you don’t want to rely completely on new team members. Since they’re new, they don’t have the kind of experience with your product or service that’s necessary to confidently represent your company to the public. You want to put your best foot forward at events, and putting a brand new team in charge will likely not get you the results you’re looking for.
DO Make a Visual Impact
At events, you’re often competing with multiple exhibitors for the attention of your customers. And that’s why you need to make a big visual impact.
Large posters and pull-up banners can grab the attention of your customers and draw them to your booth. Make sure your display is visually appealing, on brand and attention-grabbing for the most impact.
DON’T Fade Into The Background
The worst thing that you can do at an event is fade into the background. Without things like banners or posters to add visual interest, you’re going to end up unnoticed by your customers and you’ll likely see low foot traffic to your booth.
DO Bring Things For Your Customers
When people visit an event, they’re likely to connect with multiple customers, owners and salespeople. It can be a bit overwhelming, and often times people will forget names, brands and descriptions of products and services – even if they meet a company they’re interested in doing business with.
That’s why you always want to bring things for your customers to take with them so they have a physical reminder of who you are and what you do. Things like business cards with contact information and marketing brochures can help to jog their memory a few days after the event when they’re ready to follow up.
DON’T Show Up Empty Handed
Showing up to an event empty handed is risky. Without collateral on hand to give out to your potential customers, you’re likely going to lose a lot of leads and potential sales as people will likely forget you shortly after leaving your booth.
How Can We Help?
At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at firstname.lastname@example.org to arrange an obligation free 10 minute discussion with a member of our expert team.