The business card is one of the most common materials in any business person’s arsenal. It’s a way to introduce yourself to prospective clients and colleagues, to make sure they have a way to get in touch, as well as being the first impression others have of your brand.
However, your business card doesn’t mean anything if people immediately throw it away and forget about it. In order for a business card to do it’s job, you need your client or colleague to remember it and use it. When that card gets into their hand, you want them to think “this is a card that I don’t want to lose.”
Here are 5 tips to creating a memorable and effective business card:
Keep It Clean and Uncluttered
The first thing that prospective clients and colleagues will notice about your business card, before even your name, logo or contact information, is the design and layout.
Trying to cram too much onto your card (name, photo, logo, website, multiple phone numbers and emails, fax number, address, etc) is completely overwhelming to anyone looking at your card. Keep the design clean and simple, and keep text to a minimum. Only include the information that your clients or colleagues NEED to get in touch with you (typically name, phone number, email and website). You can get them the rest of the information later.
Don’t Waste Unused Space
Since you’re keeping your design clean and simple and only including the minimum amount of contact information necessary on the front of your business card, there’s likely going to be some secondary information that you weren’t able to squeeze in.
Don’t waste the unused space on the back of your card. This is a great place to put secondary contact information without visually overwhelming your clients or colleagues.
Keep in mind that not everyone will flip your card around and read what’s on the back, so be sure to only include information that isn’t crucial for your clients and colleagues to get in touch (like social media profiles or fax numbers).
Use It As A Marketing Tool
Even though your business card’s primary function is to share contact information, that’s by no means it’s only function. If you’re only using it as a way to get in touch, you’re missing out on potential marketing opportunities.
Think about what your end goal is, and then design your business card to help you achieve those goals.
Perhaps your goal is to start more sales conversations. Then creating cards that themselves spark conversations (for example, by using a vertical layout or an unconventional card shape) will help you ultimately reach your goal. Or maybe you’re trying to gain a bigger following on social media; featuring all of your social media handles on the back of your card will drive your clients and colleagues to your profiles.
Step Outside The Box
The last thing that you want to be is just another business card in the pile. Stepping outside of the box and doing something a bit untraditional can help set you apart from your competition.
While there’s nothing wrong with a traditional white business card with simple black text, it’s not exactly going to make a statement. Think about who you are as a brand and what you want to say to your clients; then create a business card that reflects that message in a new and interesting way. With the array of options on the market (from different card stocks to various shapes and layouts), it’s never been easier to be different.
Hire A Professional
Unless you yourself are a graphic designer, you’ll want to hire a professional to design your business cards. Working with a designer who understands typography, white space, color psychology and other design concepts will ensure that you end up with a business card that’s visually appealing, memorable and effective.
How Can We Help?
At Rogue Print and Mail, our proven track record of delivering the highest quality print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at firstname.lastname@example.org to arrange an obligation free 10 minute discussion with a member of our expert team.