One of the most important areas of your business is branding. Who you are as a brand, how you position yourself in the market and how you share your branding with potential clients and customers are all part of the DNA of your business. Having a strong brand is essential in connecting with your audience, developing brand loyalty and ultimately driving sales and revenue.
Obviously, there’s a lot that goes into strong branding: great design, the right logo and color scheme, consistent messaging. But one area that’s sometimes overlooked but has the ability to contribute to your branding in a major way is print.
Here are a few ways that print can support your branding efforts:
EXPANDING YOUR BRAND EXPERIENCE
These days, a lot of branding takes place online – you brand your company website and social media profiles, and your potential clients visit those sites and become more familiar with your brand.
Supplementing your branding with a print campaign expands your brand experience to a new medium, so all of the branding that you built online is reinforced in your customer’s mind by the print campaigns.
For example, let’s say you’re a real estate company, and a potential customer visits your site. After reading through your blog, they experience your brand as a company that believes in giving back to the community. Then, they receive a printed mailer advertising a fundraiser that you’re holding for a local charity. The print campaign builds on the branding you established online and expands the brand experience from their computer to an actual, tangible piece of collateral.
INCREASING BRAND RECOGNITION
One of the cornerstones of marketing is the more that you can expose your audience to your brand, the better. By leveraging all mediums – including print – in your branding, you increase your exposure, and as such, increase your brand recognition with your audience.
Print business cards with your logo and pass them out at industry events. Hang posters at local businesses where your customers frequently visit. Exhibit at trade shows and events, and include your branding on large posters and pull up banners.
Include your branding everywhere and in every way you can. This will strengthen your brand message and increase recognition within your target demographic.
REACHING NEW CUSTOMERS
Using print to support your branding efforts also gives you the opportunity to reach a new customer base. No matter how targeted your digital efforts, it’s impossible to get in front of every pair of eyes that could be a good match for your business. Print expands your reach and gives you another shot at reaching customers you might not be able to reach online.
For example, there might be a subset of your customers who aren’t internet savvy or don’t regularly use social media. If all of your branding efforts were digital, they might never become familiar with your brand and company. By using print, you’re able to increase your chances of getting your brand messaging to those customers by sending them mailers to their homes or hanging posters or information cards at local businesses.
The strongest companies take a 360 degree approach to branding. By using print to support your overall branding efforts, you’re able to strengthen your overall brand messaging, get in front of more customers and create a more comprehensive brand experience for your customers.
How Can We Help?
At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at firstname.lastname@example.org to arrange an obligation free 10 minute discussion with a member of our expert team.