From a marketing perspective, companies funnel a lot of resources into both digital and more traditional marketing strategies. But there’s one marketing area that many companies struggle with, and that’s in person marketing.
Interacting with potential customers and clients in person is a HUGE opportunity for a brand to make an impact and drive business. But a lot of businesses aren’t quite sure how to make that impact and how to the kind of lasting impression on people that turns them into long time customers.
Here are some tips on how to make an in-person impact on your audience that will leave people practically begging to do business with you:
The first key to making an impact when you have an in-person audience is to be personable. People like doing business with REAL PEOPLE, not with what they view as faceless corporations. And in-person events are the perfect opportunity to showcase the people behind your business.
Treat every person that approaches you with respect. Give them your undivided attention. Don’t make your presentation all about you – ask them questions, and then tailor your presentation to illustrate how your business can have a positive impact on them and solve their problems. Be personable, relatable and treat them the way that you’d treat a friend.
GET YOUR MESSAGING TIGHT AND RIGHT
The last thing that you want to do when you’re interacting with your customers in person is confuse them. When someone approaches you and asks “so what does your company do?” or “how can your business solve this problem?”, you need to have a clear and concise response that articulates your message and how you want to present yourself as a business.
Spend a solid chunk of time before any in person events reviewing and revising your messaging. Are there any points that feel unclear or need clarification? Is there any way to make your messaging more concise and to the point?
The clearer you can make your point – and the least amount of time you can spend making it – the bigger the impact your messaging will make on your audience.
MAKE A VISUAL STATEMENT
Perhaps the biggest impact you can make on your audience at in-person events is through visual means. Making a visual statement with large scale banners and posters can leave your audience with messaging and imagery that will completely WOW them and leave them wanting to do business.
Using banners and posters to make a visual impact will draw more of your audience to you and give you greater opportunities to market to them and convert them into customers. If you need help designing and printing your posters and stand-up banners, be sure to reach out for a custom quote.
How Can We Help?
At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at firstname.lastname@example.org to arrange an obligation free 10 minute discussion with a member of our expert team.