You already know the importance of having a well designed website for your real estate business. Your website is often the first exposure that your clients have to your business, and it’s your opportunity to showcase your professionalism, expertise and properties in a way that will get your clients excited to work with you.
But it doesn’t matter how fantastic your real estate website is if no one sees it. Traffic is the essential piece of the equation and what’s going to enable you to not only have a great website, but have a great website that moves the needle on your sales transactions.
But how do you drive traffic (and the RIGHT type of traffic) to your real estate website?
Create On Trend Content
One of the best ways to drive qualified traffic to your real estate website is to develop on trend content that appeals to your target audience. Content marketing is king in 2016, and consumers are looking to brands and businesses to provide them with content that’s educational, entertaining and helps them solve their problems. The right content can help to establish you as an expert, and with the sheer amount of real estate professionals to choose from, people want to work with experts.
In order to ensure that your content is going to drive traffic, you need to create content that people are interested in reading. Use tools like the Google Keyword Planner to find out what terms people in your industry are searching for, or check out Q+A sites like Quora to get direct insight into the types of questions that your audience is asking.
You can also use social media as a tool to find ideas for traffic generating content; see what real estate topics are trending on Twitter or see what topics are coming up on industry groups in Facebook, and then develop content accordingly.
We’ve already covered the ins and outs of Facebook ads, so you know that these social ads are one of the easiest ways to drive qualified traffic to your real estate website.
Once you know the audience that you’re going after, you can create an ad campaign that drives them directly to your website. The more specific and targeted your ad is to your audience, the lower your CPC and the more cost effective your campaign will be.
If you need more tips on how to develop and manage Facebook ad campaigns for your real estate business, make sure to check out our Guide To Facebook Ads.
Become A Contributor
Another great way to drive traffic to your real estate website is to leverage OTHER people’s websites. Becoming a contributor on larger websites and industry blogs is a great way to drive similar audiences directly to your website.
Reach out to popular real estate sites and blogs in your area and ask if you can write a guest post on your local market and include a byline. At the end of the guest post, your byline can include a short description of you, your business and a link back to your website.
SEO (search engine optimisation) refers to optimizing your site through various strategies (such as meta tags and h1 headings) to rank better in the search engine results pages (SERPs). Ranking higher for specific terms that your audience is searching for (like “real estate agent in Brisbane”), especially if you can get your website on the front page of the SERPs, can cause a HUGE spike in traffic.
Unfortunately, SEO can be a long process, and it can be challenging to rank for extremely competitive terms. Try targeting long tail keywords that your audience is searching for; the search traffic isn’t as high, but you can get qualified traffic in a shorter time span and without the high level of competition.
At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to real estate professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of real estate professionals across Australia.
I sincerely hope you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at firstname.lastname@example.org to arrange an obligation free 10 minute discussion with a member of our expert team.