It’s hard to believe that 2016 is more than half complete. Many businesses kick off the start of the new calendar year with business resolutions and the best intentions to stay organised and streamlined throughout the coming year. But if you’re like most people, you probably started to relax on those resolutions somewhere around March and now in July, with the new Australian Financial Year just underway, your business is right back in the state of mild (or severe) disorganisation that it was on December 31.
But instead of waiting for another new calendar year to make a new resolution, why not commit to getting your business organised today?
Here are 4 steps to getting your business organised this July:
The first step to getting organised in your business is to understand the areas where organisation is lacking. You need to take a thorough inventory of all aspects of your business to get a clear understanding of how you can improve and to identify opportunities for better organisation.
For a week, carefully document everything that’s going on in your business, including how you’re spending your time (using a tool like TimeDoctor), any issues that come up and your current processes for dealing with things like customer service or billing issues.
Once you have a week’s worth of data, you’ll have a clear picture of your business operations as they currently stand. Where are the opportunities for improvement?
For example, is your team spending way too much time responding to questions and comments on social media because there’s no clear guidelines on how to post on behalf of the company? Or are potential client inquiries from your website falling through the cracks because no one on your team is checking the inquiries email account on a regular basis?
Whatever issues or area for improvement you see, write it down.
Once you know where you can improve, you can develop systems around each area to get you and your team organised and make sure everyone understands exactly how to do things and who’s responsible for getting them done.
So, for example, you’ve identified that your team is struggling with social media because there’s no clear objectives or guidelines on how they should respond to questions and comments. To solve that problem and better organize your team,create a social media guide that outlines company guidelines, how to answer frequently asked questions, the ideal amount of time per day to manage social media and who is in charge of each aspect of social media management.
Or, for example, you’re losing potential clients because no one is checking your client inquiries from the website. Assign one person on your team to manage the inquiry inbox and set clear expectations of how often it should be checked and how quickly clients need to be responded to.
Documenting all of these processes and getting everyone on board will bring clarity to your team, help everyone understand their responsibilities and get everyone more organised.
Invest In Software
If you want to make organisation a breeze, consider investing in software to help you manage the processes in your business. Automating parts of your business can take a huge load off of your team, make your processes more efficient and free up your team’s time to focus on higher level tasks.
For example, you could invest in an auto-responder that would automatically respond to your customer inquiries and send a notification to your team to follow up. Or, you could invest in a social media management platform, like HootSuite, so that your team can manage all of your social media accounts from one dashboard instead of logging in and out of multiple accounts.
Hold Yourself (And Your Team) Accountable
The most important aspect of getting organised this July (and not ended up right back where you were in March) is accountability. GETTING organised is fairly simple. It’s STAYING organised that’s a challenge.
Hold yourself and your team accountable to following through with your new systems and processes. Remind everyone to follow the new procedures until it becomes a habit. Celebrate your team when they keep things organised.
If you follow these tips, you can get your business organised and keep it that way through 2016 and beyond.
At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to business professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at email@example.com to arrange an obligation free 10 minute discussion with a member of our expert team.