There’s no arguing the point that in 2016 all businesses, including real estate companies and agents, need to have a digital presence in order to be successful. More and more consumers are beginning – and ending – their search for an agent online. And as time progresses, you’re going to find that more and more of your business – everything from virtual open houses to initial calls with out-of-area clients – is going to be conducted online.
But if you’re just beginning to build your presence online, it can be daunting. It seems like there’s an endless amount of information and tools out there that you could invest in; the sheer number of choices can be paralyzing.
A good rule of thumb is to start with the necessities. Here are 3 tools that you absolutely need to succeed online in the real estate industry:
The first tool that you need in order to be successful online is an analytics tool. It’s imperative that you understand exactly what’s happening in your business online, where your traffic is coming from, what actions your traffic is taking and how that’s converting into sales, and analytics is the way to do it. The more data you have on your audience, the better you’ll be able to optimize your website and your business to drive more revenue.
There are a ton of analytics options out there to help you track your real estate business online. If you’re just starting out or you’re on a budget, Google Analytics is a great (free) starter tool to help you begin to get a grasp on your basic analytics and what changes you need to make to increase your sales.
If you’re looking to go a bit deeper, paid tools like Clicky or KISSmetrics dig deeper into your data, giving you even more in depth information on user behavior, real time performance and other insights into optimizing your online operations.
A Digital Signature Tool
As a real estate agent, there are plenty of things that you’re going to need your clients to sign throughout the buying or selling process. And rather than having to meet in person every single time you need a signature or make your clients find somewhere that still has a working fax machine, a digital signature tool enables them and you to sign important documents digitally, which is significantly easier and more convenient for both you and your clients.
Invest in a tool like DocuSign, which is widely used and respected in the real estate community, to help you streamline your documents and transaction throughout the real estate sales cycle.
A customer relationship management (CRM) tool is an absolute must for real estate agents. Depending on the volume of clients that you work with (and the amount of outreach you’re currently doing to find new clients), it can be overwhelming to try to remember or track where everyone is and what stage they’re at in your interaction. CRMs help you to keep track of your leads, your clients and where everyone is in the sales cycle with a detailed log of interactions. This will help you to easily remember past conversations, reference previous interactions and manage how many clients are in your pipeline.
CRMs like Placester or propertybase are geared towards real estate agents and are customized to suit your needs. When choosing a CRM, make sure you choose one that syncs up with multiple devices (like your iPhone, tablet or Android) to make sure you can manage your leads when you’re on the go.
Once you get the ball rolling with these tools, it will feel much less overwhelming to manage your business online, and you can slowly start adding additional tools to fuel your success.
At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to real estate professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of real estate professionals across Australia.
I sincerely hope you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at firstname.lastname@example.org to arrange an obligation free 10 minute discussion with a member of our expert team.