Benefits of Direct Mail Advertising for Real Estate Agents

Direct-Mail-Marketing 110416

Want to get more listings and expand your audience reach? Direct mail advertising is the way to go.

Direct mail advertising involves a vast array of different marketing materials, such as brochures, postcards, catalogues, newsletters, and more. Businesses of all sizes are aware of the effectiveness of direct mail advertising, but real estate agents stand to benefit significantly from direct mail advertising campaigns.

If you’re looking for an effective, fast, and affordable way to get noticed in your listing region, direct mail advertising is the best method for your agency. Through direct mailing, you will be able to bring in more leads and listing opportunities, thereby increasing your chances of boosting your revenue (and reputation) through sales.

Direct Mail Offers Targeted and Trackable Advertising

 

Direct mail advertising is targeted and trackable, which makes it one of the most powerful methods of advertising available.

Targeted advertising involves advertisements and mailers being sent to certain people, based on traits that include demographics, behavioral factors, and more.

By allowing real estate agents to pinpoint the most likely buyers and sellers by region and other demographics, the success of this type of advertising is easy to measure. Agencies sending out direct mail advertisements are able to keep track of exactly how many mailers were sent out, as well as how many new leads and listing prospects were gained from the campaign.

Tracking your direct mailing campaign

It’s important to track your advertisements, since doing so will give insight into just how effective your campaign was. Focusing on what works best, and spending your budget in the most effective way, is the key to successful direct mail advertising.

Tracking your results means you are able to see what prospective buyers were most interested in, what got the most engagements, and what led to the most listings. From there, you will have the information you need to focus on the things that will turn browsers into buyers. This will help your agency avoid spending money on the things that didn’t work.

There are numerous ways to track your direct mail campaign, including using a dedicated URL/landing page, implementing QR codes, offering coupons, and sending out reply cards.

Direct Mailing is Affordable and Fast

Direct mail costs far less than other types of real estate advertising, such as within magazines or on the radio. By working with a reliable printing company, real estate agents are able to save time and focus on selling, rather than on marketing. With a reliable service, direct mail advertisements are able to be designed, proofed, printed, and sent out in very little time and for rates that won’t break the bank.

In fact, the price of a stamp for a single small envelope has increased from 70c to $1.00 – a massive increase in costs. By going through a reliable printing company, like Rogue Print and Mail, you will work with a team that has a detailed knowledge of Australia Post systems, and the use of bulk mailing rates. This will afford savings up to 45% when it comes to mailing costs – a significant saving that can almost off-set the cost of printing the advertisements.

Tips for Successful Direct Mail Advertising

Effective direct mail campaigns capture the attention of the recipient, get them to read the content, and compel them to follow the call-to-action. While there are many different ways to design and implement an advertising campaign, here are some tips to help you make your real estate marketing campaign as successful as possible:

  1. Have a goal and target audience in mind for each direct mail advertising campaign. The more relevant your content is to each person, the more likely they are to respond.
  2. Use personalization, strong headlines, and vivid imagery. Keep the design simple, and make the content easy to skim.
  3. Include relevant contact information, such as your agency’s logo, your agent name, phone number, website URL, and links to social media profiles.
  4. Give incentives to your readers. Demonstrate value through discounts, coupons, and other deals. People often compare real estate agents before deciding which one to go with, so it’s important to give them a reason to pick you over someone else.
  5. Maintain brand consistency. Your brand should set your real estate agency apart from your competitors. Make it easy for prospective buyers to identify your value, and to see the energy behind your content.

Putting It All Together

By using direct mail advertising, real estate agencies are able to save money, track their results, and target their advertising campaigns. Incorporating direct mailing into your marketing strategy will help guarantee you get the results and prospective buyers you are looking for.

At Rogue Print and Mail, we have invested in incredible software that allows us to run highly personalised direct mail advertising campaigns, which enable you to achieve all the things I have talked about above, and so much more.  Fully integrated campaigns that allow you to gather more and better data regarding your potential clients, and in turn, then allows you to market in a more targeted manner than ever before.

We are a print, design, signage, and mail-house company with a combined team experience of over 40 years within the print industry. Pair this with state-of-the art print and finishing equipment, and our passion for bringing you the most efficient and cost effective solutions available, and you have a print partnership you can count on!

Check out our website, www.rogueprintandmail.com.au, for more information about our services. Give us a call on 1300 65 85 00 for a quote, or send us an email at quotes@rogueprintandmail.com.au to book an obligation free discussion with myself or one of my expert team!

We look forward to working with you!

Advertisements

6 Tips for Using Personalisation to Improve Direct Mail Marketing

Direct-Mail Pic

Think about it: Are you more likely to open a piece of mail addressed to “Current Resident”, or one that is specifically addressed to you?

More likely than not, you’re going to go with the one with your name on it, because it’s personally addressed. Your clients would do the same thing.

What Is Personalisation?

Personalisation is a powerful marketing strategy, especially since it’s fairly easy to provide relevant material to a variety of clients, but many real estate agencies just aren’t doing it. Personalisation involves collecting detailed client information in order to create content delivery framework that presents the information in a way that is relevant and helpful to the client.

With this tactic, the information becomes relevant to your client because you know them. This helps convey the right message, at the right time, to the right client. Over time, this type of curated experience becomes even more relevant and engaging – resulting in you closing the deal on that property.

Creating individually personalised pieces can make all the difference, and it’s easy to do. In fact, research by InfoTrends reflects that personalization significantly improves campaign performance by an average of 50% for multimedia campaigns. Use direct mailing in conjunction with your digital marketing campaigns, and you will undoubtedly see an increase in responses.

Ways to Use Personalisation in Direct Mail Marketing

 

Regardless of what your target client is like, there are several effective ways to personalise your direct mail marketing that won’t result in your packages ending up in the recycling bin.

  1. Use the client’s name: This is the easiest way to start personalizing your direct mail piece, but one of the most effective. Adding the recipient’s first name in the headline of a letter or postcard will grab their attention and compel them to keep reading. You can simply add it to the existing message you’ve been using, such as, “Derek, check out the new properties available in your area. They’re going quick!”
  2. Look at previous properties: If you know a prospective client tends to look for properties in a certain type of area (such as one with a reputable school and family parks nearby), use that information when you send out your mailers. For example, you could use images that correspond to the family lifestyle.
  3. Current Location: Point out that others in their neighborhood have used your agency, and your prospective client shouldn’t miss out on your services. Include a letter with information on the current prices of homes in their area, and mention you can help them find one that fits within their budget.
  4. Compel your reader: Listing your website address, phone number, and social media handles is certainly helpful – but it’s not enough. You need to ask your reader to take action. Do you list a number you want your clients to call? Ask them to make that phone call. Do you have a website you want them to visit? Do you want a mail response? Ask, suggest, and compel your audience to respond. Make the information easy to read, with bullet points that list the key information, and give them an incentive to get in contact with you – it could be entering a prize draw, or it could be receiving a simple piece such as a handy “tips and tricks guide to maximise the sale price of your home”….
  5. Include a personalised URL: Personalised URLs (PURLs) are very popular and extremely effective way to personalise your marketing. Make sure the client will receive valuable content by using the personalised URL. One such way of doing this is to offer a listing of properties that directly relate to the prospective client’s interests, past residential history, and overall demographic.
  6. Tailor the communications: For example, if you know a certain client has children in their household, mail out pieces that focus on properties that would be great for families. Through the interrogation of the data that you have built up, both regarding sellers and buyers, you can match buyers directly to houses within your area, and make direct contact with the owners to discuss the interest in their property and whether they would like to sell – in other words, you can bring properties to market that might not have otherwise been a consideration!

The more relevant the direct mail piece is, the less likely it will be tossed into the junk mail bin. Why would you waste money sending direct mail to people who don’t want it, when you could be sending it to people who would actually use your services?  Using personalisation has proven to significantly boost responses, compared to generic direct mailing.

Putting It All Together

When real estate agencies focus on creating one-on-one engagement with their clients, and base the entire buying/selling experience on that engagement, the results are much higher. When a client knows the content they receive will be fresh, relevant, and helpful, they will look forward to the next communication. It will be this communication that will play a salient role in their final decisions.

Incorporating these methods for direct mail personalisation will help ensure you get the results you’re looking for. Make sure you’re leveraging the most effective practices that increase response and compel prospective clients to take action.

At Rogue Print and Mail, we have invested in incredible software that allows us to run highly personalised cross media marketing campaigns which enable you to achieve all the things I have talked about above, and so much more.  Fully integrated campaigns that allow you to gather more and better data regarding your potential clients, and in turn, then allows you to market in a more targeted manner than ever before.

For advice on effective cross media marketing, and to see how easily your cross media marketing can be managed, email me directly on paul.stenhouse@rogueprintandmail.com.au or call 1300 65 85 00 to arrange an obligation free 10 minute discussion with one of my expert team.

We look forward to hearing from you!

The Best Opportunities For Wide Format Printing

Basic RGB

We’ve already covered why printing BIG makes a big impact and why you should incorporate wide-format printing into your current marketing and advertising strategy.

But HOW exactly should you incorporate printing big? Your wide-format printing strategy is going to be different than smaller scale projects; it’s not like you can pass a potential client a large poster the way you would a business card.

Here are some of the best opportunities for wide-format printing where printing big will have the most impact:

 

Expos

Industry specific expos are a great opportunity to get your business in front of the right clients and customers. But at a larger expo, there might be hundreds (even thousands) of exhibitors competing for the attention of your potential clients and customers. So in order to stand out, you need to make a visual impact. And there’s no better way to do that than with wide-format printing.

Print a large poster and use it as the backdrop for your booth. Have multiple pull-up banners framing the front of your table. You might even print a large sign to hang in a different area of the expo hall that points people toward where you’re exhibiting. The point is, wide-format printing makes a big impact and can help you stand out in a sea of exhibitors, so you’ll want to take full advantage.

 

Sponsored Events

If you’re sponsoring an event, you’ll typically have a lot of control over how the event is advertised and what print items will be used in the space on event day.  It’s the perfect opportunity to really get your branding out there – and that includes large scale print items.

Print a banner to hang at the entrance that features the name of the event and a “sponsored by” section that highlights your business. Hang posters advertising your products and services on the walls. Use pull-up banners to advertise the event schedule and prominently feature your logo and branding.  Put up a Media Wall to maximise presence for your brand in all photo opportunities.

As a side note, sponsored events are also a great way to leverage smaller scale printing. Be sure to have business cards on each table and if the event has a gift bag for attendees, be sure to stick in one of your marketing brochures.

 

Store or Office Fronts

When a potential client or customer walks into your store or office, you want to make a great first impression. And one of the best ways to do that is with a large, impactful piece of print collateral.

Hang a large poster of your corporate values in the seating area of your office. Print a large cutout of your mascot to greet customers as they enter your store. If you’re having a sale, print up a few pull-up banners to keep towards the front of your store letting them know which items they can save on.

 

Sporting Events

Sporting events and advertising have always gone hand-in-hand. But because there’s so much going on with the game, it can be hard to get your messaging to break through. And that’s why if you’re planning to advertise at a sporting event, you’ll want to go BIG.

Print a large banner advertising your business to hang from the fence of the local cricket ground with your company sponsorship. Print pull-up banners and position them by the entrance to the field. Look for big opportunities to advertise your products or services with wide-format printing that don’t take away from the game.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

 

Branding Questions To Ask Before You Move Forward With Print Projects

Branding Questions to Ask IMAGE

Print is often your first point of contact with a potential client or customer – whether they catch a glimpse of one of your posters in a local shop window, or see your large display and pull-up banners at an industry expo, your print projects need to be on brand so they attract the right people, and leave the right first impression.

Before you move forward with any print project, it’s important that you have a clear understanding of your branding – who you are as a brand, what you want to say to your potential customers and clients and how you want your print projects to bring your brand to life. If you don’t have your branding firmly in place, your print projects can end up feeling disjointed or confusing to the audience that you’re trying to attract.

Here are 3 branding questions to ask before you move forward with print projects to make sure you’re getting the most out of your print collateral:

 

Who are my ideal customers?

One of the essentials of strong branding is knowing who your audience is and what’s going to appeal to them. Before you design any of your print projects, you need to ask yourself “who are my ideal customers? And how can I speak directly to them through my branding?”

Different audiences are going to be attracted to different types of branding. For example, if you’re a children’s brand, bright colors and whimsical fonts could be a good choice for print projects. But if you’re a corporate real estate company, that same branding would feel off-putting to your ideal audience, and something more traditional would likely yield much better results.

Clearly define the clients and customers you’d like to work with, then build your branding (and print projects) around what’s going to be the most attractive to them.

 

What feeling or feelings do I want to invoke with my print project?

The best marketing materials – including print projects – make the viewer feel something. It might make them feel happy, or sad, or angry, depending on the ultimate goal. But that last thing you want your audience to feel when they’re looking at your print project is bored or unaffected.

Figure out what type of feeling or feelings you want to invoke with your print project, and then build the branding and design around those feelings. For example, do you want your audience to feel calm when reading your marketing brochure? Then you might want to use a blue color scheme, since blue has been shown to invoke feelings of calm and relaxation. Or maybe you want people to feel excited and motivated to take action, in which case you’d want to use red.

Before you put any project to print, think about the feeling that you want to invoke with your audience, and keep that in mind as you design.

 

What makes my brand recognizable, and how do I translate that into print?

If you’ve been in business for awhile, there’s probably certain things that make your brand recognizable to your core audience. Maybe it’s a particular color scheme, or maybe you use a very specific type of languaging. Whatever it is that makes your brand recognizable, you want to make sure that it translates into print.

Now, you don’t want all of your print projects to look the same, but you DO want to make sure that someone who’s looking at your print project knows that it comes from you. So, for example, let’s say you wanted to print up themed posters for an upcoming holiday sale. It’s fine to change the color scheme to be more in line with holiday colors, but you’ll want to keep the other aspects of your branding that make your brand recognizable, like your signature fonts and your logo.

Before you move forward with print projects, make sure you ask yourself these 3 branding questions to ensure that the final product rings true to your brand and gets the results you’re looking for from your audience.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

Tying Your Print Collateral Into Your Corporate Training Program

Tying your Print Collateral IMAGE

Whether you’re a small company or a large corporation, it’s important to have some sort of corporate training program in place. Corporate training programs help new employees and contractors get up to speed quickly and ensure that your team is aware of and adhering to the policies and procedures you have in place.

While a significant amount of your corporate training program should incorporate person-to-person training, print collateral is a great way to support in person trainings and give your team hard copies of important training points to reference throughout their employment.

Here’s some print collateral you’ll definitely want to tie into your corporate training program:

 

Corporate Training Manuals

The first piece of collateral you’ll want to have printed for your corporate training program is a master Corporate Training Manual. This guide should be a comprehensive overview of everything and anything your team needs to know about your business. Your corporate training manual should include everything from company wide best practices, how to submit timesheets or invoices, login information for necessary company systems and software, HR information and just about everything in between. Your employees and contractors should be able to answer any question they might have during the training process by referring to the corporate training manual.

In most cases, corporate training manuals will be lengthy, so you’ll want to have them professionally printed and bound (saddle stitch booklets are a clean, professional and modern option for longer documents like training manuals). Depending on the size of your team, you might want to print one master corporate training manual for your office, one manual for each department of one manual for each individual.

 

Training Pamphlets

Training pamphlets are great for digging deeper on the topics covered in your corporate training manual. Pamphlets can cover a specific topic, like social media marketing or submitting time-sheets, and go more in-depth on exactly how to complete the process, step-by-step. These will give your employees or contractors a map of exactly how different areas of your company function that they can quickly refer to as they go through training, rather than sorting through the corporate training manual every time they have a question or need to go through a process.

You can print your training pamphlets just like you would a marketing brochure, and to keep costs low only pass them out to employees who will be managing each process (so, for example social media marketing training pamphlets would go only to your marketing team while timesheet submission training pamphlets would need to go out company wide).

 

Contact Cards

Contact cards are also a great piece of training collateral to give out to your team. These cards highlight who the appropriate contact is for each area of your business and how to reach them.

So, for example, let’s say you wanted to create a marketing contact card for your team. You could include “For graphic design submissions, contact XXX at XXX@yourcompany.com” and “For marketing copy requests, contact XYZ at XYZ@yourcompany.com”.

Contact cards are hugely helpful; not only does it train new team members on who they need to get in touch with for their projects, it also increases productivity but cutting back the amount of time people spend searching for who to get in touch with or submitting/requesting work to the wrong people within your company.

Rather than print contacts on individual business cards, we recommend using larger marketing cards with room for multiple contacts.

 

Training Flash Cards

Just like teachers use in schools, Flash cards can be an effective training tool to help your employees and contractors retain the information that they learn during your corporate training program.

Have your trainer develop a list of questions based on their training and then develop training flash cards around those questions. For example, if your trainer is running a social media marketing training, a great question for a training flash card might be “Name three of our company’s best practices for posting on Facebook” or “What are three words that describe the tone we’re aiming for on our social media profiles?”

Training flash cards can be taken home and studied by new team members and trainers can use them as a tool to check in on their progress. Marketing cards are a great print format for training flash cards.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

 

What To Do If You Need A Print Job…. QUICKLY

What to do if you need a print job quickly IMAGE

In a perfect world, you know far in advance when you need your marketing brochures, flyers or business cards for your team printed. You have plenty of time to design, edit and push the project through to printing.

But let’s be honest: we don’t live in a perfect world. And there will definitely be a time in your business where you need a project printed IMMEDIATELY.

So what do you do if you need a print job… quickly?

 

Have A Print Partner In Your Pocket

Now, this is one that you’ll need to cover BEFORE you need a rush print job, but if you print on regularly, you should find a print partner that you can work with on an ongoing basis. Sourcing a print partner takes time, and when you find yourself in a situation where you need a print job completed quickly, you don’t want to waste days or weeks interviewing and finding the right person for the job.

When you’re interviewing print partners, make sure that you ask them about how they handle rush jobs. Are there any additional fees if you need your print project completed in 24 hours? What happens if you need a print project on off hours or on the weekend? What systems and processes do they have in place to make sure that you get your print projects on time, every time?

Taking the time to find the right print partner BEFORE you need a print job in a hurry will save you major headaches when that time inevitably comes.

For more tips on finding the right print partner, check out 5 Things To Look For In Your Print Partner.

 

Use Print Templates

For most print jobs, there’s no need to reinvent the wheel. And the general layout of things like marketing cards, direct mailers and business cards won’t change much from project to project. And just like your graphic design partner, your print partner should have a variety of templates of standard jobs that you can easily customize when you’re pressed for time.

Using templates significantly speeds up the printing process. Rather than developing your print layout from scratch, you can simply insert the text and image that you need and get your project from conception to print quickly and easily.

 

Use Your Online Ordering Portal

One of the biggest time savers when you need a print job done quickly is an online ordering portal. Online ordering portals should be a non-negotiable with your print partner; they make the process quicker, easier and more convenient.

Ordering through an online portal speeds up the process in a number of ways. First of all, it eliminates the need for unnecessary emails; the portal organizes all of the communication and edits for your print project and makes it readily accessible (and in one place) for you and your printer.

It also ensures that your rush print job doesn’t fall through the cracks. For example, if you have a last minute print job on a Friday night, your printer isn’t likely expecting to hear from you. An email might get lost in the shuffle. But if you order through the online ordering portal, the ball will automatically start rolling and your print partner will be notified that you have a project that you need done STAT.

With the right print partner in place, getting your rush print job finished quickly should be an easy and pain free process.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.

How To On-board Your Print Partner

How to Onboard your Print Partner Image

Hiring the right print partner can have a huge impact on your business. You already know what to look for in a print partner, but once you’ve made your hire, it’s essential that you get them up to speed and set them up for success in order to get the most out of your new relationship.

Here are some tips on how to on-board your print partner:

 

Train Them On Your Policies and Procedures

The first thing you’ll need to do when on-boarding your print partner is get them up to speed on your company policies and procedures. Every company has a different way of doing things, and your print partner needs to be in the loop on how everything runs.

So, for example, what’s the procedure for submitting invoices? Do they need to be submitted on a weekly or monthly basis? Who should they submit them to? How long do they take to be paid out, and who’s the correct contact to reach out to if they have any questions or concerns?

Or, as another example, what’s your company policy on submitting print jobs? Should they only accept requests from you, or are there multiple managers within the company that are authorized to order prints?

Making sure that your print partner has a clear understanding of the policies and procedures within your business will be critical in avoiding mis-communications and misunderstandings down the road.

 

Establish Communication Expectations

It’s also important to establish expectations for communications.

Everyone has different communication preferences, and it’s important that you and your print partner get on the same page from the get-go on how you’re going to be communicating. Do they prefer to communicate primarily through email or do they also want a weekly touch-base over the phone? Do they prefer revisions to be submitted on email or through an online customer portal? What’s the expectation for how quick they’ll respond to requests or last minute print needs?

Squaring this off at the beginning of the relationship will help things flow smoothly and make sure that everyone feels they’re being communicated with in a respectful and mutually beneficial way.

 

Setup Systems

If you want a successful (and low maintenance) relationship with your new print partner, you’re going to want to establish systems off the bat. Systematizing as much of your print processes as possible will ensure that your relationship with your print partner runs like a well-oiled machine and will minimize the amount of involvement you’ll need on a day-to-day basis.

Set up a meeting with your print partner, review every aspect of the print process and develop a system that both of you agree on. You’ll want to have a system for everything: how to submit new print requests, how to submit revisions, what to do if an order is misprinted and what to do if you have a request you need completed during off hours.

Write every system down in a manual and have your print partner sign off on it. Having systems in place will eliminate any confusion and enable things to happen quickly and easily as your relationship progresses. Having all of your systems in place (and in a document) will also help make the transition smooth if you need to hire a new print partner or your current partner brings a new team member on board to manage your account.

 

How Can We Help?

At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.

I sincerely hope that you found this information valuable.  For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au  to arrange an obligation free 10 minute discussion with a member of our expert team.