If you’re a new business in a new community, it can be hard to get off the ground. If the people in the community don’t know who you are and what you do, it’s going to be hard to turn those people into customers. You’re first step to launching a successful business is to get your name out there and build awareness in the community for you and your business.
Here are 5 marketing tips to build awareness in your community:
Get People At Home
One of the cardinal rules of marketing is to “target people where they already are”. And there’s no place that people are MORE than at home. So marketing to people at their homes is a great way to ensure that you build awareness.
Now, we’re not suggesting you go the route of the overaggressive door-to-door salesman. When it comes to marketing to people at home, being nonintrusive is key. Leaving a door hanger or a marketing package on someone’s front door is a surefire way to ensure that your messaging gets in their hands without overstepping your boundaries and making them uncomfortable.
Throw A Meet And Greet
If you’re new to an area, you’ll want to get in front of as many community members as possible to introduce yourself and your business. And one of the easiest (and most enjoyable) ways to do this is to throw a meet and greet.
Host an event at your business and invite all of the potential customers in your community. Don’t make the entire event about driving sales; instead, make it a fun gathering for potential clients to get introduced to you and your business and learn more about your plans in the community.
Use Geotargeted Advertising
In 2016, the advertising opportunities that are available online give you nearly unlimited options to find and reach your target audience. One of the best ways to reach your local audience is through geotargeting your ads.
You can target your ads to a specific area (like your town or, if your business covers a larger area, your state) and then run location specific messaging to create highly customized and targeted ads to your audience. You can use geotargeting with large ad platforms like Google Adwords and Facebook.
Partner With Local Businesses
Another great way to get your name out in your local community is to partner with other local businesses to build awareness.
Find other businesses that work well with your business concept, and then brainstorm ways that you can work together.
About to open a new bakery? Partner with a local restaurant and see if you can deliver some free desserts they can serve to their patrons after they’re done with their entrees. Looking to build buzz around your new dog walking service? Give a coupon code to the local vet and pet stores to share with their customers.
One of the best ways to build awareness in a community is to become an active member of it. Get involved in your local community. Consider becoming a member of a local volunteer organization or having your business sponsor a local sports team.
Customers want to know that you’re invested in them and invested in the community. Showing up and getting involved is the first step to illustrating that investment.
It’s hard to be the new kid on the block, but if you follow these steps and keep putting yourself out there, your community will slowly but surely familiarize themselves with you and your business and go from prospects to faithful customers.
At Rogue Print and Mail, our proven track record of delivering the highest quality print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at firstname.lastname@example.org to arrange an obligation free 10 minute discussion with a member of our expert team.