In 2016, there’s a huge focus on digital marketing. And there should be – as technology advances, people are spending more and more time online, and the more you can hit them where they already ARE (via search engine marketing, SEO and social media), the more successful you’ll be in hitting your goals.
However, just because there’s been a more visible focus on digital marketing, by no means does that mean you should lessen your efforts on print. In fact, the opposite is true – the most successful brands and companies are leveraging their print campaigns to help them maximize the success of their digital efforts, reach more customers and clients and ultimately drive both recognition and revenue for their businesses.
But how can you use print to help you hit your digital goals?
DRIVE CUSTOMERS TO YOUR DIGITAL SPACE
One of the best ways to leverage print marketing to hit your digital goals is to use print materials to actually drive potential clients and customers to your digital space – whether it’s your website, a custom page or a social media profile.
There’s a number of benefits to taking this approach. Firstly, using a print campaign to drive your potential clients or customers to your digital presence will warm up your audience. They’ll get accustomed to your brand through your print materials and then continue the experience digitally. Adding this extra step of recognition and familiarity can help you increase your conversion rates once they’re on your site.
Using a print campaign to drive people to your digital space can also help you capture additional customers that might not spend a ton of time online. Consumers who aren’t tech savvy might not seek out your brand online, but if they’re prompted with print messaging that directs them on where to go, they’ll be more likely to engage with you digitally.
When you’re driving customers to your digital presence, be sure to leverage cross media marketing techniques and include a custom URL so you can track exactly where your customers are coming from and the overall success of the campaign. This data will be invaluable for maximizing your cross media marketing efforts in the future.
INCREASE BRAND AWARENESS
Print campaigns can also help boost your digital results by increasing brand awareness and recognition within your key markets. Customers are more likely to do business with companies that they trust, and the first step to building trust is getting your company out there and in front of your target demographic.
So, for example – let’s say you’re running a digital initiative and are trying to capture email addresses for your mailing list. If you don’t have brand awareness in your market, people are going to be wary about sharing their information.
However, if you’ve run a print campaign that included sending print collateral to people’s homes and banners or posters in key locations around town, those same consumers are going to recognize your brand when you try to target them online, and are going to be much more likely to be willing to share their information, giving you more opportunities to market to them in the future.
While you certainly want to be placing a good amount of your time, energy and resources into digital marketing techniques, in order to maximize those efforts you need to supplement them with strong print campaigns. Print marketing is essential to not only reaching your digital goals, but the overall goals for your company as well.
How Can We Help?
At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at firstname.lastname@example.org to arrange an obligation free 10 minute discussion with a member of our expert team.