Door hangers are a cornerstone in any successful real estate marketing campaign. They’re an ideal choice for a number of reasons; they’re effective, they’re affordable to print and, unlike mailers, you can pretty much guarantee that your message will be seen by your potential clients, as you’re hanging it right on their front door.
But what are the elements of a great door hanger? What do you need to include if you want to get the results you’re looking for from your campaign?
Perfect Sizing
The first element of a great door hanger is the size. You want to be sure that you choose a size that’s going to grab people’s attention and is large enough to properly display your message, but isn’t large enough to be considered an eyesore or to look overwhelming on their door.
Typically, door hangers come in 3 sizes: 99mm x 210mm, 148mm x 210mm and 105mm x 297mm”. If your door hanger is going to include a lot of text, then using the wider door hanger size will allow you to include more of your copy without looking crowded. The vertical door hangers are great for showcasing properties or other campaigns that are more image focused.
The Right Type of Design
Another element that you’re going to want to pay attention to is the design of your door hanger. There are certain elements that you want to include to make sure that your hanger campaign has a maximum impact on your potential clients.
Keep in mind that a lot of people are going to quickly glance at your door hanger, pull it off their door and follow the immediate instinct to throw it away. You really only have a cursory glance to grab their attention, so you want to make sure that your design uses colors, type and a layout that catches their eye, branding they will connect and identify with and some sort of “hook” that will keep them interested enough to read through your message.
Your print partner should have a variety of door hanger templates for you to choose from that have been tried-and-tested to grab your potential client’s attention and deliver results.
A Special Offer
Typically, that “hook” should be a special offer. You want to include some sort of incentive for them to follow up on your door hanger campaign and get in touch.
When you’re planning your door hanger campaign, set measurable goals of what you’re hoping to achieve, like getting 10% of homes you canvas to visit your website and fill out an inquiry form. Then, make your special offer directly relate to that goal.
For example, you could offer a certain percentage off of closing costs or a free home appraisal if your clients use an exclusive code found on your door hanger. Not only will this give them extra incentive to follow through on your call to action, it also helps you track your campaign and how close you are to meeting your goal.
How Can We Help?
At Rogue Print and Mail, our proven track record of delivering the highest quality graphic design and print services to professionals speaks for itself. With fast turnaround times, industry specific templates and designs, an online portal available for any groups that wish to work with us to be able to store and manipulate their templates, and an in-house team to guide you in all of your branding, design and printing needs, Rogue Print and Mail is the preferred design and print partner for many hundreds of professionals across Australia.
I sincerely hope that you found this information valuable. For advice on effective branding, design and cross media marketing, please don’t hesitate to call me on 1300 65 85 00 or email me at paul.stenhouse@rogueprintandmail.com.au to arrange an obligation free 10 minute discussion with a member of our expert team.
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