There are plenty of things that you need in order to run a successful training business: a solid business plan, great presentation skills and the ability to network and generate leads like a pro. There’s also plenty of PHYSICAL things that you’ll need, including print collateral, to get the most out of your corporate trainings.
Here are some print essentials that you’ll need in order to get the most out of your corporate training business:
When you’re leading a corporate training for one of your clients, you need to present your materials in a professional way. The last thing you want to do is throw a bunch of documents at your trainees without any sense of organization.
Presentation folders are an essential for corporate trainers. They are the perfect way to house all of your training documents and present them in a way that’s organized, professional and on brand. Your presentation folders should include your logo and any other branding you want your clients to remember. That way, whenever your clients reference the training and look at the documents you provided, they’ll be reminded of your brand and how impressed they were with your training and presentation, making them more likely to reach out for future corporate training needs.
It should go without saying, but an absolute print essential for your corporate training business is training manuals. Training manuals incorporate everything you’re teaching and packages it in a way that’s easy for your trainees to understand, interact with and reference in the future.
Depending on the length and format of your training materials, you can either print and package your training materials in a more traditional way using coil or wire bindings or punching a hole in the materials and housing them in binders or you can jazz them up and create saddle stitch booklets that have the appearance of a more professionally bound book with a spine.
Rogue Print and Mail can now offer saddle stitching on training manuals that are up to 200 pages – an offering unique to us that allows us to present your materials for training in a much more professionally finished way, completed with a square edge spine that makes them look like they are perfect bound, at a fraction of the cost of perfect binding. Click here to see the machine in action!
Just like any other business, you’ll need to market your corporate training business in order to generate new leads, book new trainings and build a book of solid clients. Marketing cards are a must in any corporate marketing campaign and have a multitude of uses that can help you generate new business.
Leading a training at a professional event? Bring marketing cards with you to pass out to attendees who might have businesses of their own that need your services. Looking to generate business in a new neighborhood? Use marketing cards for a mailing campaign to drive new inquiries. Launching a new training package? Design a marketing card to send out to your existing and potential customers to let them know about it.
Business cards are a must for any professional, including corporate trainers. You’ll want to have professionally designed business cards on hand for networking events, business meetings and to leave behind after corporate trainings with your contacts to pass along to their colleagues as referrals.
When choosing a business card, make sure that you design a card that’s on brand and stands out from the pack. When businesses hire a corporate training company, they want to hire a trainer who will be memorable and make an impact on their team, and your business card should speak to that.
How Can We Help?
At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at email@example.com to arrange an obligation free 10 minute discussion with a member of our expert team.