When it comes to building the team to take your real estate business, there’s a number of factors to consider, including the type of person that you want to bring on.
While some larger real estate companies find that having an in house designer is the most cost effective option, for most small to medium size operations it makes the most sense to hire on either a freelance graphic designer from a site like Upwork for one off projects or a graphic design partner for a more long term solution.
But which solution is right for you? Should you hire a freelancer from Upwork or a Graphic Design partner?
Hiring From Upwork
Upwork is the world’s largest freelance marketplace, with over 9 million registered freelancers. On Upwork, you can find everything from designers to administrative support to web development to video editing and just about everything in between.
Upwork is a great resource for diverse talent. Whatever it is that you need, you can pretty much guarantee that someone on Upwork can get it done. They also have a solid feedback feature – when an employer works with a freelancer, at the conclusion of the project they are required to let Upwork know whether the job was completed successfully. This is then reflected in the freelancer’s “Job Completion” rating; as a rule of thumb, you never want to hire someone with less than a 90% job completion rating.
However, Upwork also has its drawbacks.
With so many freelancers in each category, it can be hard to filter through candidates to find the person who would be the right fit for your project. While Upwork offers advanced search tools, it doesn’t have an option to search directly for design experience within the real estate industry and its algorithm doesn’t always come back with the most qualified candidates. You can spend hours sorting through profiles searching for the right combination of design expertise, skill and industry experience.
Upwork also doesn’t require its freelancers to include a portfolio, so if a freelancer chooses not to include a portfolio link or sample projects, you’ll have to reach out directly to request them.
It’s also impossible to get direct feedback from previous employers on a freelancer. While Upwork has an option to leave comments on a freelancer’s profile summarizing their job performance, the comments are anonymous and you won’t be able to reach out directly to gain insight into what you can expect when working with a freelancer.
Hiring A Graphic Design Partner
Your other option to assist with the design needs of your real estate business is to hire a graphic design partner. Graphic design partners typically work with your company on a continued basis to manage the design portion of your overall business objectives.
Hiring a graphic design partner can be a huge benefit to your company. Whereas freelancers from Upwork typically have minimal commitment to your company, since graphic design partners are typically on a contract, they’re more invested in how they can contribute to the long term success of your company.
Working with a graphic design partner can also bring a sense of ease and experience that you’ll be hard pressed to find on Upwork. When you find a graphic design partner with significant real estate experience, they’ll bring an industry specific knowledge to the table that will make your design projects faster and more efficient. For example, when you’re working with a freelancer on Upwork, you may need to explain the traditional layout of a door hanger and their purpose in your business. With a graphic design partner, you can expect them to already have pre-created templates that you could customize for your purposes, which will get a successful design to print significantly faster. Further, they can also create a suite of templates with you for use on all your ongoing requirements, significantly reducing your ongoing design costs – infact, this is what a good design partner will offer!
What’s Right For You?
While Upwork is fine for one off or overflow projects, hiring a graphic design partner for your real estate business is essential to getting your design needs met in the long term. They’ll be better able to simplify the design process, to consistently deliver excellent design and take your graphic design initiatives to the next level.
If you need more information on hiring a graphic design partner for your real estate business, be sure to read 4 Qualities To Look For In Your Graphic Design Partner.
How Can We Help?
At Rogue Print and Mail, we understand the real estate industry. Our proven track record of delivering the highest quality design services to real estate professionals speaks for itself. With fast turnaround times, real-estate specific templates and designs and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for real estate professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at firstname.lastname@example.org to arrange an obligation free 10 minute discussion with a member of our expert team.