Mother Nature is a force to be reckoned with. Just when you think you can come to expect “normal” weather like warm and sunny in January or cool and crisp come November, she – along with that other weather related force to be reckoned with, Global warming – throw you a curveball. And now, instead of the cool and calm skies you were expecting for your open house, you’re stuck dealing with a freak blizzard or monsoon that hastens you to cancel your event.
No one wants to cancel an event but what do you do if weather forces you to pull the plug on your open house?
Make Sure Your Bases Are Covered
This is clearly something you want to think of long before you ever have to cancel an open house, but you want to make sure your bases – and expenses – are covered.
Depending on the scale of your open house, you likely have a number of suppliers lined up to make sure the event goes well: a graphic design and print partner to handle your flyers and invitation, an interior decorator to stage the house, a cleaning crew to make sure everything is impeccably clean, potentially even caterers to feed your guests… the list goes on.
When you’re working with a supplier, find out what their cancellation policies are in case of inclement weather. For example, if you have to cancel your event, do your caterers keep your deposit or can you move the service to another date? Or will your graphic design and print partner give you a discount on printing new flyers for your rescheduled open house?
Knowing in advance what will happen to your supplier investments if your open house falls through due to inclement weather will help save you a ton of time, money and frustration when that inclement weather actually hits.
Let People Know
Cancelling an open house is never fun. But considering the fact that you’re cancelling the event because weather conditions are making it too unsafe or uncomfortable for them to come to your event, the last thing you want them to do is brave the elements and show up anyway.
Post the open house cancellation on your social media channels and your website homepage. Send an email out to your list. If you advertised with your local newspaper, let them know and see if they can post in across their channels, as well.
No one likes being the bearer of bad news, but letting people know of the cancellation as promptly as possible is going to ensure that you’re not dealing with a lot of angry, potential clients who showed up to your open house (in horrible weather) only to find that you’re not there to show them the property.
Do Damage Control
That being said, chances are that no matter what precautions you take, you’re likely to have some angry potential clients to deal with. Maybe they didn’t get the message that the open house was cancelled and showed up anyway. Or maybe they traveled from out of town to see the property and are angry that their travel plans ended up being for nothing. Not to mention that no matter how bad the weather is – even if you’re up to your knees in rain and every major roadway is closed – you’re going to have some people who are going to shrug it off and think that you should have made the open house happen anyway.
Whatever the case may be, you need to deal with these people and their irritation. It’s time to do damage control.
Let your potential clients know that you did everything that you could to make the open house happen, but Mother Nature had other plans and you’re working around the clock to come up with a solution that works for everyone.
Work On Rescheduling
The best (and really, only) thing that you can do when Mother Nature shuts down your open house is reschedule. That way, all of the time, energy and money you put into your open house isn’t in vain AND your potential clients get to see the property they were so excited about (albeit on a later and more mildly weathered day).
Work with the current owners, your suppliers and your colleagues to figure out a later date that works for everyone involved. Then, alert potential clients of the new date through all of your original channels (email, local newspaper, website, etc.) of the new date.
Having to cancel your open house due to bad weather is definitely an added headache that I’m sure you weren’t looking for, but it’ll all be worth it when clients see your property for the first time, so impressed with how gorgeous it is that any thoughts of your weather cancellation are long forgotten.
At Rogue Print and Mail, we understand the real estate industry. Our proven track record of delivering the highest quality print services to real estate professionals speaks for itself. With fast turnaround times, real-estate specific templates and designs and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for real estate professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at firstname.lastname@example.org to arrange an obligation free 10 minute discussion with a member of our expert team.