Digital Marketing: Key People To Hire To Build Your Digital Presence

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Establishing a digital presence is a must if you want your business to be successful. Consumers are increasingly turning towards digital to make connections, find companies they want to work with and establish new business relationships. And your potential clients are no different.

But establishing and building a digital presence takes time, dedication and very specific skills, and those might not be things that you have in your tool-belt. That’s why hiring a team to help take your brand to the next level online is such an effective route.

But what are some key people to hire to build your digital presence?

 

Email Marketing Manager

Building an email list of qualified buyers and sellers – and then actively marketing to said list of buyers and sellers – is one of the most effective ways to drive sales interactions in your real estate business. Having and implementing a sound email strategy can significantly increase your revenue by marketing to a list of warm prospects that are already interested in you and your brand.

That being said, email marketing is not exactly a simple thing to implement in your business. There’s the technical side of things (like setting up your autoresponder, scheduling email blasts and segmenting your list to make sure your potential clients are getting the most targeted and specific messaging) the creative side of things (like understanding how to write persuasive copy for real estate) and the analytical side of things (understanding user behavior and optimizing emails based on open and click through rates). Chances are, these are skillsets that you may be lacking as a real estate agent. Which is why you’ll want to hire an email marketing manager.

Hiring the right email marketing manager will not only alleviate you of the daunting task of setting up, writing, managing and optimizing your email campaigns, it will also ensure that you see real results and ROI from those campaigns.

It’s incredibly important that you hire someone who can not only talk the talk, but walk the walk. When interviewing and reviewing their portfolio, ask them to provide real data on the success of their campaigns – what were the open and click through rates? What additional revenue was generated for their clients as a results of their campaigns? You want to ensure that you’re not just hiring someone who can write great emails, but someone who can move the needle on sales interactions and drive additional revenue.
Social Media Manager

Having an active presence on social media is an absolute must in any industry in 2016. But social media is extremely time consuming, and staying up to date on new platforms, trends and strategies can be extremely challenging. Depending on your company/personal presence on social media, you might want to think about hiring a social media manager.  

A social media manager can help to ensure that your clients have a consistent brand experience across all of your social media channels and help build your visibility in key markets. They also are responsible for staying on the cutting edge of social media strategy and trends and figuring out how to apply them to your business. Your social media manager can build your social presence, research new platforms that might help to drive visibility and awareness and manage social conversations with your community and potential clients.

When hiring a social media manager, you want to really dig deep and find out their area of expertise. Do they consider themselves to be well versed in both strategy and implementation? What platforms do they specialize in? What kinds of results have they been able to get for past clients.

If you do end up hiring a social media manager, they’ll be acting as the voice of you and your company on social media, so it’s important that they understand exactly who you are as a brand and best practices for your company. Make sure you provide them with a social media guide to get them up to speed.

 

SEO Manager

While an email marketing manager and social media manager are the more creative ways to build your presence online, you also want to make sure that you’re optimizing your site and content from a technical perspective. SEO (Search Engine Optimization) refers to optimizing code and content on your site to help you rank better for keywords or phrases in the SERPs (search engine results pages), which will drive qualified traffic to your site.

For example, let’s say you’re a real estate agent in Bulimba {Brisbane}. Ranking in the number 1 spot on Google for the search term “real estate agent in Bulimba” would do HUGE things for your visibility and traffic. An SEO Manager’s job is to get you there through a number of strategies including on-site optimization and content optimization.

When hiring a SEO Manager, it’s important to understand that SEO takes time. No matter how talented they are, you’re not going to rank #1 for a competitive search term within 30 days of their hire. Instead, review their proposed strategy and ask them to provide a realistic time frame for you to start seeing results.

 

About Us

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to real estate professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of real estate professionals across Australia.

I sincerely hope you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au to arrange an obligation free 10 minute discussion with a member of our expert team.

 

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