10 Success Tips For New Real Estate Agents

Carve Out Your Niche

The most successful real estate agents are the ones who have carved out a niche and establish themselves as experts within that niche.

Clearly defining your area of expertise is essential in helping you stand out against the competition. Whether you specialize in a specific type of property (like 1920’s colonials) or in a specific location, focusing and specializing in one specific area is going to deliver higher results than taking a more generalized approach.


Partner With Other Agents

There are going to be clients who you’re not going to be the best agent for, ESPECIALLY if you’re focusing on a specific niche. That’s why building a relationship with other agents is essential to building success.

Find other agents that specialize in areas that are outside your wheelhouse, and start referring those not-quite-the-right-fit clients to them. Then, when they get clients that would be a better fit for YOU, they’ll refer them to you, as well.


Host A Ton Of Open Houses

When you’re first getting started, you’re going to want to showcase your properties – and yourself – as often as possible. Open houses are one of the most cost effective ways to not only introduce your properties to potential buyers, but also to build visibility within your target audience.

Hosting open houses on a regular basis will introduce new business to your practice and start to build a reputation within your community.


Build The Right Reputation

Every business eventually builds a reputation. If you want to find success in the real estate industry, you need to be sure you’re building the RIGHT reputation.

Establish yourself as an agent extremely knowledgeable within your niche, who is easy to work with and consistently delivers for their clients.


Establish Yourself As An Expert

In addition to building the right reputation, you also want to establish yourself as an expert in the real estate industry. A great strategy for establishing yourself as an expert is to actively seek out opportunities to showcase your knowledge within your niche.

Reach out to local publications and offer to write a weekly real estate column. Offer to speak at networking events. Seize any opportunity to share your real estate expertise with the community. Write a blog and post it to social media that has some great tips for people selling their homes.  And be available to answer “general” real estate questions and enquiries from people who want to know more about the real estate industry or how to sell or buy a home.


Invest In Yourself

The most successful real estate agents, new and seasoned alike, embrace the idea that their education will never be complete. There will always be new things to learn, and being at the forefront of industry trends is only going to make you more successful in a shorter period of time.

Continually investing in yourself and your knowledge is one of the major keys to success in the real estate industry.  Be sure to take every opportunity to work with experienced agents whom you aspire to be like.  And ensure that if there is a seminar or developmental learning opportunity, that you attend and learn as much as possible!


Build Your Presence Online

While it’s incredibly important to utilize traditional marketing strategies such as print marketing to build brand awareness, in order to maximize your success you’ll need to build your presence online.

Become an active presence on social media. Invest in designing a website to showcase all of your properties. Reach out to local bloggers and offer to guest post on trends in your local market. Look at your online presence as an extension of your brand and take every opportunity to build it out.  Think LinkedIn, Facebook and Twitter just to name the most popular social media channels.  Build your contacts and ensure you provide them with interesting {and ongoing} updates and information.


Network, Network, Network

There’s no way around it – if you want to be successful in real estate, you need to ABN – always be networking.

Don’t limit your networking to industry events; you never know when your next client or partner will present themselves. Always keep your business cards with you and look at every conversation as a potential new business venture.


Consider Conferences

A great way to increase your industry success is to surround yourself with other agents who are already successful. Look into industry conferences; they can be a great opportunity to network with other real estate professionals, gain valuable contacts and learn about new industry trends.


Find The Right Partners

In order to establish yourself as a successful real estate agents, you’ll need the right support. Finding the right partners is essential to take your business to the next level.

Seek out the print, design and marketing partners that are going to be best for you and your business. Look for partners with real estate specific experience who make the print, design or marketing process as seamless as possible.

But don’t limit it to marketing. Be a one stop shop opportunity for your clients – have a preferred finance agent and a preferred conveyancer.  These resources will ensure that your clients have simple options right at hand.
About Us

At Rogue Print and Mail, we understand the real estate industry. Our proven track record of delivering the highest quality print services to real estate professionals speaks for itself. With fast turnaround times, real-estate specific templates and designs and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for real estate professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.


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