When you’re building your real estate business, it goes without saying that you consistently need to be bringing in new clients to be successful. And the real estate agents that are the most successful are the ones who appeal to the largest percentage of clients.
But what makes a real estate partner an attractive choice for a client? Why would your clients choose you over your competition? What exactly is it that they want when in their agent?
Here are 4 things clients are looking for when choosing a real estate partner:
The first thing that clients are looking for when choosing a real estate partners is a certain level of expertise. Nearly all clients, whether commercial or residential, want to work with someone who’s considered an expert in their market. They want to know that you’ll be able to answer all of their questions about the buying or selling process and bring their attention to questions they wouldn’t have even thought to ask. They want to know you have the chops to broker the best deal and that you know the ins and outs of the market they’re trying to buy or sell in.
In order to get more clients, you will need to publicly establish yourself as a market expert in your area. Consider creating a real estate blog or contributing a column to the local paper in order to gain exposure in your new market. Even a monthly or quarterly area market review coupled with monthly newsletters will assist in development of this perception.
Another important factor for your clients when choosing a real estate partner is trustworthiness. Trust needs to exist for any business relationship to succeed, but it’s particularly important in the real estate field. Buying or selling a home or a piece of property is an intensely personal and often emotional experience for many clients. Your clients need to know that you’re the right person to manage the buying or selling process.
The first place to start with building trustworthiness is your branding and online presence. Your website is often the first introduction that clients will have to your brand, and that first impression is crucial to building trust and furthering your relationship. If your website is poorly designed, poorly written or difficult to navigate, it sends the wrong message and will make potential clients more likely to distrust you. If you can’t put the time and energy into making a good first impression, why would they trust you to manage the process of buying or selling a home?
Work with your graphic design partner to develop a real estate website that establishes your credibility and instills trust with potential clients.
One of the biggest predictors of future success is past success, and your clients are going to want to know that you have a solid track record of successfully managing the type of deal they need to partner on.
Post testimonials from past clients on your website or include a timeline of notable accomplishments in your email signature to highlight your past successes to potential clients and give them an idea of what they can expect from working with you.
When beginning any relationship, business or personal, people want to feel like there is some level of connection and understanding. No one wants to work with someone that they don’t connect with, especially when it comes to the often long process of negotiating real estate deals; if your client doesn’t feel like they connect with you, they’re not going to want to commit to working with you for the long haul.
Get to know your clients and find common ground that you can connect on. Find out what they do for fun or what their goals are. Forge a relationship that bridges both professional and personal. While you don’t want to overstep professional boundaries, people want to work with people that they like, and forming a personal connection will make buying or selling a more enjoyable experience for your clients and help you to build long-term professional relationships.
At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to real estate professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of real estate professionals across Australia.
I sincerely hope you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at email@example.com to arrange an obligation free 10 minute discussion with a member of our expert team.